Dila Ariff

Head of Social Media

Shopee Malaysia

Dila, a seasoned professional with over a decade of experience, began her journey in Digital Marketing and Social Media as a lifestyle blogger during the early stages of social media adoption by Malaysian brands. As a lifestyle blogger, she freelanced as a Content Writer and later delved into Influencer Management when her colleague established an influencer management company, laying the foundation for her career.

After earning her Bachelor’s Degree in Communications & Media Management from Taylor’s University, Dila joined agencies, servicing clients such as Prudential Malaysia, HSBC Bank Malaysia, Puma Malaysia, and Haagen-Dazs Malaysia & Singapore. These experiences led her to her current role as the Head of Shopee Malaysia’s Social Media team.

Dila oversees all Social Media team operations, utilizing data-driven insights and analytics to craft compelling content strategies for Shopee Malaysia’s tactical and branding campaigns, showcasing her expertise in the field.