Carmen Wong

Operating Principal Marketing

Ekuinas

She joined Ekuiti Nasional (Ekuinas) a private equity firm, 5 years ago, as their first and only marketing hire, fulfilling the company’s ambition to upskill their portfolio companies’ marketing initiatives. Her primary focus is to provide strategic value creation in marketing excellence to the portfolio companies which includes Al-Ikhsan, Unitar University, The Manhattan FISH MARKET and Tony Roma’s, to name a few. She has spent over 20 years in advertising agencies like Naga DDB, OMD, Carat, Starcom Worldwide and as head of marketing in companies like AirAsia and AirAsia Big Loyalty Program. She has probably the widest marketing experience in very diverse capacity; from a media agency specialist to a marketing client for the best low-cost airline in the world and now as an operating marketing principal advisor for a group of portfolio companies.