Azril Arif Zuber

Regional Head, Performance Marketing

Circles Life

Azril is a data-driven marketer who balances creativity and conversion. Combining his technical expertise with an innate understanding of human psychology, Azril is able to create campaigns that not only engage but also convert users into customers.

He heads a regional growth marketing team at Circles Life, a global digital telco in Singapore, Australia, Taiwan, Indonesia and Japan, while spearheading Mechanikos, a performance-driven marketing agency based in Cyberjaya, Malaysia. Prior to the roles, he held a regional marketing director role at Gobear (acquired by Finder in 2021) and AsiaKredit (acquired by Grab in 2021). 

Azril believes that good marketing is all about understanding the customer and giving them what they want. This approach has helped him achieve success in his previous roles, and it’s what he brings to his current role. Azril is always looking for new ways to improve the customer experience, whether it’s through better design, more engaging content or more effective targeting.