Carmen Wong

Operating Principal Marketing

Ekuinas

Carmen Wong is a passionate advocate for impactful marketing and purposeful brand storytelling. With over three decades of experience across leading regional and global brands, she has shaped consumer narratives that not only drive results but also inspire connection. As Operating Principal for Marketing at Ekuiti Nasional (Ekuinas), Carmen leads transformational marketing across a portfolio spanning F&B, education, and healthcare. Her past roles at AirAsia, Carat, and Starcom saw her launch bold campaigns, enter new markets, and build loyalty ecosystems that touched millions. A firm believer in creativity with commercial impact, Carmen has led award-winning initiatives and continues to mentor the next generation of marketers. Her presence as a judge brings both strategic insight and a deep appreciation for ideas that move people and business forward.