2024 Winners

Marketer of the Year
Etika
1. Excellence in Advertising
Gold
RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness
Agency: The Shout Group
Silver
Etika
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride
Agency: Ampersand Advisory
Bronze
MR.DIY
Campaign: Big & Small, MR D.I.Y Has It All
Agency: The Shout Group
2. Excellence in AI-Powered Storytelling
Gold
Etika
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
Agency: Ampersand Advisory
Silver
RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal
Agencies: The Shout Group, Star Media Group

Bronze
Eu Yan Sang Malaysia
Brand: Eu Yan Sang 
Campaign: Heritage Meets Innovation: An AI-Driven CNY
Agency: Tigerwolves Marketing

3. Excellence in Anniversary Marketing
Gold
Etika
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride
Agency: Ampersand Advisory
Silver
CUCKOO International (MAL)
Brand: CUCKOO Malaysia
Campaign: CUCKOO 9th Anniversary Campaign
Agency: Naga DDB Tribal

Bronze
Munchy’s
Brand: Oat Krunch
Campaign: Oat Krunch Healthy Nation
Agency: MindMade Creative Communications

4. Excellence in B2B Marketing
Gold
NS BlueScope Malaysia
Brand: Colorbond® Steel
Campaign: A Chef, A Silent Protector & The Masterpiece
Agency: theLABEL Ads
Silver
Hartalega
Campaign: The art of selling gloves
Agency: Accenture Song

Bronze
RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal
Agencies: The Shout Group, Star Media Group

5. Excellence in Brand Awareness
Gold
RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness
Agency: The Shout Group
Silver
Etika
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride
Agency: Ampersand Advisory

Bronze
Astro Malaysia Holdings
Brand: Astro
Campaign: Masa Bersama Merapatkan Kita
Agency: Naga DDB Tribal

6. Excellence in Brand Strategy
Gold
Jobstreet by SEEK
Campaign: Better Matches
Agency: Naga DDB Tribal
Silver
MR.DIY
Campaign: Big & Small, MR D.I.Y Has It All
Agency: The Shout Group
Bronze
Spritzer
Campaign: Add Spritzer Sparkling, Raya Gets More Happening
Agency: The Shout Group
7. Excellence in Communications / Public Relations
Gold
RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness
Agency: The Shout Group
Silver
CelcomDigi
Brand: CelcomDigi Brand
Campaign: The Power of the Unthinkable: The CelcomDigi Story
Agencies: Naga DDB Tribal, M&C Saatchi, OMD, Kingdom Digital

Bronze
Yayasan Chow Kit
Campaign: Advocating For Online Child Protection Through Policy Change
Agency: Ampersand Advisory

8. Excellence in Consumer Insights / Market Research
Gold
Telekom Malaysia
Brand: Unifi
Campaign: Macam-Macam Gaya Hidup, Sama-Sama Keluarga
Agency: GrowthOps Asia
Silver
Enrich by Malaysia Airlines

Campaign: STRAIGHT TO THE TOP: Fast-tracking members with the power of data
Agency: Magna Digital

Bronze
Vinda Malaysia
Brand: TENA
Campaign: From Market Leader to Thought Leader: TENA Champions Active Ageing Through Groundbreaking Research Report
Agency: Ampersand Advisory

9. Excellence in Content Marketing
Gold
Telekom Malaysia
Brand: Unifi
Campaign: Macam-Macam Gaya Hidup, Sama-Sama Keluarga
Agency: GrowthOps Asia
Silver
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love
Agency: Imagic Esolutions

Bronze
IOI City Mall
Brand: IOI Malls
Campaign: Social Experiments at IOI Malls

10. Excellence in CSR / Cause Marketing
Gold
Etika
Brand: Goodday Charge
Campaign: Charge Up Athletes of Today
Agencies: Fishermen Integrated, Ampersand Advisory, Orange Esports, Graph Studio
Silver
The Association of Banks in Malaysia (ABM)
Campaign: Jangan Kena Scam
Agency: M&C Saatchi

Bronze
MR.DIY
Campaign: CNY 2024 – Wo Ai Ni Campaign
Agencies: Fishermen Integrated, Imagineer Film

11. Excellence in Customer Engagement
Gold
Enrich by Malaysia Airlines
Campaign: THE LOVE LANGUAGE OF LOYALTY: Winning the hearts of Enrich members
Agency: Magna Digital
Silver
Etika
Brand: Wonda Coffee
Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong
Agency:  Ampersand Advisory

Bronze
MR.DIY
Campaign: CNY 2024 – Wo Ai Ni Campaign
Agencies: Fishermen Integrated, Imagineer Film

12. Excellence in Data-Driven Marketing
Gold
CelcomDigi
Campaign: CelcomDigi Fibre Reimagine Home with Data Driven solutions
Agency: OMD Malaysia
Silver
Enrich by Malaysia Airlines
Campaign: STRAIGHT TO THE TOP: Fast-tracking members with the power of data
Agency: Magna Digital

Bronze
Wipro Unza Malaysia
Brand: Romano Premio
Campaign: Unveiling Romano Premio: Harnessing Audience Mining for Success
Agencies: PHD Media (Malaysia), Mutiara Harrison

13. Excellence in Digital Marketing
Gold
Watsons Malaysia
Campaign: Watsons Empowering Malaysians to Shop Online With More Value
Agency: Accenture Song
Silver
Shiseido Malaysia
Campaign: ASR Perfect Power Trio Drives Super Customer Acquisition
Agency: Ampersand Advisory

Bronze
Mead Johnson Nutrition
Brand: Sustagen
Campaign: Sustagen on TikTok
Agency: Publicis Groupe

14. Excellence in eCommerce Marketing
Gold
Watsons Malaysia
Campaign: Watsons Empowering Malaysians to Shop Online With More Value
Agency: Accenture Song
Silver
Wipro Unza Malaysia
Brand: Aiken
Campaign: Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration
Agencies: Media Brands Content Studio (MBCS), PHD Malaysia
Bronze
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love
Agency: Imagic Esolutions
15. Excellence in Event Marketing
Gold
Sime Darby Motors
Brand: BYD Malaysia
Campaign: BYD SEAL Launch: Innovation Meets Acceleration
Agency: Trad3mark Integration
Silver
ZUS Coffee
Campaign: ZUS Coffee: Buatan Malaysia
Agencies: Fishermen Integrated, Imagineer Film

Bronze
MR.DIY
Campaign: Bounce & Bingo:

16. Excellence in Experiential Marketing
Gold
Wipro Unza Malaysia
Brand: Carrie Junior
Campaign: Carrie Junior’s Immersive Play: Ele’s Interactive Learning Adventure in Roblox
Agency: PHD Media (Malaysia)
Silver
Jobstreet by SEEK
Campaign: Better Matches
Agency: Naga DDB Tribal

Bronze
Etika
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride
Agency: Ampersand Advisory

Bronze
Sharp Electronics Malaysia
Campaign: Soar Beyond The Expected
Agency: Alexandre Bernard Advertising
17. Excellence in Gaming
Gold
Wipro Unza Malaysia
Brand: Carrie Junior
Campaign: Carrie Junior’s Gaming Revolution: Ele’s Roblox Game Adventure
Agency: PHD Media (Malaysia)
Silver
Etika
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records
Agencies: Ampersand Advisory, Geek Events

Bronze
Samsung Asia
Campaign: Samsung Odyssey Cup – Southeast Asia Influencer Invitational
Agency: The Gaming Company (TGC Marketing)

18. Excellence in Influencer / KOLs Marketing
Gold
Hong Kong Tourism Board
Campaign: Hello Hong Kong
Silver
Etika
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
Agency: Ampersand Advisory
Bronze
Swarovski Malaysia Trading
Brand: Swarovski
Campaign: Swarovski Hari Raya Campaign 2024
Agency: ByColin
19. Excellence in Integrated Marketing
Gold
MR.DIY
Campaign: CNY 2024 – Wo Ai Ni Campaign
Agencies: Fishermen Integrated, Imagineer Film
Silver
MR.DIY
Campaign: Raya Sama-Sama

Bronze
Etika
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign
Agency: Ampersand Advisory

20. Excellence in Interactive Marketing / AR & VR
Gold
Etika
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records
Agencies: Ampersand Advisory, Geek Events
Silver
Samsung Malaysia
Campaign: Samsung Gets its Game Face On with Galaxy Watch6 Interactive & Engaging ‘Customize Your Style’ Campaign
Agencies: Starcom Malaysia, Digital Turbine

Bronze
Hartalega
Campaign: The art of selling gloves
Agency:  Accenture Song

21. Excellence in Launch Marketing
Gold
Malaysia Airlines
Campaign: Launch of Global Partnership Between Malaysia Airlines and Manchester United
Silver
Astro Malaysia Holdings
Brand: Astro
Campaign: Masa Bersama Merapatkan Kita
Agency: Naga DDB Tribal
Bronze
CelcomDigi
Brand: CelcomDigi Brand
Campaign: The Power of the Unthinkable: The CelcomDigi Story
Agencies: Naga DDB Tribal, M&C Saatchi, OMD, Kingdom Digital
22. Excellence in Location-Based Marketing
Gold
RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal
Agencies: The Shout Group, Star Media Group
Silver
Unicharm Corporation
Brand: MamyPoko
Campaign: MamyPoko Dengue Alert System
Agency: Hearts & Science Malaysia

Bronze
Lendlease Malaysia
Brand: The Exchange TRX
Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls with Geographical targeting
Agency: Ampersand Advisory

23. Excellence in Loyalty Marketing
Gold
Watsons Malaysia
Campaign: Leveraging Watson’s CRM Data for Enhanced Customer Insights and Engagement
Agency: Accenture Song
Silver
Enrich by Malaysia Airlines
Campaign: THE LOVE LANGUAGE OF LOYALTY: Winning the hearts of Enrich members
Agency: Magna Digital

Bronze
Shiseido Malaysia
Campaign: Shiseido Shines Bright: 5 Stage Funnel Drives 80% Increase In ROI For Sunscreen
Agency: Ampersand Advisory

24. Excellence in Marketing Innovation
Gold
Etika
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
Agency: Ampersand Advisory
Silver
Etika
Brand: Calpis
Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch!
Agency: Ampersand Advisory

Bronze
CelcomDigi
Campaign: CelcomDigi: Reimagine new era for Malaysia
Agency: OMD Malaysia

25. Excellence in Marketing to a Specific Audience
Gold
Etika
Brand: Goodday Charge
Campaign: Charge Up Athletes of Today
Agencies: Fishermen Integrated, Ampersand Advisory, Orange Esports, Graph Studio
Silver
RHB Banking Group
Brand: RHB Bank
Campaign: Cabaran Hidangan RHB MySiswa
Agency:  GrowthOps Asia

Bronze
Farmbyte
Brand: Southern Valley
Campaign: Raya Confirm ONG
Agency: Fishermen Analytics

26. Excellence in Marketing Transformation
Gold
Alliance Bank Malaysia
Campaign: The Bold Movement of How Alliance Bank Marketing Transformed the Brand through “Back to Basics”
Silver
Wipro Unza Malaysia
Brand: Safi
Campaign: Safi Perfect White Relaunch
Agencies: Media Brands Content Studio (MBCS), PHD Media
Bronze
Tourism Malaysia
Campaign: Malaysia Truly Asia Metaverse: Merging Digital and Physical Worlds for Tourism Malaysia
Agency: Colorverse
27. Excellence in Media Strategy
Gold
Etika
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign
Agency: Ampersand Advisory
Silver
Tune Talk
Campaign: UJIAN Ramadan-Raya

Bronze
Julie’s Biscuits
Campaign: Iklan Raya A.I.dilfitri
Agency: Kredence Creative Solutions (KCS)

28. Excellence in Mobile Marketing
Gold
Nestlé (Zone AOA)
Brand: Nestlé & Wyeth Nutrition
Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love
Agency: Imagic Esolutions
Silver
RHB Banking Group
Brand: RHB Bank
Campaign: Less Time Banking, More Time Bonding
Agency: The Shout Group

Bronze
Etika
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records
Agencies: Ampersand Advisory, Geek Events

Bronze
Mead Johnson Nutrition
Brand: Enfagrow
Campaign: AI creates song of love by toddlers for Mother’s Day through Mobile, wins 2 records
Agency: Ampersand Advisory

29. Excellence in Multilingual Marketing
Gold
Etika
Brand: Wonda Coffee
Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages
Agency: Ampersand Advisory
Silver
Chek Hup
Campaign: Year Of The YO
Agencies: Infinitus Films MY, Sunstrong Entertainment, Woohoo Pictures, Wofollow, Attitude Ideology

Bronze
Elitetrax Marketing
Brand: Harvey Norman
Campaign: Harvey Norman’s Sabahan Journey
Agency: Fishermen Analytics

30. Excellence in Omnichannel
Gold
MR.DIY
Campaign: Big & Small, MR D.I.Y Has It All
Agency: The Shout Group
Silver
Etika
Brand: Wonda Coffee
Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign
Agency: Ampersand Advisory

Bronze
Etika
Brand: Mountain Dew
Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records
Agency: Ampersand Advisory

31. Excellence in Out-of-Home Advertising
Gold
MR.DIY
Campaign: Big & Small, MR D.I.Y Has It All
Agency: The Shout Group
Silver
KFC Malaysia
Campaign: KFC’s “Waktu Jimat” Campaign: Leveraging DOOH Innovation to Drive Sales and Celebrate Milestones
Agencies: Moving Walls, Kinesso

Bronze
Etika
Brand: Wonda Coffee
Campaign:  Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride
Agency: Ampersand Advisory

32. Excellence in Performance Marketing
Gold
BMW Group Malaysia
Brand: MINI Malaysia
Campaign: MINImalism with Maximum Style
Agency: Accenture Song
Silver
RHB Banking Group
Brand: RHB Bank
Campaign: The RHB Limited Edition White Card
Agency: The Shout Group

Bronze
Standard Chartered Malaysia
Campaign: Standard Chartered Simply Cash Credit Card Acquisition
Agencies: Mastercard, Carat Malaysia

33. Excellence in Personalisation Marketing
Gold
RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal
Agencies: The Shout Group, Star Media Group
Silver
Etika
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride
Agency: Ampersand Advisory

Bronze
Nestlé Purina PetCare Company
Campaign: Purina One Corner Dress-Up
Agency: Ink Marketing

34. Excellence in Programmatic Marketing
Gold
KFC Malaysia
Campaign: KFC’s “Waktu Jimat” Campaign: Leveraging DOOH Innovation to Drive Sales and Celebrate Milestones
Agencies: Moving Walls, Kinesso
Silver
Telekom Malaysia
Brand: Unifi
Campaign: Macam-Macam Gaya Hidup, Sama-Sama Keluarga
Agency: GrowthOps Asia

Bronze
Unicharm Corporation
Brand: MamyPoko
Campaign: Mamypoko Dengue Alert System
Agency: Hearts & Science Malaysia

35. Excellence in Public Sector / Non-Profit Marketing
Gold
Prudential BSN Takaful (PruBSN)
Campaign: PruBSN Microtakaful Jariyah (MTJ)
Silver
Yayasan Chow Kit
Campaign: Advocating For Online Child Protection Through Policy Change
Agency: Ampersand Advisory
Bronze
Etika
Brand: ATLAS Vending
Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign
Agency: Ampersand Advisory
36. Excellence in Relationship Marketing
Gold
Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Enfagrow builds relationships with mums using AI Song by Toddlers, wins 2 records
Agency: Ampersand Advisory
Silver
Enrich by Malaysia Airlines
Campaign: THE LOVE LANGUAGE OF LOYALTY: Winning the hearts of Enrich members
Agency: Magna Digital
Bronze
Watsons Malaysia
Campaign: Watsons Empowering Malaysians to Shop Online With More Value
Agency: Accenture Song
37. Excellence in Retail / Shopper Marketing
Gold
Lendlease Malaysia
Brand: The Exchange TRX
Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls
Agency: Ampersand Advisory
Silver
Rev Edition
Brand: Hoka
Campaign: Serious running shoes sell out super fast: HOKA sells RM1,300 shoe in record time!
Agency: Ampersand Advisory

Bronze
Etika
Brand: Mirinda
Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation
Agency: Ampersand Advisory

38. Excellence in Search Marketing
Gold
AmBank
Brand: AmBank SME Amplify
Campaign: Overcoming Cash Flow Hurdles, AmBank’s SEM Amplifies SME Growth
Agency: Seed Integrated Malaysia
Silver
Alliance Bank Malaysia
Campaign: Alliance Bank’s Precision Campaign: Utilising SEM for Qualified Conversions in App
Agency: Seed Integrated Malaysia

Bronze
World Vision Malaysia
Campaign: Sponsoring More Children with SEO
Agency: Fishermen Analytics

39. Excellence in Social Media Marketing
Gold
Lendlease Malaysia
Brand: The Exchange TRX
Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls, with Smart, Seductive Social
Agency: Ampersand Advisory
Silver
Mead Johnson Nutrition
Brand: Enfagrow
Campaign: Enfagrow uses social media to spread AI Song “A+ Mums Raise A+ Kids”
Agency: Ampersand Advisory

Bronze
Watsons Malaysia
Campaign: Empowering Watsons Influencers as Advocates
Agency: Accenture Song

40. Excellence in Sponsorship Activation
Gold
TCP Red Bull Malaysia
Brand: Red Bull
Campaign: Red Bull Sport Marketing Cub Prix
Silver
Etika
Brand: Wonda Coffee
Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya
Agencies: Ampersand Advisory, Living Minds

Bronze
Pos Malaysia
Campaign: The excellence in Sponsorship Activation for all matches and league by Malaysia Football League (MFL), especially on Malaysia Cup 2023.

41. Excellence in TV / Video Advertising
Gold
RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness
Agency: The Shout Group
Silver
Petroliam Nasional
Brand: PETRONAS
Campaign: PETRONAS CNY 2024
Agency: Accenture Song

Bronze
YL Brands
Brand: NEUVIDA
Campaign: Always NEU, All-Ways Rich
Agency: YellowLeads

42. Excellence in Urban Guerrilla Marketing
Gold
Jobstreet by SEEK
Campaign: Better Matches
Agency: Naga DDB Tribal
Silver
MR.DIY
Campaign: Big & Small, MR D.I.Y Has It All
Agency: The Shout Group

Bronze
Alliance Bank Malaysia
Campaign:  (Do Not) Hold On To Your Seats, You Have Been Upgraded!

43. Excellence in Viral Marketing
Gold
MR.DIY
Campaign: MR D.I.Y Merdeka 2023
Silver
Golden Screen Cinemas
Campaign: “How To Make Millions Before Grandma Dies” Viral Campaign

Bronze
ZUS Coffee
Campaign: ZUS Coffee: Buatan Malaysia
Agencies: Fishermen Integrated, Imagineer Film

44. Marketing Leader of the Year
Gold
MR.DIY
Individual: Alex Goh
Silver
RHB Banking Group
Individual: Wendy Tan
Bronze
Sharp Electronics Malaysia
Individual: Jayson Ong
45. Marketing Team of the Year
Gold
Spritzer

Silver
MR.DIY

Bronze
RHB Banking Group