2025 Finalists
1. Excellence in Advertising
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Beiersdorf (Malaysia) Brand: Eucerin Spotless Brightening Campaign: Eucerin Thiamidol ‘The Search Is Over’ Campaign Agency: Mindmade Creative Communications |
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Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
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Julie’s Biscuits Campaign: Selamat Lari Raya |
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Liberty General Insurance Brand: Liberty Insurance Campaign: ReInvent Regret Agency: The Clan |
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Mondelēz Malaysia Sales Brand: Cadbury Dairy Milk Campaign: Cadbury Dairy Milk “For You, I Would”- A Heartfelt Pledge Wrapped in Sweetness Agencies: Wavemaker, Ogilvy |
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MR.DIY Campaign: A DIY CNY |
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Petroliam Nasional (PETRONAS) Campaign: PETRONAS Chinese New Year 2025 – Stay Agency: Accenture Song |
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Petroliam Nasional (PETRONAS) Campaign: PETRONAS Raya 2025 – Anak Siapa Ni? Agency: Accenture Song |
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RHB Banking Group Brand: RHB Bank Campaign: Belonging: Turning Old Clothes Into New Hope Agency: THE SHOUT GROUP / FCB SHOUT |
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Wipro Unza Malaysia Brand: Safi Campaign: From Skincare to Self-Belief: SAFI’s Scholarship Sparked a Raya Revolution Agency: MBCS |
2. Excellence in AI-Powered Storytelling
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Alliance Bank Malaysia Brand: Alliance Bank Digital SME Loan Campaign: Precision at Scale: How AI Helped Alliance Bank Tune Into SME Needs in Real Time Agency: Invictus Blue Group |
| CelcomDigi Brand: CelcomDigi Fibre Campaign: Revolutionising Fibre Plans with CelcomDigi’s Gamified AI for Personalised Family & Individual Choices Agency: Kingdom Digital |
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Hong Kong Tourism Board Campaign: “Hide and SeeK Hong Kong” |
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Mondelēz Malaysia Sales Brand: Cadbury Dairy Milk Campaign: Gifting, Brought to Life by AI: How Cadbury Favourites Turned Chocolate into a Living Message Agency: Wavemaker |
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Telekom Malaysia Brand: Unifi Campaign: Virtual Intelligence Creator Agency: VML Malaysia |
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Wipro Unza Malaysia Brand: Safi Campaign: From Skincare to Self-Belief: SAFI’s Scholarship Sparked a Raya Revolution Agency: MBCS |
3. Excellence in Anniversary Marketing
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Alliance Bank Malaysia Brand: Alliance Bank BizSmart® Business Conference (ABBBC) Campaign: From Challenge to Change: 10 Years Smarter with BizSmart® Agencies: ENSIM Consultancy, Ampersand Advisory |
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Alliance Bank Malaysia Campaign: Future-Proofing Malaysia: One Child, One Lesson, One Cause Run For 7 Years Agency: Ampersand Advisory |
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Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: B2B SME competition gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20% Agency: Ampersand Advisory |
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BONIA Campaign: BONIA 50th Anniversary + Ambassador Campaign |
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Ecart Services Brand: Lazada Malaysia Campaign: Lazada Epic Birthday Surprise Agency: Person Edge |
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Informa Markets Malaysia Brand: Oil & Gas Asia Campaign: 20th Anniversary Edition – Where Energy Professionals Connect |
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Kara Marketing Malaysia Brand: Kara Campaign: Legasi Kara Sempurnakan Raya 25th Anniversary Agency: Sashimi Asia |
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MunchWorld Marketing Brand: Munchy’s Campaign: Taste Munchy’s, Taste Happiness Campaign Agency: Mindmade Creative Communications |
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Resorts World Genting Campaign: Diamond Jubilee Celebration Agency: Consider iProspect |
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Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Live Mighty 40th Anniversary Campaign Agencies: Alexandre Bernard Advertising, Yellow Leads |
4. Excellence in B2B Marketing
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Alliance Bank Malaysia Brand: Alliance Bank Digital SME Loan Campaign: Breaking the Mold: How Social Intelligence Transformed SME Targeting Agency: Invictus Blue Group |
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Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: B2B SME competition gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20% Agency: Ampersand Advisory |
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Alliance Bank Malaysia Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank Agency: Ampersand Advisory |
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Astro Media Solutions Campaign: From One-Off to Always-On: AMS’ B2B Growth Engine |
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Grab Campaign: GrabFood 5-Star Agency: Accenture Song |
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Informa Markets Malaysia Brand: Oil & Gas Asia Campaign: Technical Excellence Through Human Connection |
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Telekom Malaysia Brand: Unifi Business Campaign: Ambassadors of Failure Agency: VML Malaysia |
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Telekom Malaysia Brand: Unifi Business Campaign: Unibizity Agencies: GrowthOps Asia Creative, GrowthOps Media |
5. Excellence in Brand Awareness
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Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Breast Cancer Survivors Engage Malaysian Women to Drive 11,000 screenings Agency: Ampersand Advisory (Asterisk Advisory) |
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Beiersdorf (Malaysia) Brand: Eucerin Spotless Brightening Campaign: Eucerin Thiamidol ‘The Search Is Over’ Campaign Agency: Mindmade Creative Communications |
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BONIA Campaign: BONIA 50th Anniversary + Ambassador Campaign |
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Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
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Guardian Campaign: Own Your Beautiful Agency: THE SHOUT GROUP / FCB SHOUT |
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Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. Agency: Ampersand Advisory |
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PETRONAS Dagangan Campaign: Mesra Bonanza PETRONAS 50 Years (2024) Agency: ADA Global |
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Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Live Mighty 40th Anniversary Campaign Agencies: Alexandre Bernard Advertising, Yellow Leads |
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Wipro Unza Malaysia Brand: Enchanteur Campaign: Turning Up the Volume Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup) |
6. Excellence in Brand Strategy
| CelcomDigi, Meta Content Forum, Ministry of Communications Campaign: Online Safety IRL Campaign Agency: Ratio:Cause |
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Etika Group of Companies Brand: Goodday Campaign: Where Drama Meets Dinner: Dapur Goodday Ramadan Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever ESports Month Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Pepsi Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region Agency: Ampersand Advisory |
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Guardian Campaign: Own Your Beautiful Agency: THE SHOUT GROUP / FCB SHOUT |
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MR.DIY Campaign: Igniting National Pride In The Loudest, Proudest And Most Local Way: Bersama Satu Suara Agencies: FCB SHOUT, Attitude Ideology |
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Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. Agency: Ampersand Advisory |
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Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Live Mighty 40th Anniversary Campaign Agencies: Alexandre Bernard Advertising, Yellow Leads |
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Shell Brand: FuelSave 95 Campaign: A Quest for More Agencies: GrowthOps Asia, Edelman, Invictus Blue |
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Telekom Malaysia Brand: Unifi Mobile Campaign: Freedom Seringgit Agencies: GrowthOps Asia Creative, GrowthOps Asia Media |
7. Excellence in Communications / Public Relations
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Etika Group of Companies Brand: ATLAS Vending Campaign: Atlas Ecopod: World’s Slimmest Reverse Vending Machine with Compaction System Agency: Ampersand Advisory |
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Etika Group of Companies Brand: ATLAS Vending Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
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GBA Corporation Brand: Nongshim Campaign: The First Malaysian TikTok K-Drama, Salju Di Busan by NONGSHIM Malaysia Agency: KTALYST PR |
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MunchWorld Marketing Brands: Lexus, Oat Krunch, Munchy’s Crackers, Cream-O, Muzic, TopMix Campaign: Taste Munchy’s, Taste Happiness Campaign Agency: Bridges PR |
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PepsiCo Malaysia Brand: Tropicana Twister Campaign: Multiply the Goodness with Tropicana Twister Agency: THE SHOUT GROUP / FCB SHOUT |
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RHB Banking Group Brand: RHB Bank Campaign: Belonging: Turning Old Clothes Into New Hope Agency: THE SHOUT GROUP / FCB SHOUT |
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Telekom Malaysia Brand: Unifi Campaign: Virtual Intelligence Creator Agency: VML Malaysia |
8. Excellence in Consumer Insights / Market Research
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Bank Negara Malaysia (BNM) Campaign: Jangan Scam Hatiku Agency: M+C Saatchi Group Malaysia |
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Beiersdorf (Malaysia) Brand: Eucerin Spotless Brightening Campaign: Eucerin Thiamidol ‘The Search Is Over’ Campaign Agency: Mindmade Creative Communications |
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CIMB Malaysia Campaign: Two Cards, One Vision: How CIMB and Mastercard Transformed Data to Differentiation to Drive Cardholder Growth Agencies: Mastercard Services, Mediatropy |
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Etika Group of Companies Brand: ATLAS Vending Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% Agency: Ampersand Advisory |
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Offspring Campaign: Malaysia’s First Science-Backed Diaper Campaign Agency: Mindmade Creative Communications |
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PepsiCo Malaysia Brand: Tropicana Twister Campaign: Multiply the Goodness with Tropicana Twister Agency: THE SHOUT GROUP / FCB SHOUT |
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PETRONAS Dagangan Campaign: Mesra Rewards x Setel (2025) Agency: ADA Global |
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PETRONAS Dagangan Campaign: Mesra Bonanza PETRONAS 50 Years (2024) Agency: ADA Global |
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Watsons Malaysia Campaign: Naturals by Watsons Agency: Accenture Song |
9. Excellence in Content Marketing
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Bank Negara Malaysia (BNM) Campaign: Jangan Scam Hatiku Agency: M+C Saatchi Group Malaysia |
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Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Campaign: Where Drama Meets Dinner: Dapur Goodday Ramadan Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Malaysia’s First Ever Senior Esports Team Agency: Ampersand Advisory |
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GBA Corporation Brand: Nongshim Campaign: The First Malaysian TikTok K-Drama, Salju Di Busan by NONGSHIM Malaysia Agencies: KTALYST PR, RED Communications |
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Maybank Brand: MAE Campaign: Mencari MAE-llionaire Agencies: One Two Jus, Aspect Ratio Studios |
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MR.DIY Campaign: Turning a Complaint into a Campaign: MR.DIY’s Apology For Manja-ing Malaysians Agency: Wayang Pictures |
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Petroliam Nasional (PETRONAS) Campaign: From Fuel Pumps to For You Pages: How PETRONAS Won TikTok and Malaysia’s Gen Z Agency: Fishermen Integrated |
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redONE Mobile Brand: redONE Postpaid 5G Smart Campaign: The SmartPlan Story: redONE Mobile X-Change – Driving the Switch Agency: WPP Media (Mindshare) |
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Resorts World Genting Campaign: RWG CEO 2.0: Eva’s Back, And She Means Business Agency: Naga DDB Tribal |
10. Excellence in CSR / Cause Marketing
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Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Stop That Dot: HOMESOY 3.0 Empowers Women to Fight Breast Cancer Agency: Ampersand Advisory (Asterisk Advisory) |
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Astro Malaysia Campaign: Astro Originals: Project Exit Agency: Talon Creative |
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Caring Pharmacy Retail Management Campaign: Ribbon of Hope |
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Etika Group of Companies Brand: ATLAS Vending Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200% Agency: Ampersand Advisory |
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Golden Screen Cinemas Campaign: GSC Beyond Spectrum – a #LovingAutism campaign |
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MR.DIY Campaign: A DIY CNY |
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redONE Mobile Campaign: redONE Mobile: Nurturing Communities through redINFAQ, Ronda Bazaar & Colours of Ramadan |
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Suria KLCC Campaign: Suria KLCC CSR Campaign: #BeKindOnline |
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Wipro Unza Malaysia Brand: Safi Campaign: From Skincare to Self-Belief: SAFI’s Scholarship Sparked a Raya Revolution Agency: MBCS |
11. Excellence in Customer Engagement
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Campbell Soup Southeast Asia Brand: Kimball Campaign: Kimball Bazaar Battle: They Came, They Tasted, They Decided Agency: Yellow Paper Plane |
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Hong Kong Tourism Board Campaign: “Hide and SeeK Hong Kong” |
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Maybank Brand: MAE App Campaign: MAE-ga KenDURIAN 2024 |
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MR.DIY Campaign: PANDAi Jaga Anda Agencies: M+C Saatchi Group Malaysia, Minerva Productions |
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MunchWorld Marketing Brand: Munchy’s Campaign: Taste Munchy’s, Taste Happiness Campaign Agency: Mindmade Creative Communications |
| MunchWorld Marketing Brand: Oat Krunch Campaign: Goodness O’Clock Campaign Agency: Mindmade Creative Communications |
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Nestlé (Malaysia) Brand: KITKAT Malaysia Campaign: Hijacking the Zodiac: How Kit-”Cat” Becomes the Face of CNY Agency: VML Malaysia |
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PepsiCo Malaysia Brand: Tropicana Twister Campaign: Multiply the Goodness with Tropicana Twister Agency: THE SHOUT GROUP / FCB SHOUT |
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RHB Banking Group Brand: RHB Bank Campaign: Belonging: Turning Old Clothes Into New Hope Agency: THE SHOUT GROUP / FCB SHOUT |
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Shell Brand: FuelSave 95 Campaign: A Quest for More Agencies: GrowthOps Asia, Edelman, Invictus Blue |
12. Excellence in Data Privacy and Security Marketing
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Alliance Bank Malaysia Campaign: Spot the Scam: The Nation’s Youngest Financial Superheroes Rise across 1461 schools Agency: Ampersand Advisory |
| SECOM (Malaysia), Labuan IBFC Campaign: Project Sentinel: Securing Trust in a Digital World Agency: Laurea People’s Signature |
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SIRIM QAS International Campaign: Marketing and Communication, SIRIM QAS International |
13. Excellence in Data-Driven Marketing
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Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Data-Driven Impact: Homesoy’s Stop That Dot Campaign Achieves 11,000 Screenings and Empowers Women Agency: Ampersand Advisory (Asterisk Advisory) |
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Alliance Bank Malaysia Brand: Alliance Bank Digital SME Loan Campaign: Signals Over Segments: Alliance Bank’s New SME Data Blueprint Agency: Invictus Blue Group |
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Alliance Bank Malaysia Brand: Personal Loan Campaign: Turning Data into Demand Agency: REISE Digital |
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Campbell Soup Southeast Asia Brand: Campbell’s Soup Campaign: When Data Forecasts Cravings: Campbell’s Soup Reignites Relevance Through Rain-Triggered Precision Marketing Agency: Yellow Paper Plane |
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CIMB Malaysia Campaign: Beyond the Swipe: Mastercard’s Data-Centric Marketing Intelligence That Powered CIMB’s Credit & Debit Card Reinvention Agencies: Mastercard Services, Mediatropy |
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PETRONAS Dagangan Campaign: Mesra Bonanza PETRONAS 50 Years (2024) Agency: ADA Global |
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PETRONAS Dagangan Campaign: Mesra Rewards x Setel (2025) Agency: ADA Global |
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Prudential BSN Takaful Campaign: Beyond Instinct: The Insurance Campaign That Let Data Take the Wheel Agency: Yellow Paper Plane |
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Shell Campaign: Shell Power Up : Loyalty, Engineered by Data Agencies: Invictus Blue Group, GrowthOps |
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Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
14. Excellence in Digital Marketing
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Alliance Bank Malaysia Campaign: By Kids, For Kids: Spreading the Story of Financial Literacy in 1461 schools Agency: Ampersand Advisory |
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Allianz Malaysia Campaign: Allianz Travel Tales Agencies: MediaCliQ Group, Macam Yes Studios |
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Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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HSBC Bank Malaysia Campaign: Want It. Wave It. Win It. Agency: LOKi Digital |
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Maybank Campaign: Maybank Trade MY App – A Seamless New Era for Mobile Trading Agency: NP Digital Malaysia |
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Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. Agency: Ampersand Advisory |
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PepsiCo Malaysia Brand: Tropicana Twister Campaign: Multiply the Goodness with Tropicana Twister Agency: THE SHOUT GROUP / FCB SHOUT |
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Resorts World Genting Campaign: RWG CEO 2.0: Eva’s Back, And She Means Business Agency: Naga DDB Tribal |
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Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
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Watsons Malaysia Campaign: Watsons #HappyBeautifulYear Agency: Accenture Song |
15. Excellence in eCommerce Marketing
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Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever ESports Month Agency: Ampersand Advisory |
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Mattel Campaign: Mattel #PuasaPlay Agency: MBCS |
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Shokubutsu Campaign: Shokubutsu Account Management Agency: MantaYaY |
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Wipro Unza Malaysia Brand: Aiken Campaign: Aiken Brightening Illuminate CNY’s eCommerce Sales Agencies: PHD Media (Malaysia), MBCS |
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Wipro Unza Malaysia Brand: Enchanteur Campaign: Chic Takes Over TikTok: Turning Visibility into Conversions Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup) |
16. Excellence in Event Marketing
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Ajinomoto (Malaysia) Brand: AJI-NO-MOTO® Campaign: Smart Umami Wheels: How did we breakdown multi-generational myths about MSG for Gen-Z, who barely set foot in the kitchen? Agency: Expert Media Global |
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Alliance Bank Malaysia Campaign: 1461 schools, Many Lessons: AEIOU’s Hyperlocal Journey to Empower Young Malaysians Agency: Ampersand Advisory |
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Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: Malaysia’s First SME Pitch Event & Film Premiere gets 3.4 million views and grows Digital Loan Applications by 54% Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever ESports Month Agency: Ampersand Advisory |
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Malaysia Aviation Group (MAG) Brand: Malaysia Airlines Campaign: MAG Arena at MATTA Fair: Where Hospitality Meets Innovation |
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Maybank Brand: MAE App Campaign: MAE-ga KenDURIAN 2024 |
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MR.DIY Campaign: PANDAi Jaga Anda Agencies: M+C Saatchi Group Malaysia, Minerva Productions |
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MR.DIY Campaign: Turning a Complaint into a Campaign: MR.DIY’s Apology For Manja-ing Malaysians Agency: Wayang Pictures |
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Rev Runnr Brand: Hoka Campaign: Flylab makes 137% more shoes fly off the shelf Agency: Ampersand Advisory |
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Wipro Unza Malaysia Brand: Safi Shayla Campaign: Safi Shayla Sets Malaysian Record with Largest Pound Event Agencies: PHD Media (Malaysia), MBCS |
17. Excellence in Experiential Marketing
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Ajinomoto (Malaysia) Brand: AJI-NO-MOTO® Campaign: Smart Umami Wheels: How did we breakdown multi-generational myths about MSG for Gen-Z, who barely set foot in the kitchen? Agency: Expert Media Global |
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Campbell Soup Southeast Asia Brand: Kimball Campaign: Kimball Bazaar Battle: Real Food, Real Flavour, Real Crowd Agency: Yellow Paper Plane |
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Campbell Soup Southeast Asia Brand: Nyam Nyam Campaign: Keseronokan Berterusan in Motion: A Snack Story Reimagined Through Experience Agency: Yellow Paper Plane |
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Colgate Palmolive Brand: Softlan Campaign: Softlan Complete 5 in 1 Immersive Multi-sensorial LRT Experience Agencies: Wavemaker, Big Tree, Media Prima Omnia, Ogilvy Malaysia |
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Maxis Campaign: Maxis SMARTHome XP Agency: LFM Consultancy |
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Nissin Malaysia Brand: Nissin Campaign: Nissin Giant Cup Noodles: Sold Out. No Spend. All Earned. Agency: INK Marketing |
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The Curve Campaign: Slide the Curve Agency: GO Communications |
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UCSI Education (UCSI University) Campaign: DiscoverU: Experiential Journey |
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Viu Malaysia Campaign: Viu Original: Nafsu Agency: Fishermen Integrated |
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Wipro Unza Malaysia Brand: Safi Shayla Campaign: #Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment Agency: MBCS |
18. Excellence in Gamification
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Alliance Bank Malaysia Campaign: AEIOU: Gamifying Financial Literacy across 1461 schools Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever ESports Month Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Malaysia’s First Ever Senior Esports Team Agency: Ampersand Advisory |
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Honor of Kings Campaign: Honor of Kings: A Hero for All Malaysians Agency: MantaYaY |
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Honor of Kings Campaign: HOK Buka Puasa Agency: MantaYaY |
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Honor of Kings Campaign: Honor of Kings: Ride of Glory Agency: MantaYaY |
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Honor of Kings Campaign: Honor of Kings: 7GL Zero to Hero Journey Agency: MantaYaY |
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Mondelēz Malaysia Sales Brand: ChipsMore! Campaign: ChipsMore Pet Chunk: Turning Childhood in a Digital Pet Agencies: Wavemaker, Leo Burnett |
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PepsiCo Malaysia Brand: Tropicana Twister Campaign: Multiply the Goodness with Tropicana Twister Agency: THE SHOUT GROUP / FCB SHOUT |
19. Excellence in Influencer / KOLs Marketing
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Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: 6 Cancer Survivors turn Influencers to Drive Sales + 11,000 Screenings Agency: Ampersand Advisory (Asterisk Advisory) |
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Alliance Bank Malaysia Brand: Alliance Bank BizSmart® Business Conference (ABBBC) Campaign: Influence Meets Impact: Powerful Voices Winning the Hearts of SME Communities Agencies: ENSIM Consultancy, Ampersand Advisory |
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Beiersdorf (Malaysia) Brand: Eucerin Spotless Brightening Campaign: Eucerin Thiamidol ‘The Search Is Over’ Campaign Agency: Mindmade Creative Communications |
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Ecart Services Brand: Lazada Malaysia Campaign: Lazada 11.11 Lowyalty Era Agency: Person Edge |
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Etika Group of Companies Brand: Goodday Milk Campaign: Malaysia’s First Ever Senior Esports Team Agency: Ampersand Advisory |
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GBA Corporation Brand: Nongshim Campaign: The First Malaysian TikTok K-Drama, Salju Di Busan by NONGSHIM Malaysia Agency: KTALYST PR |
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Hong Kong Tourism Board Campaign: “Hide and SeeK Hong Kong” |
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Offspring Campaign: Malaysia’s First Science-Backed Diaper Campaign Agency: Mindmade Creative Communications |
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Watsons Malaysia Campaign: Watsons #HappyBeautifulYear Agency: Accenture Song |
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Wipro Unza Malaysia Brand: Safi Hijabista Campaign: Cracking the Secret Language: Ketibas, Ketibus, Ketitam Agency: MBCS |
20. Excellence in Integrated Marketing
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Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: A multichannel engagement approach targets SMEs, gains 3.4 million views and grows loan disbursements by 20%! Agency: Ampersand Advisory |
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Alliance Bank Malaysia Campaign: The Bank for Life: From Strategy to Lived Experiences |
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HSBC Bank Malaysia Campaign: Want it. Wave it. Win it. Agency: LOKi Digital |
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Maybank Campaign: Maybank Trade MY App – A Seamless New Era for Mobile Trading Agency: NP Digital Malaysia |
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Maybank Campaign: Maybank Beyond Borders Agency: One Two Jus |
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MR.DIY Campaign: PANDAi Jaga Anda Agencies: M+C Saatchi Group Malaysia, Minerva Productions |
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Offspring Campaign: Malaysia’s First Science-Backed Diaper Campaign Agency: Mindmade Creative Communications |
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RHB Banking Group Brand: RHB Bank Campaign: Be Worlds Ahead with RHB Premier Agency: THE SHOUT GROUP / FCB SHOUT |
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Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
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Wipro Unza Malaysia Brand: Aiken Campaign: Glow Like a Goddess: Aiken’s Radiant Take on Festive Beauty Agency: MBCS |
21. Excellence in Interactive Marketing / AR & VR
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Ecart Services Brand: Lazada Malaysia Campaign: Lazada 12.12 1-2 Jus Showdown Agency: Person Edge |
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Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Movie: Local superhero drives local coffee flavour growth Agency: Ampersand Advisory |
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IOI Malls Brand: IOI Mall Damansara Campaign: Rebranding Reimagined |
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Nissin Malaysia Brand: Nissin Campaign: Nissin Giant Cup Noodles: Sold Out. No Spend. All Earned. Agency: INK Marketing |
22. Excellence in Launch Marketing
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Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch gets 3.4 Million Views and helps grow Digital Loan Disbursements by 20% Agency: Ampersand Advisory |
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BONIA Campaign: BONIA 50th Anniversary + Ambassador Campaign |
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Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Pepsi Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region Agency: Ampersand Advisory |
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MR.DIY Campaign: PANDAi Jaga Anda Agencies: M+C Saatchi Group Malaysia, Minerva Productions |
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Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Live Mighty 40th Anniversary Campaign Agencies: Alexandre Bernard Advertising, Yellow Leads |
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Takaful Malaysia Brand: Kaotim Campaign: Kaotim Car and Kaotim Motor: Renew in Just a Few Clicks Agency: NP Digital Malaysia |
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Watsons Malaysia Campaign: Watsons Biggest Reward: Reigniting Loyalty Through Desire Agency: Accenture Song |
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Wipro Unza Malaysia Brand: Dashing Campaign: Dashing x Tottenham Hotspur — From London with Locker Room Cred Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup) |
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Wipro Unza Malaysia Brand: Safi Shayla Campaign: #Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment Agency: MBCS |
23. Excellence in Live-Streaming Marketing
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Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Honor of Kings Campaign: HOK CNY Agency: MantaYaY |
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Permodalan Nasional (PNB) Brand: Amanah Saham Nasional (ASNB) Campaign: ASNB Labour Day TikTok LIVE Agency: Fishermen Integrated |
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QSR Stores Brand: KFC Malaysia Campaign: KFC Raya Meowriah: Making Raya Purr-fectly Inclusive Agency: Naga DDB Tribal |
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Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
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UMW Toyota Motor Brand: Toyota Gazoo Racing Campaign: Toyota Gazoo Racing Season 7: Malaysia’s First All-Digital Motorsports Spectacle Agency: Seed Integrated |
24. Excellence in Location-Based Marketing
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Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Location-Based Advocacy: Engaging Malaysian Women with Stop That Dot for Breast Cancer Awareness Agency: Ampersand Advisory (Asterisk Advisory) |
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Alliance Bank Malaysia Campaign: Heritage in Motion: Local, local, local Agencies: Ampersand Advisory, Mister Yeow Creative, Hamburger Asia |
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Ecart Services Brand: Lazada Malaysia Campaign: Lazada Legit Mantul Heist – Lowest Price Guarantee Agency: Person Edge |
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Etika Group of Companies Brand: Goodday Milk Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever ESports Month Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
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MunchWorld Marketing Brand: Oat Krunch Campaign: Goodness O’Clock Campaign Agency: Mindmade Creative Communications |
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PETRONAS Dagangan Campaign: Mesra Bonanza PETRONAS 50 Years (2024) Agency: ADA Global |
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PETRONAS Dagangan Campaign: Mesra Rewards Brand Sustenance (2024) Agency: ADA Global |
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The University of Nottingham Malaysia Campaign: University of Nottingham Targeting Smart Students with Smarter Ads Agency: IPG Mediabrands |
25. Excellence in Loyalty Marketing
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Guardian Campaign: Own Your Beautiful Agency: THE SHOUT GROUP / FCB SHOUT |
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PETRONAS Dagangan Campaign: Mesra Rewards x Setel (2025) Agency: ADA Global |
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PETRONAS Dagangan Campaign: Mesra Bonanza PETRONAS 50 Years (2024) Agency: ADA Global |
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Resorts World Genting Campaign: Genting Rewards Card: Loyalty Isn’t Just Rewarded, It’s Celebrated! |
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Rev Runnr Brand: Hoka Campaign: Fly Human Fly Agency: Ampersand Advisory |
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Shell Campaign: PowerUp Agency: GrowthOps Asia, Edelman, Invictus Blue |
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Telekom Malaysia Brand: Unifi Mobile Campaign: Unifi Premium Sampul Duit Raya (Yunni Kampung Sampul Pop-Up) |
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Watsons Malaysia Campaign: Watsons Biggest Reward: Reigniting Loyalty Through Desire Agency: Accenture Song |
26. Excellence in Marketing Innovation
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Etika Group of Companies Brand: Goodday Campaign: Where Drama Meets Dinner: Dapur Goodday Ramadan Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Malaysia’s First Ever Senior Esports Team Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Movie: Local superhero drives local coffee flavour growth Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
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IOI Malls Brand: IOI Mall Damansara Campaign: Rebranding Reimagined |
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Maxis Broadband Campaign: Revolutionising Search Acquisition with AI Max for Maxis Agency: NP Digital Malaysia |
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Maybank Brand: MAE Campaign: Raya Lebih Ekstra Agency: One Two Jus |
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MR.DIY Campaign: PANDAi Jaga Anda Agencies: M+C Saatchi Group Malaysia, Minerva Productions |
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Seni Jaya Campaign: “The Symbol” @ Jalan Maarof, Bangsar, KL. |
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The Curve Campaign: Slide the Curve Agency: GO Communications |
27. Excellence in Marketing to a Specific Audience
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Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Breast Cancer Survivors Engage Malaysian Women to Drive 11,000 Screenings Agency: Ampersand Advisory (Asterisk Advisory) |
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Campbell Soup Southeast Asia Brand: Prego Campaign: Snack for the Chaos: Marketing Pasta to the Most Meme-Ready Generation Agency: Yellow Paper Plane |
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CIMB Malaysia Campaign: Beyond the Boarding Pass: How Mastercard Redefined CIMB Travel Credit Card Marketing for the Everyday Explorer Agencies: Mastercard Services, Mediatropy |
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Medispec (Malaysia) Brand: Vitamode® Campaign: Conquer Fragility, Reclaim Your Mobility (Mobility Campaign) |
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Mondelēz Malaysia Sales Brand: Cadbury Dairy Milk Campaign: Cadbury Dairy Milk – Kuih Raya Dari Hati: Baked by the Community, Shared with the Nation Agency: Wavemaker |
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Offspring Campaign: Malaysia’s First Science-Backed Diaper Campaign Agency: Mindmade Creative Communications |
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RHB Banking Group Brand: RHB Bank Campaign: Be Worlds Ahead with RHB Premier Agency: THE SHOUT GROUP / FCB SHOUT |
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Telekom Malaysia Brand: Unifi Business Campaign: Ambassadors of Failure Agency: VML Malaysia |
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Wipro Unza Malaysia Brand: Dashing Campaign: Dashing x Football Fandom — From Fragrance to Performance Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup) |
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Wipro Unza Malaysia Brand: Safi Campaign: From Skincare to Self-Belief: SAFI’s Scholarship Sparked a Raya Revolution Agency: MBCS |
28. Excellence in Marketing Transformation
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Alliance Bank Malaysia Campaign: “From Share of Mind to Share of Wallet: How Alliance Bank’s Purpose-Driven Brand Strategy Transformed Marketing and Delivered Business Value” |
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Allianz Malaysia Campaign: Allianz Travel Tales Agencies: MediaCliQ Group, Macam Yes Studios |
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Guardian Campaign: Own Your Beautiful Agency: THE SHOUT GROUP / FCB SHOUT |
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Permodalan Nasional (PNB) Brand: Amanah Saham Nasional (ASNB) Campaign: ASNB Rebrand Agency: Fishermen Integrated |
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PETRONAS Dagangan Campaign: Mesra Rewards x Setel (2025) Agency: ADA Global |
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PETRONAS Dagangan Campaign: Mesra Bonanza PETRONAS 50 Years (2024) Agency: ADA Global |
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Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: Live Mighty 40th Anniversary Campaign Agencies: Alexandre Bernard Advertising, Yellow Leads |
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Viu Malaysia Campaign: Viu Malaysia: Marketing Transformation 2024/2025 |
29. Excellence in Media Strategy
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Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Movie: Local superhero drives local coffee flavour growth Agency: Ampersand Advisory |
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Hong Kong Tourism Board Campaign: “Hide and SeeK Hong Kong” |
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Jacobs Douwe Egberts Brand: Super Coffee Campaign: When Super Coffee Made Radio Climbed a Mountain Agency: Invictus Blue Group |
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Julie’s Biscuits Campaign: Selamat Lari Raya |
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Malaysia Aviation Group (MAG) Brand: Malaysia Airlines Campaign: A Strategic Media Blueprint That Transformed MATTA Fair into Malaysia Airlines’ Own Travel Fair Agency: Trapper Media Services |
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Maybank Campaign: Maybank Beyond Borders Agencies: One Two Jus, NP Digital Malaysia |
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Maybank Campaign: Maybank Challenge Cup 2025: Manchester United vs ASEAN All-Stars Agencies: ProEvents Group, Shekhinah PR |
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Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. Agency: Ampersand Advisory |
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redONE Mobile Brand: redONE Postpaid 5G devicePRO Campaign: redONE Mobile: Movie Magic – A Tie Up for The Win Agency: WPP Media (Mindshare) |
30. Excellence in Mobile Marketing
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Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Mobile Marketing for a Cause: Stop That Dot Drives Awareness and Screenings Among Malaysian Women Agency: Ampersand Advisory (Asterisk Advisory) |
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Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch targets SMEs on mobile, gains 3.4 million views for content and grows loan disbursements by 20%! Agency: Ampersand Advisory |
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Allianz Malaysia Campaign: Allianz Travel Tales Agencies: MediaCliQ Group, Macam Yes Studios |
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Etika Group of Companies Brand: Goodday Milk Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever ESports Month Agency: Ampersand Advisory |
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Grab Campaign: How We Turned a TikTok Drama into a Mobile Phenomenon Agency: MantaYaY |
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Maybank Campaign: Maybank Trade MY App – A Seamless New Era for Mobile Trading Agency: NP Digital Malaysia |
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PepsiCo Malaysia Brand: Tropicana Twister Campaign: Multiply the Goodness with Tropicana Twister Agency: THE SHOUT GROUP / FCB SHOUT |
31. Excellence in Multilingual Marketing
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Alliance Bank Malaysia Campaign: From Posts to Participation: How Alliance Bank Heritage Run used social media to Boost Cultural Appreciation and Brand Love Agency: Ampersand Advisory |
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Bank Negara Malaysia (BNM) Campaign: How to Make Murukku Anti-Scam Flavour Agency: M+C Saatchi Group Malaysia |
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Etika Group of Companies Brand: Pepsi Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region Agency: Ampersand Advisory |
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KWC Fashion Wholesale Campaign: Bilingual Fashion Storytelling Agency: Fishermen Analytics |
| Labuan IBFC, KAT Solutions Campaign: CodeSwitch: Creating Local Brand Experience for Everyone Agency: Laurea People’s Signature |
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UCSI Education (UCSI University) Campaign: Voices of Many: UCSI’s Multilingual Content Evolution |
32. Excellence in Omnichannel
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Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: A multichannel engagement approach targets SMEs, gains 3.4 million views and grows loan disbursements by 20%! Agency: Ampersand Advisory |
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BMW Malaysia Campaign: Electrify Your Everyday Soul Agency: Accenture Song |
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Medispec (Malaysia) Brand: Vitamode® Campaign: Conquer Fragility, Reclaim Your Mobility (Mobility Campaign) |
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Mondelēz Malaysia Sales Brand: Cadbury Dairy Milk Campaign: Cadbury Oreo, Crsipit & Bubbly: A Repertoire Reboot Delivered Through Omni-Channel Precision Agencies: Wavemaker, Ogilvy |
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MR.DIY Campaign: PANDAi Jaga Anda Agencies: M+C Saatchi Group Malaysia, Minerva Productions |
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RHB Banking Group Brand: RHB Bank Campaign: Redefining Payment Convenience: Placing the convenience of RHB cards into every hand Agency: THE SHOUT GROUP / FCB SHOUT |
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Shell Campaign: Shell PowerUp. Everywhere That Matters. Agencies: Invictus Blue Group, GrowthOps |
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Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
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Wipro Unza Malaysia Brand: Carrie Junior Campaign: Transforming Every Touchpoint into a “Ele-vating” Shower Experience : Carrie Junior’s Magical Playground Wins! Agency: PHD Media (Malaysia) |
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Wipro Unza Malaysia Brand: Safi Shayla Campaign: #Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment Agency: MBCS |
33. Excellence in Out-of-Home Advertising
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Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Stop That Dot is Everywhere: Breast Cancer Survivors campaign takes over outdoor Agency: Ampersand Advisory (Asterisk Advisory) |
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Alliance Bank Malaysia Campaign: The Bank For Life: In Sight & In Mind Agencies: Serious Media, Invictus Blue |
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Colgate Palmolive Brand: Softlan Campaign: Softlan Complete 5 in 1 Immersive Experience at LRT Agencies: Wavemaker, Big Tree, Media Prima Omnia, Ogilvy Malaysia |
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Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
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Maybank Campaign: Maybank Challenge Cup 2025: Manchester United vs ASEAN All-Stars Agencies: ProEvents Group, Shekhinah PR |
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Maybank Campaign: Scan & Pay with MAE – Cross Border DuitNow QR Agencies: One Two Jus, NP Digital Malaysia |
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Netflix Campaign: There’s No Stopping the Game: Netflix’s Squid Game Returns to Malaysia for Season 2 Agency: Trapper Media Services |
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Seni Jaya Campaign: “The Symbol” @ Jalan Maarof, Bangsar, KL. |
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Seni Jaya Campaign: TRX Samsung Galaxy Station Naming Rights |
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Wipro Unza Malaysia Brand: Safi Shayla Campaign: #Sembur, Play, Slay: Designed for Their Pace, Fit For Every Moment Agency: MBCS |
34. Excellence in Performance Marketing
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Alliance Bank Malaysia Brand: Alliance Bank Digital SME Loan Campaign: Signal-Led, Outcome-Driven: How Alliance Rewired SME Performance Agency: Invictus Blue Group |
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Alliance Bank Malaysia Brand: Personal Loan Campaign: Turning Data into Demand Agency: REISE Digital |
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Etika Group of Companies Brand: Goodday Milk Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever ESports Month Agency: Ampersand Advisory |
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Maybank Campaign: Mencari MAE-llionaire Agency: NP Digital Malaysia |
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redONE Mobile Brand: redONE Postpaid 5G devicePRO Campaign: redONE Mobile: Movie Magic – Driving Quantifiable Results Agency: WPP Media (Mindshare) |
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RHB Banking Group Brand: RHB Bank Campaign: Redefining Payment Convenience: Placing the convenience of RHB cards into every hand Agency: THE SHOUT GROUP / FCB SHOUT |
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Takaful Malaysia Brand: Kaotim Campaign: Kaotim Car and Kaotim Motor: Renew in Just a Few Clicks Agency: NP Digital Malaysia |
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Telekom Malaysia Brand: Unifi Campaign: Unifi Device Fiesta Agency: GrowthOps Asia |
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Telekom Malaysia Brand: Unifi Mobile Campaign: Freedom Seringgit Agency: GrowthOps Asia Creative, GrowthOps Asia Media |
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The Makeover Guys Campaign: WOW Without the HOW: Repositioning Renovation with Precision Search Agency: DOTACE |
35. Excellence in Personalisation Marketing
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Areca Capital Campaign: Seeds of Prosperity: Nurturing Financial Legacies Agency: Pulse AMC |
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Etika Group of Companies Brand: Pepsi Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region Agency: Ampersand Advisory |
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IHH Healthcare Campaign: Recipes for Her: Gleneagles Women’s Digest Agency: Naga DDB Tribal |
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PETRONAS Dagangan Campaign: Mesra Bonanza PETRONAS 50 Years (2024) Agency: ADA Global |
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PETRONAS Dagangan Campaign: Mesrakan Perjalananmu (2025) Agency: ADA Global |
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UMW Toyota Motor Brand: Toyota Vios Campaign: Driving Personalisation: Toyota’s Vios Campaign Agency: Seed Integrated |
36. Excellence in Programmatic Marketing
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Alliance Bank Malaysia Brand: Alliance Current & Savings Account Campaign: Turning Digital Signals into Real-World Outcomes Agency: Vertex Blue |
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Alliance Bank Malaysia Campaign: Alliance Bank BizSmart® Challenge: The Ultimate Elevator Pitch – Smart Money, Smarter Media: How Programmatic Precision Drove 5.4X Media ROAS Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever ESports Month Agency: Ampersand Advisory |
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Maybank Campaign: Maybank Trade MY App – A Seamless New Era for Mobile Trading Agency: NP Digital Malaysia |
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Prudential BSN Takaful Campaign: Automate, Optimise, Insure: The Precision Engine Fueling PruBSN’s EPF Takaful Agency: Yellow Paper Plane |
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Telekom Malaysia Brand: Unifi Home Campaign: BOLD Network Agency: GrowthOps Asia |
37. Excellence in Public Sector / Non-Profit Marketing
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Alliance Bank Malaysia Campaign: AEIOU Empowers Future Financial Heroes Agency: Ampersand Advisory |
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Bank Negara Malaysia (BNM) Campaign: Jangan Scam Hatiku Agency: M+C Saatchi Group Malaysia |
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Bank Negara Malaysia (BNM) Campaign: Consolidated Festive (CNY Hari Raya Deepavali) Agency: M+C Saatchi Group Malaysia |
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Etika Group of Companies Brand: ATLAS Vending Campaign: Atlas Ecopod: World’s Slimmest Reverse Vending Machine with Compaction System Agency: Ampersand Advisory |
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Etika Group of Companies Brand: ATLAS Vending Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support Agency: Ampersand Advisory |
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Panasonic Malaysia Campaign: Kempen Rakan Bersih Ceria Agency: Mantra Communication |
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PepsiCo Malaysia Brand: Tropicana Twister Campaign: Multiply the Goodness with Tropicana Twister Agency: THE SHOUT GROUP / FCB SHOUT |
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RHB Banking Group Brand: RHB Bank Campaign: Belonging: Turning Old Clothes Into New Hope Agency: THE SHOUT GROUP / FCB SHOUT |
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Suria KLCC Campaign: Suria KLCC CSR Campaign: #BeKindOnline |
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Wipro Unza Malaysia Brand: Dashing Campaign: Dashing – A Force for Good Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup) |
38. Excellence in Relationship Marketing
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Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Building Relationships: Homesoy’s Stop That Dot Campaign Empowers Women Through Community Engagement Agency: Ampersand Advisory (Asterisk Advisory) |
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Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch Strengthens B2B Relationships with SMEs, drives 3.4 million views and helps Increase Loan disbursements by 54% Agency: Ampersand Advisory |
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Caring Pharmacy Campaign: Mom & Cutie. Big or Small, We Care for All |
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Elitetrax Marketing Brand: Harvey Norman Campaign: Not Your Parents Feed Agency: Fishermen Analytics |
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Rev Runnr Brand: Hoka Campaign: Fly Human Fly Agency: Ampersand Advisory |
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Shell Campaign: PowerUp Agencies: GrowthOps Asia, Edelman, Invictus Blue |
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Watsons Malaysia Campaign: Watsons Biggest Reward: Reigniting Loyalty Through Desire Agency: Accenture Song |
39. Excellence in Retail / Shopper Marketing
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Etika Group of Companies Brand: Goodday Campaign: Where Drama Meets Dinner: Dapur Goodday Ramadan Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Pepsi Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region Agency: Ampersand Advisory |
| Gentle Supreme Malaysia Brand: Daia Campaign: Daia 3-in-1 Softergent Lavender answered the challenge of reasserting relevance, attracting younger shoppers, and retaining heritage with a premium all-in-one solution, amplified via retailtainment, nationwide activations, media, and influencer Neelofa to drive trial and purchase Agency: At Event Quest |
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Malaysia Airports Holdings (MAHB) Campaign: Licence to Win Agency: TEAM LEWIS |
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Nestlé (Malaysia) Brand: Maggi Campaign: Maggi Singing Pot: A Moment That Moved Products and People Agency: INK Marketing |
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Nissin Malaysia Brand: Nissin Campaign: Nissin Giant Cup Noodles: Sold Out. No Spend. All Earned. Agency: INK Marketing |
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Woodpeckers Group Brand: ChaTraMue Campaign: ChaTraMue x Quby |
40. Excellence in Search Engine Marketing Strategies
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Alliance Bank Malaysia Brand: Alliance SavePlus Account Campaign: Winning Search, Without Outspending Agency: REISE Digital |
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Alliance Bank Malaysia Campaign: Search-Led Growth: The SEO Revamp That Drove a 43% Increase in Potential Customer Leads Agencies: Cleverus, REISE Digital |
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Allianz Malaysia Campaign: Allianz Travel Tales Agencies: MediaCliQ Group, Macam Yes Studios |
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Hyperack Campaign: Google Search Ads & Search Engine Optimization (SEO) Agency: Macgad Technology |
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KWC Fashion Wholesale Campaign: Predictive Trends Driving Content for SEO and AI Overview Agency: Fishermen Analytics |
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Malaysia Aviation Group (MAG) Brand: Malaysia Airlines Campaign: Ascending Horizons: Igniting MATTA Performance with Strategic Search |
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Maxis Broadband Campaign: Full-Funnel Search Strategy: Integrated SEO + SEM to Dominate SERPs during iPhone 16 launch Agency: NP Digital Malaysia |
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Pos Malaysia Campaign: POS Malaysia | Reclaiming Digital Leadership Through AI-Powered SEO & SEM Transformation Agency: NP Digital |
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Telekom Malaysia Brand: Unifi Campaign: Unifi SEO Agency: GrowthOps Asia |
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Telekom Malaysia Brand: Unifi Business Campaign: Unifi Business Agency: GrowthOps Asia |
41. Excellence in Social Media Marketing
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Elitetrax Marketing Brand: Harvey Norman Campaign: Not Your Parents Feed Agency: Fishermen Analytics |
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Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
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Express Rail Link (ERL) Brand: KLIA Ekspres Campaign: The Express Campaign Agency: BLWN |
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Golden Screen Cinemas Campaign: GSC’s 1M TikTok Triumph |
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IOI Malls Brand: IOI City Mall Campaign: The Malaysian Social Experiment |
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Julie’s Biscuits Campaign: Close the Generation Gap with Julie’s Crackers |
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MR.DIY Campaign: A DIY CNY |
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Nando’s Malaysia Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You. Agency: Ampersand Advisory |
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Petroliam Nasional (PETRONAS) Campaign: From Fuel Pumps to For You Pages: How PETRONAS Won TikTok and Malaysia’s Gen Z Agency: Fishermen Integrated |
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QSR Stores Brand: KFC Malaysia Campaign: KFC Raya Meowriah: Making Raya Purr-fectly Inclusive Agency: Naga DDB Tribal |
42. Excellence in Sponsorship Activation
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Alliance Bank Malaysia Campaign: 5 partnership-led campaigns drive 35% increase in brand trial for Alliance Bank Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Movie: Local superhero drives local coffee flavour growth Agency: Ampersand Advisory |
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Malaysia Aviation Group (MAG) Brand: Malaysia Airlines Campaign: Malaysia Airlines x Manchester United – Journey to Old Trafford & Legends at MATTA |
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Pos Malaysia Campaign: Festive Drama Sponsorship Turned the Spotlight on Pos Malaysia as One-Stop Service Hub Agency: Astro Media Solutions |
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redONE Mobile Brand: redONE Postpaid 5G devicePRO Campaign: redONE Mobile: Movie Magic – The Ultimate Tie-Up Agency: WPP Media (Mindshare) |
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Viu Malaysia Brand: Efferty Campaign: Viu Mini Series: Andartu Kosmopolitan Agency: Enrichment Media Lab |
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Viu Malaysia Brand: Garnier Campaign: Viu Mini Series: Tiada Seperti Leyla Agency: Publicis Media |
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Watsons Malaysia Campaign: Watsons Futureland: Walking Into the Hearts of Gen Z Malays Agency: Accenture Song |
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Wipro Unza Malaysia Brand: Dashing Campaign: Dashing x Tottenham Hotspur — From London with Locker Room Cred Agencies: PHD Media (Malaysia), Mutiara Harrison (part of McCann Worldgroup) |
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Wipro Unza Malaysia Brands: Safi Naturals, Safi Hijabista Campaign: Safi x Viu groundbreaking Partnership for Short Drama Experience Agencies: PHD Media (Malaysia), MBCS |
43. Excellence in TV / Video Advertising
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Ace Canning Corporation Brand: HOMESOY 3.0 Campaign: Stop That Dot: 6 Survivor Stories Empower Women to Fight Breast Cancer Agency: Ampersand Advisory (Asterisk Advisory) |
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Alliance Bank Malaysia Campaign: The Bank for Life: A Transformative Video Strategy That Redefined Brand Identity Through Emotion and Precision Agencies: Serious Media, Invictus Blue |
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Campbell Soup Southeast Asia Brand: Kimball Campaign: Kimball Makan Viral: The Recipe Series That Stirred Hearts and Saucepans Agency: Yellow Paper Plane |
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Etika Group of Companies Brand: Calpis Soda Campaign: FOMO & Fizz create Malaysia’s #1 TV show in just 3 weeks, driving record sales Agency: Ampersand Advisory |
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Etika Group of Companies Brand: Goodday Milk Campaign: Malaysia’s First Ever Senior Esports Team Agency: Ampersand Advisory |
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MR.DIY Campaign: Igniting National Pride In The Loudest, Proudest And Most Local Way: Bersama Satu Suara Agencies: FCB SHOUT, Attitude Ideology |
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MR.DIY Campaign: A DIY CNY |
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Petroliam Nasional (PETRONAS) Campaign: PETRONAS Raya 2025 – Anak Siapa Ni? Agency: Accenture Song |
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RHB Banking Group Brand: RHB Bank Campaign: Belonging: Turning Old Clothes Into New Hope Agency: THE SHOUT GROUP / FCB SHOUT |
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RHB Banking Group Brand: RHB Bank Campaign: Wealth: A True Story That Rewrote The Rules Of Measuring One’s Legacy Agency: THE SHOUT GROUP / FCB SHOUT |
44. Excellence in Urban Guerrilla Marketing
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Alliance Bank Malaysia Campaign: Banking on Surprises at the Movies! |
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Campbell Soup Southeast Asia Brand: Nyam Nyam Campaign: Keseronokan in the Streets: How Uncle Nyam Nyam Hijacked Urban Fun Agency: Yellow Paper Plane |
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Ecart Services Brand: Lazada Malaysia Campaign: Lazada 11.11 Lowyalty Era Agency: Person Edge |
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Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
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Malaysia Aviation Group (MAG) Brand: Firefly Campaign: Firefly Welcomed Other Airlines to Its Home Airport with Bold Guerrilla Stunts Agency: Trapper Media Services |
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MR.DIY Campaign: PANDAi Jaga Anda Agencies: M+C Saatchi Group Malaysia, Minerva Productions |
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Nissin Malaysia Brand: Nissin Campaign: Nissin Giant Cup Noodles: Sold Out. No Spend. All Earned. Agency: INK Marketing |
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Telekom Malaysia Brand: Unifi Mobile Campaign: Freedom Seringgit Agencies: GrowthOps Asia Creative, GrowthOps Media |
45. Excellence in Viral Marketing
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Etika Group of Companies Brand: Wonda Coffee Campaign: The Real M Nasir Agency: Ampersand Advisory |
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Grab Campaign: How We Turned a TikTok Drama into a Mobile Phenomenon Agency: MantaYaY |
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Hong Kong Tourism Board Campaign: Chinese New Year Music Video with the Kuans |
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IOI Malls Brand: IOI City Mall Campaign: The Malaysian Social Experiment |
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Maybank Brand: MAE App Campaign: MAE-ga KenDURIAN 2024 |
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MR.DIY Campaign: A DIY CNY |
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Nissin Malaysia Brand: Nissin Campaign: Nissin Giant Cup Noodles: Sold Out. No Spend. All Earned. Agency: INK Marketing |
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SIRIM QAS International Campaign: Sampul Raya SIRIM QAS 2025: ‘Koyak, Tanam, Siram’ |
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Viu Malaysia Brand: Bidaah Campaign: Viu Malaysia: Bidaah |
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Wipro Unza Malaysia Brand: Safi Hijabista Campaign: Cracking the Secret Language: Ketibas, Ketibus, Ketitam Agency: MBCS |
46. Marketing Leader of the Year
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Amanah Saham Nasional (ASNB) Individual: Natasha Aziz |
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BONIA Individual: Linda Chen |
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Ecart Services Individual: Marcus Chew |
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Informa Markets Malaysia Individual: Joanne Chin |
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Sharp Electronics Malaysia Individual: Jayson Ong |
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SIRIM QAS International Individual: Sarasufia Hamdan |
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UCSI Education (UCSI University) Individual: Sheikh Fahmy Sheikh Mohamed |
47. Marketing Team of the Year
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Alliance Bank Malaysia |
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Amanah Saham Nasional (ASNB) |
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Guardian |
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Julie’s Biscuits |
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MR.DIY |
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Sharp Electronics Malaysia |
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RHB Banking Group |
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Telekom Malaysia |
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UCSI Education (UCSI University) |
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Viu Malaysia |