Eugene Yong

Vice President, Marketing

CIMB

Eugene currently is a marketing lead for several Consumer Banking products in CIMB and is responsible for driving strategy, planning and execution of go to market plans both offline and online with a focus on marketing strategy, digital driven marketing solutions for digital sales and acquisition.

A believer in people’s (customer) shoes first and agnostic marketing, his early years was shaped at ad agencies where he gained exposures ranging in industries ranging from Oil & Gas, Automobile, Insurance, FMCG, Pharmaceutical and Telco before going to the ‘dark side’ with stints at U Mobile and Nippon Paint before helming his current role.