Douglas Li

Regional Digital & Omnichannel Lead (APAC)

Zuellig Pharma

Douglas Li brings over a decade of experience across agency and pharmaceutical MNCs. He currently serves as the regional head of digital & omnichannel marketing (APAC) at Zuellig Pharma, where he drives digital transformation and omnichannel strategy across 13 markets. Prior to this, Douglas was the country transformation lead at Pfizer, where he also acted as the country CX lead. There, he led the overhaul of the above-brand go-to-market model with a customer-centric approach, integrating digital and omnichannel strategies to enhance engagement and operational efficiency. Outside of work, Douglas is a fitness enthusiast and has recently taken up pickleball competitively.