2021 JUDGE’S PROFILE

Eric Wong Wai Yuen

Chief Customer and Marketing Officer
Prudential Assurance Malaysia Berhad

Eric Wong is the Chief Customer and Marketing Officer (CCMO) of Prudential
Assurance Malaysia Berhad (PAMB). As CCMO, he is responsible for leading
and driving the Brand, Product Development & Management, Channel &
Customer Marketing, Analytics & Customer Experience, and Strategic
Marketing Management functions within the company to support Prudential’s
Purpose of helping people get the most out of life through providing a
comprehensive suite of customer solutions, offerings and services.
Eric brings with him close to 31 years of solid customer and marketing
experience across FMCG and Financial Services industries. Throughout his
career, he has held various regional and local senior management roles
covering countries such as Hong Kong, Singapore, Brunei and Malaysia.
Eric is passionate about rapidly transitioning his team to be forward
compatible, fueled by the dynamics of a world that is constantly changing and
evolving. He is also passionate about helping people get healthier and
wealthier. One of the initiatives he leads at PAMB is Prudential’s super app
Pulse by Prudential which enables users to manage their health and wealth
through AI-powered technology and a holistic approach to health
management.