2025 Winners
Marketer of the Year
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Alliance Bank Malaysia |
1. Excellence in Advertising
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Gold Petroliam Nasional (PETRONAS) Campaign: PETRONAS Chinese New Year 2025 – Stay Agency: Accenture Song |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Belonging: Turning Old Clothes Into New Hope Agency: THE SHOUT GROUP / FCB SHOUT |
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Bronze Liberty General Insurance Brand: Liberty Insurance Campaign: ReInvent Regret Agency: The Clan |
2. Excellence in AI-Powered Storytelling
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Gold Telekom Malaysia Brand: Unifi Campaign: Virtual Intelligence Creator Agency: VML Malaysia |
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Silver Alliance Bank Malaysia Brand: Alliance Bank Digital SME Loan Campaign: Precision at Scale: How AI Helped Alliance Bank Tune Into SME Needs in Real Time Agency: Invictus Blue Group |
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Bronze Mondelēz Malaysia Brand: Cadbury Dairy Milk Campaign: Gifting, Brought to Life by AI: How Cadbury Favourites Turned Chocolate into a Living Message Agency: Wavemaker |
3. Excellence in Anniversary Marketing
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Gold BONIA Campaign: BONIA 50thAnniversary + Ambassador Campaign |
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Silver Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Live Mighty 40th Anniversary Campaign Agencies: Alexandre Bernard Advertising, Yellow Leads |
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Bronze Alliance Bank Malaysia Campaign: Future-Proofing Malaysia: One Child, One Lesson, One Cause Run For 7 Years Agency: Ampersand Advisory |
4. Excellence in B2B Marketing
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Gold Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: B2B SME competition gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20% Agency: Ampersand Advisory |
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Silver Alliance Bank Malaysia Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank Agency: Ampersand Advisory |
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Bronze Telekom Malaysia Brand: Unifi Business Campaign: Ambassadors of Failure Agency: VML Malaysia |
5. Excellence in Brand Awareness
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Gold Wipro Unza Malaysia Brand: Enchanteur Campaign: Turning Up the Volume Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup) |
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Silver BONIA Campaign: BONIA 50th Anniversary + Ambassador Campaign |
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Bronze Guardian Campaign: Own Your Beautiful Agency: THE SHOUT GROUP / FCB SHOUT |
6. Excellence in Brand Strategy
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Gold Etika Group of Companies Brand: Goodday Campaign: Where Drama Meets Dinner: Dapur Goodday Ramadan Agency: Ampersand Advisory |
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Silver MR.DIY Campaign: Igniting National Pride In The Loudest, Proudest And Most Local Way: Bersama Satu Suara Agencies: FCB SHOUT, Attitude Ideology |
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Bronze Guardian Campaign: Own Your Beautiful Agency: THE SHOUT GROUP / FCB SHOUT |
7. Excellence in Communications / Public Relations
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Gold Etika Group of Companies Brand: ATLAS Vending Campaign: Atlas Ecopod: World’s Slimmest Reverse Vending Machine with Compaction System Agency: Ampersand Advisory |
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Silver Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Bronze PepsiCo Malaysia Brand: Tropicana Twister Campaign: Multiply the Goodness with Tropicana Twister Agency: THE SHOUT GROUP / FCB SHOUT |
8. Excellence in Consumer Insights / Market Research
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Gold Etika Group of Companies Brand: Goodday Milk Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% Agency: Ampersand Advisory |
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Silver Watsons Malaysia Campaign: Naturals by Watsons Agency: Accenture Song |
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Bronze Bank Negara Malaysia (BNM) Campaign: Jangan Scam Hatiku Agency: M+C Saatchi Group Malaysia |
9. Excellence in Content Marketing
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Gold Resorts World Genting Campaign: RWG CEO 2.0: Eva’s Back, And She Means Business Agency: Naga DDB Tribal |
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Silver Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Bronze redONE Mobile Brand: redONE Postpaid 5G Smart Campaign: The SmartPlan Story: redONE Mobile X-Change – Driving the Switch Agency: WPP Media (Mindshare) |
10. Excellence in CSR / Cause Marketing
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Gold MR.DIY Campaign: A DIY CNY |
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Silver Wipro Unza Malaysia Brand: Safi Campaign: From Skincare to Self-Belief: SAFI’s Scholarship Sparked a Raya Revolution Agency: MBCS |
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Bronze Suria KLCC Campaign: Suria KLCC CSR Campaign: #BeKindOnline |
11. Excellence in Customer Engagement
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Gold Nestlé (Malaysia) Brand: KITKAT Malaysia Campaign: Hijacking the Zodiac: How Kit-”Cat” Becomes the Face of CNY Agency: VML Malaysia |
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Silver PepsiCo Malaysia Brand: Tropicana Twister Campaign: Multiply the Goodness with Tropicana Twister Agency: THE SHOUT GROUP / FCB SHOUT |
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Bronze Shell Brand: FuelSave 95 Campaign: A Quest for More Agencies: GrowthOps Asia, Edelman, Invictus Blue |
12. Excellence in Data Privacy and Security Marketing
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Gold Alliance Bank Malaysia Campaign: Spot the Scam: The Nation’s Youngest Financial Superheroes Rise across 1461 schools Agency: Ampersand Advisory |
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Silver SECOM (Malaysia), Labuan IBFC Campaign: Project Sentinel: Securing Trust in a Digital World Agency: Laurea People’s Signature |
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Bronze SIRIM Campaign: Ada SIRIM, Baru Beli |
13. Excellence in Data-Driven Marketing
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Gold CIMB Malaysia Campaign: Beyond the Tap: Mastercard’s Data-Centric Marketing Intelligence That Powered CIMB’s Credit & Debit Card Reinvention Agencies: Mastercard Services, Mediatropy |
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Silver Alliance Bank Malaysia Brand: Alliance Bank Digital SME Loan Campaign: Signals Over Segments: Alliance Bank’s New SME Data Blueprint Agency: Invictus Blue Group |
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Bronze Alliance Bank Malaysia Brand: Personal Loan Campaign: Turning Data into Demand Agency: REISE Digital |
14. Excellence in Digital Marketing
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Gold Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. Agency: Ampersand Advisory |
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Silver HSBC Bank Malaysia Campaign: Want It. Wave It. Win It. Agency: LOKi Digital |
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Bronze Watsons Malaysia Campaign: Watsons #HappyBeautifulYear Agency: Accenture Song |
15. Excellence in eCommerce Marketing
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Gold Mattel Campaign: Mattel #PuasaPlay Agency: MBCS |
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Silver Wipro Unza Malaysia Brand: Enchanteur Campaign: Chic Takes Over TikTok: Turning Visibility into Conversions Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup) |
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Bronze Wipro Unza Malaysia Brand: Aiken Campaign: Aiken Brightening Illuminate CNY’s eCommerce Sales Agencies: PHD Media (Malaysia), MBCS |
16. Excellence in Event Marketing
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Gold MR.DIY Campaign: PANDAi Jaga Anda Agency: M+C Saatchi Group Malaysia |
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Silver Alliance Bank Malaysia Campaign: 1461 schools, Many Lessons: AEIOU’s Hyperlocal Journey to Empower Young Malaysians Agency: Ampersand Advisory |
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Bronze Ajinomoto (Malaysia) Brand: AJI-NO-MOTO® Campaign: Smart Umami Wheels: How did we breakdown multi-generational myths about MSG for Gen-Z, who barely set foot in the kitchen? Agency: Expert Media Global |
17. Excellence in Experiential Marketing
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Gold Viu Malaysia Campaign: Viu Original: Nafsu Agency: Fishermen Integrated |
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Silver Colgate Palmolive Brand: Softlan Campaign: Softlan Complete 5 in 1 Immersive Multi-sensorial LRT Experience Agencies: Wavemaker, Big Tree, Media Prima Omnia, Ogilvy Malaysia |
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Bronze The Curve Campaign: Slide the Curve Agency: GO Communications |
18. Excellence in Gamification
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Gold Etika Group of Companies Brand: Goodday Milk Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever ESports Month Agency: Ampersand Advisory |
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Silver Alliance Bank Malaysia Campaign: AEIOU: Gamifying Financial Literacy across 1461 schools Agency: Ampersand Advisory |
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Bronze Honor of Kings Campaign: Honor of Kings: A Hero for All Malaysians Agency: MantaYaY |
19. Excellence in Influencer / KOLs Marketing
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Gold Ecart Services Brand: Lazada Malaysia Campaign: Lazada 11.11 Lowyalty Era Agency: PersonEdge |
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Silver Hong Kong Tourism Board Campaign: “Hide and SeeK Hong Kong” |
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Bronze Watsons Malaysia Campaign: Watsons #HappyBeautifulYear Agency: Accenture Song |
20. Excellence in Integrated Marketing
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Gold Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
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Silver Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: A multichannel engagement approach targets SMEs, gains 3.4 million views and grows loan disbursements by 20%! Agency: Ampersand Advisory |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Be Worlds Ahead with RHB Premier Agency: THE SHOUT GROUP / FCB SHOUT |
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Bronze Maybank Campaign: Maybank Trade MY App – A Seamless New Era for Mobile Trading Agency: NP Digital Malaysia |
21. Excellence in Interactive Marketing / AR & VR
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Gold Ecart Services Brand: Lazada Malaysia Campaign: Lazada 12.12 1-2 Jus Showdown Agency: PersonEdge |
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Silver Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Bronze IOI Malls Brand: IOI Mall Damansara Campaign: Rebranding Reimagined |
22. Excellence in Launch Marketing
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Gold BONIA Campaign: BONIA 50thAnniversary + Ambassador Campaign |
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Silver Wipro Unza Malaysia Brand: Dashing Campaign: Dashing x Tottenham Hotspur — From London with Locker Room Cred Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup) |
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Bronze Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Live Mighty 40th Anniversary Campaign Agencies: Alexandre Bernard Advertising, Yellow Leads |
23. Excellence in Live-Streaming Marketing
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Gold Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
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Silver QSR Stores Brand: KFC Malaysia Campaign: KFC Raya Meowriah: Making Raya Purr-fectly Inclusive Agency: Naga DDB Tribal |
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Bronze Permodalan Nasional (PNB) Brand: Amanah Saham Nasional (ASNB) Campaign: ASNB Labour Day TikTok LIVE Agency: Fishermen Integrated |
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Bronze UMW Toyota Motor Brand: Toyota Gazoo Racing Campaign: Toyota Gazoo Racing Season 7: Malaysia’s First All-Digital Motorsports Spectacle Agency: Seed Integrated |
24. Excellence in Location-Based Marketing
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Gold MunchWorld Marketing Brand: Oat Krunch Campaign: Goodness O’Clock Campaign Agency: Mindmade Creative Communications |
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Silver Ecart Services Brand: Lazada Malaysia Campaign: Lazada Legit Mantul Heist – Lowest Price Guarantee Agency: PersonEdge |
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Bronze Alliance Bank Malaysia Campaign: Heritage in Motion: Local, local, local Agencies: Ampersand Advisory, Mister Yeow Creative, Hamburger Asia |
25. Excellence in Loyalty Marketing
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Gold Watsons Malaysia Campaign: Watsons Biggest Reward: Reigniting Loyalty Through Desire Agency: Accenture Song |
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Silver Guardian Campaign: Own Your Beautiful Agency: THE SHOUT GROUP / FCB SHOUT |
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Bronze Telekom Malaysia Brand: Unifi Mobile Campaign: Unifi Premium Sampul Duit Raya (Yunni Kampung Sampul Pop-Up) |
26. Excellence in Marketing Innovation
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Gold MR.DIY Campaign: PANDAi Jaga Anda Agency: M+C Saatchi Group Malaysia |
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Silver Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Movie: Local superhero drives local coffee flavour growth Agency: Ampersand Advisory |
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Bronze IOI Malls Brand: IOI Mall Damansara Campaign: Rebranding Reimagined |
27. Excellence in Marketing to a Specific Audience
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Gold Telekom Malaysia Brand: Unifi Business Campaign: Ambassadors of Failure Agency: VML Malaysia |
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Silver Medispec (Malaysia) Brand: Vitamode® Campaign: Conquer Fragility, Reclaim Your Mobility (Mobility Campaign) |
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Bronze Offspring Campaign: Malaysia’s First Science-Backed Diaper Campaign Agency: Mindmade Creative Communications |
28. Excellence in Marketing Transformation
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Gold Alliance Bank Malaysia Campaign: “From Share of Mind to Share of Wallet: How Alliance Bank’s Purpose-Driven Brand Strategy Transformed Marketing and Delivered Business Value” |
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Silver Allianz Malaysia Campaign: Allianz Travel Tales Agencies: MediaCliQ Group, Macam Yes Studios |
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Bronze Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Live Mighty 40th Anniversary Campaign Agencies: Alexandre Bernard Advertising, Yellow Leads |
29. Excellence in Media Strategy
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Gold Hong Kong Tourism Board Campaign: “Hide and SeeK Hong Kong” |
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Silver Maybank Campaign: Maybank Beyond Borders Agencies: One Two Jus, NP Digital Malaysia |
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Bronze Maybank Campaign: Maybank Challenge Cup 2025: Manchester United vs ASEAN All-Stars Agencies: ProEvents Group, Shekhinah PR |
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Bronze Julie’s Biscuits Campaign: Selamat Lari Raya |
30. Excellence in Mobile Marketing
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Gold Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Mobile Marketing for a Cause: Stop That Dot Drives Awareness and Screenings Among Malaysian Women Agency: Ampersand Advisory (Asterisk Advisory) |
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Silver Etika Group of Companies Brand: Goodday Milk Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever ESports Month Agency: Ampersand Advisory |
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Bronze PepsiCo Malaysia Brand: Tropicana Twister Campaign: Multiply the Goodness with Tropicana Twister Agency: THE SHOUT GROUP / FCB SHOUT |
31. Excellence in Multilingual Marketing
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Gold Etika Group of Companies Brand: Pepsi Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region Agency: Ampersand Advisory |
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Silver Bank Negara Malaysia (BNM) Campaign: How to Make Murukku Anti-Scam Flavour Agency: M+C Saatchi Group Malaysia |
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Bronze UCSI Education (UCSI University) Campaign: Voices of Many: UCSI’s Multilingual Content Evolution |
32. Excellence in Omnichannel
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Gold Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: A multichannel engagement approach targets SMEs, gains 3.4 million views and grows loan disbursements by 20%! Agency: Ampersand Advisory |
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Silver Mondelēz Malaysia Sales Brand: Cadbury Dairy Milk Campaign: Cadbury Oreo, Crsipit & Bubbly: A Repertoire Reboot Delivered Through Omni-Channel Precision Agencies: Wavemaker, Ogilvy |
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Bronze RHB Banking Group Brand: RHB Bank Campaign: Redefining Payment Convenience: Placing the convenience of RHB cards into every hand Agency: THE SHOUT GROUP / FCB SHOUT |
33. Excellence in Out-of-Home Advertising
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Gold Netflix Campaign: There’s No Stopping the Game: Netflix’s Squid Game Returns to Malaysia for Season 2 Agency: Trapper Media Services |
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Silver Colgate Palmolive Brand: Softlan Campaign: Softlan Complete 5 in 1 Immersive Experience at LRT Agencies: Wavemaker, Big Tree, Media Prima Omnia, Ogilvy Malaysia |
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Bronze Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Stop That Dot is Everywhere: Breast Cancer Survivors campaign takes over outdoor Agency: Ampersand Advisory (Asterisk Advisory) |
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Bronze Wipro Unza Malaysia Brand: Safi Shayla Campaign: #Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment Agency: MBCS |
34. Excellence in Performance Marketing
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Gold Alliance Bank Malaysia Brand: Alliance Bank Digital SME Loan Campaign: Signal-Led, Outcome-Driven: How Alliance Rewired SME Performance Agency: Invictus Blue Group |
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Silver Maybank Campaign: Mencari MAE-llionaire Agency: NP Digital Malaysia |
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Bronze Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
35. Excellence in Personalisation Marketing
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Gold IHH Healthcare Campaign: Recipes for Her: Gleneagles Women’s Digest Agency: Naga DDB Tribal |
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Silver UMW Toyota Motor Brand: Toyota Vios Campaign: Driving Personalisation: Toyota’s Vios Campaign Agency: Seed Integrated |
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Bronze PETRONAS Dagangan Campaign: Mesra Bonanza PETRONAS 50 Years (2024) Agency: ADA Global |
36. Excellence in Programmatic Marketing
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Gold Maybank Campaign: Maybank Trade MY App – A Seamless New Era for Mobile Trading Agency: NP Digital Malaysia |
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Silver Prudential BSN Takaful Campaign: Automate, Optimise, Insure: The Precision Engine Fueling PruBSN’s EPF Takaful Agency: Yellow Paper Plane |
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Bronze Alliance Bank Malaysia Brand: Alliance Current & Savings Account Campaign: Turning Digital Signals into Real-World Outcomes Agency: Vertex Blue |
37. Excellence in Public Sector / Non-Profit Marketing
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Gold Bank Negara Malaysia (BNM) Campaign: Jangan Scam Hatiku Agency: M+C Saatchi Group Malaysia |
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Silver Bank Negara Malaysia (BNM) Campaign: Consolidated Festive (CNY Hari Raya Deepavali) Agency: M+C Saatchi Group Malaysia |
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Bronze Alliance Bank Malaysia Campaign: AEIOU Empowers Future Financial Heroes Agency: Ampersand Advisory |
38. Excellence in Relationship Marketing
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Gold Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Building Relationships: Homesoy’s Stop That Dot Campaign Empowers Women Through Community Engagement Agency: Ampersand Advisory (Asterisk Advisory) |
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Silver Elitetrax Marketing Brand: Harvey Norman Campaign: Not Your Parents Feed Agency: Fishermen Analytics |
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Bronze Caring Pharmacy Campaign: Mom & Cutie. Big or Small, We Care for All |
39. Excellence in Retail / Shopper Marketing
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Gold Etika Group of Companies Brand: Pepsi Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region Agency: Ampersand Advisory |
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Silver Gentle Supreme Malaysia Brand: Daia Campaign: DAIA 3-in-1 — The Smart Value in Every Wash Agency: At Event Quest |
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Bronze Nestlé (Malaysia) Brand: Maggi Campaign: Maggi Singing Pot: A Moment That Moved Products and People Agency: INK Marketing |
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Bronze Malaysia Airports Campaign: Licence to Win Agency: TEAM LEWIS |
40. Excellence in Search Engine Marketing Strategies
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Gold Hyperack Campaign: Google Search Ads & Search Engine Optimization (SEO) Agency: Macgad Technology |
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Silver Alliance Bank Malaysia Brand: Alliance SavePlus Account Campaign: Winning Search, Without Outspending Agency: REISE Digital |
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Bronze Allianz Malaysia Campaign: Allianz Travel Tales Agencies: MediaCliQ Group, Macam Yes Studios |
41. Excellence in Social Media Marketing
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Gold QSR Stores Brand: KFC Malaysia Campaign: KFC Raya Meowriah: Making Raya Purr-fectly Inclusive Agency: Naga DDB Tribal |
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Silver MR.DIY Campaign: A DIY CNY |
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Bronze Golden Screen Cinemas Campaign: GSC’s 1M TikTok Triumph |
42. Excellence in Sponsorship Activation
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Gold Watsons Malaysia Campaign: Watsons Futureland: Walking Into the Hearts of Gen Z Malays Agency: Accenture Song |
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Silver Viu Malaysia Brand: Efferty Campaign: Viu Mini Series: Andartu Kosmopolitan Agency: Enrichment Media Lab |
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Bronze Pos Malaysia Campaign: Festive Drama Sponsorship Turned the Spotlight on Pos Malaysia as One-Stop Service Hub Agency: Astro Media Solutions |
43. Excellence in TV / Video Advertising
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Gold RHB Banking Group Brand: RHB Bank Campaign: Belonging: Turning Old Clothes Into New Hope Agency: THE SHOUT GROUP / FCB SHOUT |
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Silver Petroliam Nasional (PETRONAS) Campaign: PETRONAS Raya 2025 – Anak Siapa Ni? Agency: Accenture Song |
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Bronze Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Stop That Dot: 6 Survivor Stories Empower Women to Fight Breast Cancer Agency: Ampersand Advisory (Asterisk Advisory) |
44. Excellence in Urban Guerrilla Marketing
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Gold Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
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Silver MR.DIY Campaign: PANDAi Jaga Anda Agency: M+C Saatchi Group Malaysia |
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Bronze Ecart Services Brand: Lazada Malaysia Campaign: Lazada 11.11 Lowyalty Era Agency: PersonEdge |
45. Excellence in Viral Marketing
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Gold MR.DIY Campaign: A DIY CNY |
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Silver Grab Campaign: How We Turned a TikTok Drama into a Mobile Phenomenon Agency: MantaYaY |
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Bronze Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
46. Marketing Leader of the Year
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Gold Lazada Group Individual: Marcus Chew |
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Silver Sharp Electronics Malaysia Individual: Jayson Ong |
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Bronze Amanah Saham Nasional (ASNB) Individual: Natasha Aziz |
47. Marketing Team of the Year
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Gold MR.DIY |
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Silver Alliance Bank Malaysia |
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Bronze Sharp Electronics Malaysia |
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