Anabelle Co-Martinent

Chief Marketing Officer

PHUTURE Foods

Anabelle joins PHUTURE Foods this 2022 as the Chief Marketing Officer, as well as a
late stage co-founder of the Malaysian plant-based meat company. She is in charge
in growing the brand’s reach across South-East Asia and beyond. Anabelle has always
promoted healthy living. Her belief in sustainability and a balanced lifestyle led to her
career change this 2022.
Prior to joining PHUTURE’s team, Anabelle founded La Juiceria in 2013 (Kuala
Lumpur). Previously, as the Founder and Managing Director for the La Juiceria Group,
she oversaw the expansion, business development strategies, marketing and
operations for La Juiceria Superfoods, Super Saigon and Hawker Hall. Anabelle still
runs a restaurant called The Gardens in the Philippines with her family.
Before all the food and beverage experience, she carved out her marketing & branding
expertise in the technology sphere during her previous stints with leading global
brands like Hewlett Packard, Canon and Nokia in her native Philippines, as well as
Microsoft in Malaysia, where she has spearheaded numerous ambitious product
launches.