2020 JUDGE’S PROFILE

Eugene Lee
Regional Director of Marketing
McDonald’s
Eugene Lee started at McDonald’s Malaysia in 2009 as a Marketing Executive, and quickly rose through the ranks to become the country’s youngest Marketing Director in 2016. During his time as the local marketing lead, he transformed the way McDonald’s did marketing and rolled out many successful campaigns, including the legendary Ayam Goreng McD relaunch, which singlehandedly wiped out chicken supply in Malaysia, and still serves as a case study for many marketers today. In early 2020, Eugene moved on from local market duties, and is now Regional Marketing Director for Asia, overseeing 11 markets across APAC.
View other 2020 Judges’ Profile

Thong Poh Wah
General Manager, Corporate Marketing
Aeon

Ajay Ramachandran
Country Manager
Bata Malaysia

William Tan
Director, Corporate Marketing & Communications
Berjaya Hotels & Resorts

Keni Kamaludin
Head Consumer Marketing
CIMB Bank

Goh Yin Yin (Yinyin Anna)
Head of Marketing
Cosmo Restaurants (Burger King Malaysia)

Remus Hoo
Head of Media & Budget Management
Digi Telecommunications

Fadzleen Fathy
Head of Marketing Communications
FJ Benjamin Malaysia

Karen Ong
Marketing Director
Fonterra Malaysia

Alan Cheah
Chief Executive Officer
GoCar Malaysia

Eugene Oelofse
Director Marketing and Communications, Malaysia, Philippines & Vietnam
Hilton

Jess How
Country Marketing Lead
HP PPS Malaysia

Melissa Chan
Chief Marketing Officer
iMoney Malaysia

Rajiv Rai Singh
Head of Marketing, Malaysia & Singapore
Lalamove

Irene Foo
VP, Head of Branding and Communications
Lazada Malaysia

Jesslynn Ng
Assistant Director of Marketing & Communications
Le Méridien Kuala Lumpur – Marriott International

Benjamin Woo
Head of Consumer Marcomm (Maxis & Hotlink)
Maxis

Eugene Lee
Regional Director of Marketing
McDonald’s

JJ Tan
Head of Digital Sales & Marketing
MCIS Insurance (MCIS Life)

Hafis Shahar
Senior Vice President & Head of Strategic Marketing
Medini Iskandar Malaysia

William Lee
Marketing Director Asia Pacific
Monin Asia KL

Datin Wong Meng Lee
Assistant General Manager- Marketing
Nippon Paint Malaysia

Mike Chu
CMO
PTT Outdoor

Mellissa Lee
E-commerce Lead
Sephora

Zoe Chow
Head of Brand Marketing
Sharp Electronics (Malaysia)

Jacklyn Lim
Deputy General Manager, Group Branding & Retail Marketing
Sunsuria

Lai Shu Wei
Vice President & Head of Marketing
Telekom Malaysia

Leon Tham
Assistant General Manager – Marketing
TNTT Packages Express

Anderson Joseph Yu.W.K
Director Of Operations
UniComms

Dominic Poh Choo Aik
Head of Corporate Branding
Yee Lee Corporation

Jessica Yong
Director, Marketing and Communications
YTL Hotels