2024 Winners
Marketer of the Year
 |
Etika |
1. Excellence in Advertising
 |
Gold RHB Banking Group Brand: RHB Bank Campaign: Forgiveness Agency: The Shout Group |
|
Silver Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
 |
Bronze MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
2. Excellence in AI-Powered Storytelling
|
Gold Etika Brand: Calpis Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! Agency: Ampersand Advisory |
|
Silver RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal Agencies: The Shout Group, Star Media Group |
 |
Bronze |
3. Excellence in Anniversary Marketing
|
Gold Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
 |
Silver CUCKOO International (MAL) Brand: CUCKOO Malaysia Campaign: CUCKOO 9th Anniversary Campaign Agency: Naga DDB Tribal |
 |
Bronze |
4. Excellence in B2B Marketing
 |
Gold NS BlueScope Malaysia Brand: Colorbond® Steel Campaign: A Chef, A Silent Protector & The Masterpiece Agency: theLABEL Ads |
 |
Silver Hartalega Campaign: The art of selling gloves Agency: Accenture Song |
|
Bronze |
5. Excellence in Brand Awareness
|
Gold RHB Banking Group Brand: RHB Bank Campaign: Forgiveness Agency: The Shout Group |
|
Silver Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
 |
Bronze |
6. Excellence in Brand Strategy
 |
Gold Jobstreet by SEEK Campaign: Better Matches Agency: Naga DDB Tribal |
|
Silver MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
 |
Bronze Spritzer Campaign: Add Spritzer Sparkling, Raya Gets More Happening Agency: The Shout Group |
7. Excellence in Communications / Public Relations
|
Gold RHB Banking Group Brand: RHB Bank Campaign: Forgiveness Agency: The Shout Group |
 |
Silver CelcomDigi Brand: CelcomDigi Brand Campaign: The Power of the Unthinkable: The CelcomDigi Story Agencies: Naga DDB Tribal, M&C Saatchi, OMD, Kingdom Digital |
 |
Bronze |
8. Excellence in Consumer Insights / Market Research
 |
Gold Telekom Malaysia Brand: Unifi Campaign: Macam-Macam Gaya Hidup, Sama-Sama Keluarga Agency: GrowthOps Asia |
 |
Silver Enrich by Malaysia Airlines Campaign: STRAIGHT TO THE TOP: Fast-tracking members with the power of data Agency: Magna Digital |
 |
Bronze |
9. Excellence in Content Marketing
|
Gold Telekom Malaysia Brand: Unifi Campaign: Macam-Macam Gaya Hidup, Sama-Sama Keluarga Agency: GrowthOps Asia |
 |
Silver Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
 |
Bronze |
10. Excellence in CSR / Cause Marketing
|
Gold Etika Brand: Goodday Charge Campaign: Charge Up Athletes of Today Agencies: Fishermen Integrated, Ampersand Advisory, Orange Esports, Graph Studio |
 |
Silver The Association of Banks in Malaysia (ABM) Campaign: Jangan Kena Scam Agency: M&C Saatchi |
|
Bronze |
11. Excellence in Customer Engagement
|
Gold Enrich by Malaysia Airlines Campaign: THE LOVE LANGUAGE OF LOYALTY: Winning the hearts of Enrich members Agency: Magna Digital |
|
Silver Etika Brand: Wonda Coffee Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong Agency: Ampersand Advisory |
|
Bronze |
12. Excellence in Data-Driven Marketing
|
Gold CelcomDigi Campaign: CelcomDigi Fibre Reimagine Home with Data Driven solutions Agency: OMD Malaysia |
|
Silver Enrich by Malaysia Airlines Campaign: STRAIGHT TO THE TOP: Fast-tracking members with the power of data Agency: Magna Digital |
 |
Bronze |
13. Excellence in Digital Marketing
 |
Gold Watsons Malaysia Campaign: Watsons Empowering Malaysians to Shop Online With More Value Agency: Accenture Song |
 |
Silver Shiseido Malaysia Campaign: ASR Perfect Power Trio Drives Super Customer Acquisition Agency: Ampersand Advisory |
 |
Bronze |
14. Excellence in eCommerce Marketing
|
Gold Watsons Malaysia Campaign: Watsons Empowering Malaysians to Shop Online With More Value Agency: Accenture Song |
 |
Silver Wipro Unza Malaysia Brand: Aiken Campaign: Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration Agencies: Media Brands Content Studio (MBCS), PHD Malaysia |
|
Bronze Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
15. Excellence in Event Marketing
 |
Gold Sime Darby Motors Brand: BYD Malaysia Campaign: BYD SEAL Launch: Innovation Meets Acceleration Agency: Trad3mark Integration |
 |
Silver ZUS Coffee Campaign: ZUS Coffee: Buatan Malaysia Agencies: Fishermen Integrated, Imagineer Film |
|
Bronze |
16. Excellence in Experiential Marketing
|
Gold Wipro Unza Malaysia Brand: Carrie Junior Campaign: Carrie Junior’s Immersive Play: Ele’s Interactive Learning Adventure in Roblox Agency: PHD Media (Malaysia) |
|
Silver Jobstreet by SEEK Campaign: Better Matches Agency: Naga DDB Tribal |
|
Bronze |
 |
Bronze Sharp Electronics Malaysia Campaign: Soar Beyond The Expected Agency: Alexandre Bernard Advertising |
17. Excellence in Gaming
|
Gold Wipro Unza Malaysia Brand: Carrie Junior Campaign: Carrie Junior’s Gaming Revolution: Ele’s Roblox Game Adventure Agency: PHD Media (Malaysia) |
|
Silver Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agencies: Ampersand Advisory, Geek Events |
 |
Bronze |
18. Excellence in Influencer / KOLs Marketing
 |
Gold Hong Kong Tourism Board Campaign: Hello Hong Kong |
|
Silver Etika Brand: Calpis Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! Agency: Ampersand Advisory |
 |
Bronze Swarovski Malaysia Trading Brand: Swarovski Campaign: Swarovski Hari Raya Campaign 2024 Agency: ByColin |
19. Excellence in Integrated Marketing
|
Gold MR.DIY Campaign: CNY 2024 – Wo Ai Ni Campaign Agencies: Fishermen Integrated, Imagineer Film |
|
Silver MR.DIY Campaign: Raya Sama-Sama |
|
Bronze |
20. Excellence in Interactive Marketing / AR & VR
|
Gold Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agencies: Ampersand Advisory, Geek Events |
|
Silver Samsung Malaysia Campaign: Samsung Gets its Game Face On with Galaxy Watch6 Interactive & Engaging ‘Customize Your Style’ Campaign Agencies: Starcom Malaysia, Digital Turbine |
|
Bronze |
21. Excellence in Launch Marketing
 |
Gold Malaysia Airlines Campaign: Launch of Global Partnership Between Malaysia Airlines and Manchester United |
|
Silver Astro Malaysia Holdings Brand: Astro Campaign: Masa Bersama Merapatkan Kita Agency: Naga DDB Tribal |
|
Bronze CelcomDigi Brand: CelcomDigi Brand Campaign: The Power of the Unthinkable: The CelcomDigi Story Agencies: Naga DDB Tribal, M&C Saatchi, OMD, Kingdom Digital |
22. Excellence in Location-Based Marketing
|
Gold RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal Agencies: The Shout Group, Star Media Group |
 |
Silver Unicharm Corporation Brand: MamyPoko Campaign: MamyPoko Dengue Alert System Agency: Hearts & Science Malaysia |
 |
Bronze |
23. Excellence in Loyalty Marketing
|
Gold Watsons Malaysia Campaign: Leveraging Watson’s CRM Data for Enhanced Customer Insights and Engagement Agency: Accenture Song |
|
Silver Enrich by Malaysia Airlines Campaign: THE LOVE LANGUAGE OF LOYALTY: Winning the hearts of Enrich members Agency: Magna Digital |
|
Bronze |
24. Excellence in Marketing Innovation
|
Gold Etika Brand: Wonda Coffee Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages Agency: Ampersand Advisory |
|
Silver Etika Brand: Calpis Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! Agency: Ampersand Advisory |
|
Bronze |
25. Excellence in Marketing to a Specific Audience
|
Gold Etika Brand: Goodday Charge Campaign: Charge Up Athletes of Today Agencies: Fishermen Integrated, Ampersand Advisory, Orange Esports, Graph Studio |
|
Silver RHB Banking Group Brand: RHB Bank Campaign: Cabaran Hidangan RHB MySiswa Agency: GrowthOps Asia |
 |
Bronze |
26. Excellence in Marketing Transformation
 |
Gold Alliance Bank Malaysia Campaign: The Bold Movement of How Alliance Bank Marketing Transformed the Brand through “Back to Basics” |
 |
Silver Wipro Unza Malaysia Brand: Safi Campaign: Safi Perfect White Relaunch Agencies: Media Brands Content Studio (MBCS), PHD Media |
 |
Bronze Tourism Malaysia Campaign: Malaysia Truly Asia Metaverse: Merging Digital and Physical Worlds for Tourism Malaysia Agency: Colorverse |
27. Excellence in Media Strategy
|
Gold Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
 |
Silver Tune Talk Campaign: UJIAN Ramadan-Raya |
 |
Bronze |
28. Excellence in Mobile Marketing
|
Gold Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
|
Silver RHB Banking Group Brand: RHB Bank Campaign: Less Time Banking, More Time Bonding Agency: The Shout Group |
|
Bronze |
|
Bronze |
29. Excellence in Multilingual Marketing
|
Gold Etika Brand: Wonda Coffee Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages Agency: Ampersand Advisory |
 |
Silver Chek Hup Campaign: Year Of The YO Agencies: Infinitus Films MY, Sunstrong Entertainment, Woohoo Pictures, Wofollow, Attitude Ideology |
 |
Bronze |
30. Excellence in Omnichannel
|
Gold MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
|
Silver Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
|
Bronze |
31. Excellence in Out-of-Home Advertising
|
Gold MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
 |
Silver KFC Malaysia Campaign: KFC’s “Waktu Jimat” Campaign: Leveraging DOOH Innovation to Drive Sales and Celebrate Milestones Agencies: Moving Walls, Kinesso |
|
Bronze |
32. Excellence in Performance Marketing
 |
Gold BMW Group Malaysia Brand: MINI Malaysia Campaign: MINImalism with Maximum Style Agency: Accenture Song |
|
Silver RHB Banking Group Brand: RHB Bank Campaign: The RHB Limited Edition White Card Agency: The Shout Group |
 |
Bronze |
33. Excellence in Personalisation Marketing
|
Gold RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal Agencies: The Shout Group, Star Media Group |
|
Silver Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
 |
Bronze |
34. Excellence in Programmatic Marketing
|
Gold KFC Malaysia Campaign: KFC’s “Waktu Jimat” Campaign: Leveraging DOOH Innovation to Drive Sales and Celebrate Milestones Agencies: Moving Walls, Kinesso |
|
Silver Telekom Malaysia Brand: Unifi Campaign: Macam-Macam Gaya Hidup, Sama-Sama Keluarga Agency: GrowthOps Asia |
|
Bronze |
35. Excellence in Public Sector / Non-Profit Marketing
 |
Gold Prudential BSN Takaful (PruBSN) Campaign: PruBSN Microtakaful Jariyah (MTJ) |
|
Silver Yayasan Chow Kit Campaign: Advocating For Online Child Protection Through Policy Change Agency: Ampersand Advisory |
|
Bronze Etika Brand: ATLAS Vending Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign Agency: Ampersand Advisory |
36. Excellence in Relationship Marketing
|
Gold Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow builds relationships with mums using AI Song by Toddlers, wins 2 records Agency: Ampersand Advisory |
|
Silver Enrich by Malaysia Airlines Campaign: THE LOVE LANGUAGE OF LOYALTY: Winning the hearts of Enrich members Agency: Magna Digital |
|
Bronze Watsons Malaysia Campaign: Watsons Empowering Malaysians to Shop Online With More Value Agency: Accenture Song |
37. Excellence in Retail / Shopper Marketing
|
Gold Lendlease Malaysia Brand: The Exchange TRX Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls Agency: Ampersand Advisory |
 |
Silver Rev Edition Brand: Hoka Campaign: Serious running shoes sell out super fast: HOKA sells RM1,300 shoe in record time! Agency: Ampersand Advisory |
|
Bronze |
38. Excellence in Search Marketing
 |
Gold AmBank Brand: AmBank SME Amplify Campaign: Overcoming Cash Flow Hurdles, AmBank’s SEM Amplifies SME Growth Agency: Seed Integrated Malaysia |
|
Silver Alliance Bank Malaysia Campaign: Alliance Bank’s Precision Campaign: Utilising SEM for Qualified Conversions in App Agency: Seed Integrated Malaysia |
 |
Bronze |
39. Excellence in Social Media Marketing
|
Gold Lendlease Malaysia Brand: The Exchange TRX Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls, with Smart, Seductive Social Agency: Ampersand Advisory |
|
Silver Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow uses social media to spread AI Song “A+ Mums Raise A+ Kids” Agency: Ampersand Advisory |
|
Bronze |
40. Excellence in Sponsorship Activation
 |
Gold TCP Red Bull Malaysia Brand: Red Bull Campaign: Red Bull Sport Marketing Cub Prix |
|
Silver Etika Brand: Wonda Coffee Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya Agencies: Ampersand Advisory, Living Minds |
 |
Bronze |
41. Excellence in TV / Video Advertising
|
Gold RHB Banking Group Brand: RHB Bank Campaign: Forgiveness Agency: The Shout Group |
 |
Silver Petroliam Nasional Brand: PETRONAS Campaign: PETRONAS CNY 2024 Agency: Accenture Song |
 |
Bronze |
42. Excellence in Urban Guerrilla Marketing
|
Gold Jobstreet by SEEK Campaign: Better Matches Agency: Naga DDB Tribal |
|
Silver MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
|
Bronze |
43. Excellence in Viral Marketing
|
Gold MR.DIY Campaign: MR D.I.Y Merdeka 2023 |
 |
Silver Golden Screen Cinemas Campaign: “How To Make Millions Before Grandma Dies” Viral Campaign |
|
Bronze |
44. Marketing Leader of the Year
 |
Gold MR.DIY Individual: Alex Goh |
 |
Silver RHB Banking Group Individual: Wendy Tan |
 |
Bronze Sharp Electronics Malaysia Individual: Jayson Ong |
45. Marketing Team of the Year
 |
Gold Spritzer |
 |
Silver MR.DIY |
 |
Bronze |
Stay Updated!
Be the first to know what’s coming up! Sign Up for our newsletter to get the latest news and events related to Marketing Magazine.
Masterclass Series
