2024 Finalists
1. Excellence in Advertising
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Allianz Malaysia Campaign: Kisah Terror Agency: MediaCliQ Group |
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CelcomDigi Brand: CelcomDigi Brand Campaign: The Power of the Unthinkable: The CelcomDigi Story Agencies: Naga DDB Tribal, M&C Saatchi, OMD, Kingdom Digital |
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CelcomDigi Brand: CelcomDigi Corporate Campaign: CelcomDigi Brings People’s Voice to Film Through AI Agencies: Naga DDB Tribal, M&C Saatchi, Kingdom Digital, Fastbridge |
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Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
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Eucerin Brand: Eucerin ProACNE Campaign: Eucerin ProACNE Immersive Experience Agency: MindMade Creative Communications |
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LEXUS Campaign: LEXUS Drizzle Campaign Agency: MindMade Creative Communications |
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Mr. DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
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RHB Banking Group Brand: RHB Bank Campaign: Forgiveness Agency: The Shout Group |
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WonderLab Campaign: Be Iconic Agencies: MindMade Creative Communications |
2. Excellence in AI-Powered Storytelling
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CelcomDigi Brand: CelcomDigi Corporate Campaign: CelcomDigi Brings People’s Voice to Film Through AI Agencies: Naga DDB Tribal, M&C Saatchi, Kingdom Digital, Fastbridge |
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Etika Brand: Calpis Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! Agency: Ampersand Advisory |
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Eu Yan Sang Malaysia Brand: Eu Yan Sang Campaign: Heritage Meets Innovation: An AI-Driven CNY Agency: Tigerwolves Marketing |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: AI creates song of love by toddlers for Mother’s Day, wins 2 records in 2 countries Agency: Ampersand Advisory |
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RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal Agencies: The Shout Group, Star Media Group |
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Wipro Unza Malaysia Brand: Aiken Prebiotic Campaign: AI-Powered Storytelling & YouTube Domination: Aiken Cracked the Malaysian Sunscreen Market Agencies: PHD Media (Malaysia), MBCS |
3. Excellence in Anniversary Marketing
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CUCKOO International (MAL) Brand: CUCKOO Malaysia Campaign: CUCKOO 9th Anniversary Campaign Agency: Naga DDB Tribal |
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Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
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Munchy’s Brand: Oat Krunch Campaign: Oat Krunch Healthy Nation Agency: MindMade Creative Communications |
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Shiseido Malaysia Campaign: Shiseido Shines Bright: 5 Stage Funnel Drives 80% Increase In ROI For Sunscreen Agency: Ampersand Advisory |
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Sun Life Malaysia Campaign: Sun Life Malaysia – 10 Years Brighter |
4. Excellence in B2B Marketing
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CelcomDigi Brand: CelcomDigi Business Campaign: CelcomDigi MY5G Series Agencies: Naga DDB Tribal, M&C Saatchi |
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Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
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Hartalega Campaign: The art of selling gloves Agency: Accenture Song |
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IHH Healthcare Malaysia Brands: Gleneagles Hospitals, Pantai Hospitals, and Prince Court Medical Centre Campaign: Ready For You Agency: Misteeq Media |
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Maybank Campaign: Maybank SME Digital Financing: Your Business Lifeline in Minutes Agencies: Mediabrands Content Studio, SearchGuru by NP Digital |
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NS BlueScope Malaysia Brand: Colorbond® Steel Campaign: A Chef, A Silent Protector & The Masterpiece Agency: theLABEL Ads |
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RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal Agencies: The Shout Group, Star Media Group |
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Telekom Malaysia Brand: Unifi Campaign: Unibizity Agency: GrowthOps Asia |
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Tune Talk Campaign: Tune Talk & MESINKIRA Partner for RM100 Million GDPM Transformation Initiative |
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UMW Toyota Motor Brand: Toyota Hiace Campaign: Race against time to reignite Toyota Hiace Legacy Agencies: Seed Integrated Malaysia, Zencomms |
5. Excellence in Brand Awareness
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Astro Malaysia Holdings Brand: Astro Campaign: Masa Bersama Merapatkan Kita Agency: Naga DDB Tribal |
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BMW Malaysia Brand: BMW Campaign: Forwardism, by BMW Agency: Accenture Song |
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Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
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Eucerin Brand: Eucerin ProACNE Campaign: Eucerin ProACNE Immersive Experience Agency: MindMade Creative Communications |
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Farmbyte Brand: Southern Valley Campaign: Raya Confirm ONG Agency: Fishermen Analytics |
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MAMEE-Double Decker (Malaysia) Brand: Mamee Chef Campaign: MAMEE Chef Laksa Goreng: The Instant Noodles that Unified Malaysians Agency: Accenture Song Malaysia |
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Mr. DIY Campaign: Raya Sama-Sama |
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Mr. DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
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RHB Banking Group Brand: RHB Bank Campaign: Forgiveness Agency: The Shout Group |
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WonderLab Campaign: Be Iconic Agency: MindMade Creative Communications |
6. Excellence in Brand Strategy
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Etika Brand: Mirinda Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
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Jobstreet by SEEK Campaign: Better Matches Agency: Naga DDB Tribal |
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LEXUS Campaign: LEXUS Drizzle Campaign Agency: MindMade Creative Communications |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Creates Unique AI Song In Tribute to Malaysian and Singaporean Mums, wins 2 records Agency: Ampersand Advisory |
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MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
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Munchworld Marketing Brand: Jack ‘n Jill – Roller Coaster Campaign: Rangup Xtra, Kelazatan Kentang Sebenar Agency: MindMade Creative Communications |
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So Tinge Campaign: UNLOCK Imaginasimu Agency: theLABEL Ads |
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Spritzer Campaign: Add Spritzer Sparkling, Raya Gets More Happening Agency: The Shout Group |
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Wipro Unza Malaysia Brand: Scentify Campaign: Scentify More Than Your Ordinary Freshener Agencies: Media Brands Content Studio (MBCS), PHD Malaysia |
7. Excellence in Communications / Public Relations
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Australian Health Vitality Brand: Haircarebear Campaign: BEAR-tastic Glow Agency: YellowLeads |
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CapitaLand Investment (Malaysia) Campaign: CapitaLand Digital Rewards Campaign |
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CelcomDigi Brand: CelcomDigi Brand Campaign: The Power of the Unthinkable: The CelcomDigi Story Agencies: Naga DDB Tribal, M&C Saatchi, OMD, Kingdom Digital |
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Chek Hup Campaign: Year Of The YO Agencies: Infinitus Films MY, Sunstrong Entertainment, Woohoo Pictures, Wofollow, Attitude Ideology |
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Etika Brand: ATLAS Vending Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign Agency: Ampersand Advisory |
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Etika Brand: Calpis Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya Agencies: Ampersand Advisory, Living Minds |
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Oyen Campaign: No. 1 Pet Insurer Oyen®, Unveils Malaysia’s First Cat Insurance Agent, Reshapes Pet Insurance For A Modern Generation Agency: Ampersand Advisory |
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RHB Banking Group Brand: RHB Bank Campaign: Forgiveness Agency: The Shout Group |
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Yayasan Chow Kit Campaign: Advocating For Online Child Protection Through Policy Change Agency: Ampersand Advisory |
8. Excellence in Consumer Insights / Market Research
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Enrich by Malaysia Airlines Campaign: STRAIGHT TO THE TOP: Fast-tracking members with the power of data Agency: Magna Digital |
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Etika Brand: Wonda Coffee Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets a Guinness World Record! Agency: Ampersand Advisory |
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Farmbyte Brand: Southern Valley Campaign: Raya Confirm ONG Agency: Fishermen Analytics |
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IHH Healthcare Malaysia Brands: Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre Campaign: Your Extraordinary Journey Agency: JUNO |
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Taylor’s University Campaign: Ignite Your Passion Agency: GrowthOps Asia |
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Telekom Malaysia Brand: Unifi Campaign: Macam-Macam Gaya Hidup, Sama-Sama Keluarga Agency: GrowthOps Asia |
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TNB Retail Campaign: Consumer Pulse: Driving Excellence to be the Retailer of Choice Agency: PersonEDGE |
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Vinda Malaysia Brand: TENA Campaign: From Market Leader to Thought Leader: TENA Champions Active Ageing Through Groundbreaking Research Report Agency: Ampersand Advisory |
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Watsons Malaysia Campaign: Elevating Health, Wellness and Beauty Journey with Watsons Curated Content Agency: Accenture Song |
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Wipro Unza Malaysia Brand: Safi Campaign: Safi Perfect White Relaunch Agencies: Media Brands Content Studio (MBCS), PHD Media |
9. Excellence in Content Marketing
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Etika Brand: Mirinda Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets a Guinness World Record! Agency: Ampersand Advisory |
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Golden Screen Cinemas Campaign: “How To Make Millions Before Grandma Dies” Campaign |
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IOI City Mall Brand: IOI Malls Campaign: Social Experiments at IOI Malls |
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MAMEE-Double Decker (Malaysia) Brand: Mamee Chef Campaign: MAMEE Chef Laksa Goreng: The Instant Noodles that Unified Malaysians Agency: Accenture Song Malaysia |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
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Sime Darby Auto Connexion Brand: Ford Malaysia Campaign: Built For Life – Malaysia’s 1st Official Automotive Podcast Agency: M&C Saatchi (Malaysia) |
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Telekom Malaysia Brand: Unifi Campaign: Macam-Macam Gaya Hidup, Sama-Sama Keluarga Agency: GrowthOps Asia |
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Vinda Malaysia Brand: TENA Campaign: From Market Leader to Thought Leader: TENA Champions Active Ageing Through Groundbreaking Research Report Agency: Ampersand Advisory |
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Watsons Malaysia Campaign: Elevating Health, Wellness and Beauty Journey with Watsons Curated Content Agency: Accenture Song |
10. Excellence in CSR / Cause Marketing
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Etika Brand: ATLAS Vending Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign Agency: Ampersand Advisory |
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Etika Brand: Goodday Charge Campaign: Charge Up Athletes of Today Agencies: Fishermen Integrated, Ampersand Advisory, Orange Esports, Graph Studio |
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MR.DIY Campaign: CNY 2024 – Wo Ai Ni Campaign Agencies: Fishermen Integrated, Imagineer Film |
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Mr D.I.Y Campaign: Raya Sama-Sama |
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Prudential BSN Takaful (PruBSN) Campaign: PruBSN Prihatin’s Education and Life Skills Pillar |
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RHB Banking Group Brand: RHB Bank Campaign: Forgiveness Agency: The Shout Group |
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The Association of Banks in Malaysia (ABM) Campaign: Jangan Kena Scam Agency: M&C Saatchi |
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Vinda Malaysia Brand: TENA Campaign: From Market Leader to Thought Leader: TENA Champions Active Ageing Through Groundbreaking Research Report Agency: Ampersand Advisory |
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Wipro Unza Malaysia Brand: Dashing Campaign: DASHING – Force For Good Agencies: Mutiara Harrison (part of McCann Worldgroup), PHD Media Malaysia |
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Yayasan Chow Kit Campaign: Advocating For Online Child Protection Through Policy Change Agency: Ampersand Advisory |
11. Excellence in Customer Engagement
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Enrich by Malaysia Airlines Campaign: THE LOVE LANGUAGE OF LOYALTY: Winning the hearts of Enrich members Agency: Magna Digital |
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Etika Brand: Wonda Coffee Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
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IOI City Mall Brand: IOI Malls Campaign: Social Experiments at IOI Malls |
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Mr D.I.Y Campaign: CNY 2024 – Wo Ai Ni Campaign Agencies: Fishermen Integrated, Imagineer Film |
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Mr D.I.Y Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
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MyTeksi Brand: Grab Campaign: GrabFood 5-Star Agency: Accenture Song |
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New Balance Campaign: New Balance Grey Days 2024 Agency: GO Communications |
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The Association of Banks in Malaysia (ABM) Campaign: Jangan Kena Scam Agency: M&C Saatchi |
12. Excellence in Data-Driven Marketing
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Alliance Bank Malaysia Campaign: Enhancing Account Opening Excellence in Alliance Bank’s App: A Journey of Precision Conversion Agency: Seed Integrated Malaysia |
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CelcomDigi Campaign: CelcomDigi Fibre Reimagine Home with Data Driven solutions Agency: OMD Malaysia |
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Enrich by Malaysia Airlines Campaign: STRAIGHT TO THE TOP: Fast-tracking members with the power of data Agency: Magna Digital |
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Mitsubishi Motors Malaysia Brand: Mitsubishi Campaign: Mitsubishi’s Marketing Transformation: From Data Deluge to Strategic Advantage Agency: Hearts & Science Malaysia |
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Prince Court Medical Centre Campaign: Prince Court Medical Centre: Revolutionizing Digital Healthcare with a State-of-the-Art Website Revamp Agency: Vintedge |
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Standard Chartered Malaysia Campaign: Standard Chartered Simply Cash Credit Card Acquisition Agencies: Mastercard, Carat Malaysia |
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Unicharm Corporation Brand: MamyPoko Campaign: Mamypoko Dengue Alert System Agency: Hearts & Science Malaysia |
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Wipro Unza Malaysia Brand: Romano Premio Campaign: Unveiling Romano Premio: Harnessing Audience Mining for Success Agencies: PHD Media (Malaysia), Mutiara Harrison |
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Wipro Unza Malaysia Brand: Safi Campaign: Safi Perfect White Relaunch Agencies: Media Brands Content Studio (MBCS), PHD Media |
13. Excellence in Digital Marketing
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CTOS Data Systems Brand: CTOS Campaign: Tailored Experience, Transformed Results: Achieving Sustainable Growth For CTOS Agency: Accenture Song |
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Kenanga Investment Bank Campaign: SGX Cashback Campaign |
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Mead Johnson Nutrition Brand: Sustagen Campaign: Sustagen on TikTok Agency: Publicis Groupe |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Creates Unique AI Song In Tribute to Malaysian Mothers Agency: Ampersand Advisory |
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MR.DIY Campaign: Raya Sama-Sama |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
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Prudential BSN Takaful (PruBSN) Campaign: PruBSN EPF i-Lindung |
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Shiseido Malaysia Campaign: ASR Perfect Power Trio Drives Super Customer Acquisition Agency: Ampersand Advisory |
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Unicharm Corporation Brand: MamyPoko Campaign: Mamypoko Dengue Alert System Agency: Hearts & Science Malaysia |
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Watsons Malaysia Campaign: Watsons Empowering Malaysians to Shop Online With More Value Agency: Accenture Song |
14. Excellence in eCommerce Marketing
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Chek Hup Campaign: Year Of The YO Agencies: Infinitus Films MY, Sunstrong Entertainment, Woohoo Pictures, Wofollow, Attitude Ideology |
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Lazada Malaysia Campaign: Everyday Low Price – #MurMurApaHarini Agency: PersonEDGE |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
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Shiseido Malaysia Campaign: ASR Perfect Power Trio Drives Super Customer Acquisition Agency: Ampersand Advisory |
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Syarikat Takaful Malaysia Keluarga Brand: KAOTIM MediKad Campaign: The All New KAOTIM MediKad: Paint The Town Purple with KAOTIM MediKad Agency: Ampersand Advisory |
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Watsons Malaysia Campaign: Watsons Empowering Malaysians to Shop Online With More Value Agency: Accenture Song |
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Wipro Unza Malaysia Brand: Aiken Campaign: Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration Agencies: Media Brands Content Studio (MBCS), PHD Malaysia |
15. Excellence in Event Marketing
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Alliance Bank Malaysia Campaign: Alliance Bank Heritage Run: Trading Social Currency for Youth Agencies: Invictus Blue, Hamburger Asia |
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Chek Hup Campaign: Year Of The YO Agencies: Infinitus Films MY, Sunstrong Entertainment, Woohoo Pictures, Wofollow, Attitude Ideology |
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Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agencies: Ampersand Advisory, Geek Events |
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Etika Brand: Wonda Coffee Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
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Jobstreet by SEEK Campaign: Better Matches Agency: Naga DDB Tribal |
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MR.DIY Campaign: Bounce & Bingo |
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Sime Darby Motors Brand: BYD Malaysia Campaign: BYD SEAL Launch: Innovation Meets Acceleration Agency: Trad3mark Integration |
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Watsons Malaysia Campaign: Watsons Stay Active 2023 Agency: Accenture Song |
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ZUS Coffee Campaign: ZUS Coffee: Buatan Malaysia Agencies: Fishermen Integrated, Imagineer Film |
16. Excellence in Experiential Marketing
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CelcomDigi Brand: CelcomDigi Corporate Campaign: CelcomDigi Brings People’s Voice to Film Through AI Agencies: Naga DDB Tribal, M&C Saatchi, Kingdom Digital, Fastbridge |
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Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agencies: Ampersand Advisory, Geek Events |
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Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
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Eucerin Brand: Eucerin ProACNE Campaign: Eucerin ProACNE Immersive Experience Agency: MindMade Creative Communications |
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Jobstreet by SEEK Campaign: Better Matches Agency: Naga DDB Tribal |
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Pernod Ricard Brand: Martell Campaign: Martell 130 Years In Malaysia Agency: Absolute Marketing Communications |
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Samsung Malaysia Campaign: Samsung Galaxy Z Flip and Z Fold 5 x Flip Town Agency: PersonEDGE |
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Sharp Electronics Malaysia Campaign: Soar Beyond The Expected Agency: Alexandre Bernard Advertising |
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Wipro Unza Malaysia Brand: Carrie Junior Campaign: Carrie Junior’s Immersive Play: Ele’s Interactive Learning Adventure in Roblox Agency: PHD Media (Malaysia) |
17. Excellence in Gaming
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Etika Brand: Goodday Charge Campaign: Charge Up Athletes of Today Agencies: Fishermen Integrated, Ampersand Advisory, Orange Esports, Graph Studio |
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Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agencies: Ampersand Advisory, Geek Events |
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MR.DIY Campaign: Bounce & Bingo |
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OSIM Malaysia Campaign: Recharge and Game On Agency: YellowLeads |
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Samsung Asia Campaign: Samsung Odyssey Cup – Southeast Asia Influencer Invitational Agency: The Gaming Company (TGC Marketing) |
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Samsung Malaysia Campaign: Samsung Gets its Game Face On with Galaxy Watch6 Gamified ‘Customize Your Style’ Campaign Agencies: Starcom Malaysia, Digital Turbine |
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Samsung Malaysia Campaign: Galaxy Gaming Academy Agency: PersonEDGE |
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Wipro Unza Malaysia Brand: Carrie Junior Campaign: Carrie Junior’s Gaming Revolution: Ele’s Roblox Game Adventure Agency: PHD Media (Malaysia) |
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Wipro Unza Malaysia Brand: Dashing Campaign: Game On with The Dashing EDT Experience Agencies: PHD Media (Malaysia), Mutiara Harrison |
18. Excellence in Influencer / KOLs Marketing
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Allianz Malaysia Campaign: Allianz + Rockstar = 36% sales increase! Agency: Ampersand Advisory |
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Australian Health Vitality Brand: Haircarebear Campaign: BEAR-tastic Glow Agency: YellowLeads |
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Etika Brand: Calpis Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! Agency: Ampersand Advisory |
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Hong Kong Tourism Board Campaign: Hello Hong Kong |
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Lendlease Malaysia Brand: The Exchange TRX Campaign: GET FAMOUS, FAST! An influencer-first, Multimedia Approach makes The Exchange TRX #1 Among 200 Malls Agency: Ampersand Advisory |
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MAMEE-Double Decker (Malaysia) Brand: Corntoz Campaign: Corntoz Rallied KOLs to Unleash Their Snacking Imaginations with Malaysians! Agencies: Accenture Song, IPG Mediabrands |
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OSIM Malaysia Campaign: Recharge and Game On Agency: YellowLeads |
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RHB Banking Group Brand: RHB Bank Campaign: Cabaran Hidangan RHB MySiswa Agency: GrowthOps Asia |
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Swarovski Malaysia Trading Brand: Swarovski Campaign: Swarovski Hari Raya Campaign 2024 Agency: ByColin |
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Watsons Malaysia Campaign: Empowering Watsons Influencers as Advocates Agency: Accenture Song |
19. Excellence in Integrated Marketing
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CelcomDigi Campaign: CelcomDigi Fibre: It’s not just fibre, it is the lifestyle Agency: OMD Malaysia |
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Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
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Jobstreet by SEEK Campaign: Better Matches Agency: Naga DDB Tribal |
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MR.DIY Campaign: CNY 2024 – Wo Ai Ni Campaign Agencies: Fishermen Integrated, Imagineer Film |
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MR.DIY Campaign: Raya Sama-Sama |
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MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
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Spritzer Campaign: Add Spritzer Sparkling, Raya Gets More Happening Agency: The Shout Group |
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Wipro Unza Malaysia Brand: Scentify Campaign: Scentify More Than Your Ordinary Freshener Agencies: Media Brands Content Studio (MBCS), PHD Malaysia |
20. Excellence in Interactive Marketing / AR & VR
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Alliance Bank Malaysia Campaign: Road to Gold: Customer Base Edition Agency: Reise Digital |
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Chek Hup Campaign: Year Of The YO Agencies: Infinitus Films MY, Sunstrong Entertainment, Woohoo Pictures, Wofollow, Attitude Ideology |
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Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agencies: Ampersand Advisory, Geek Events |
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Hartalega Campaign: The art of selling gloves Agency: Accenture Song |
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Samsung Malaysia Campaign: Samsung Gets its Game Face On with Galaxy Watch6 Interactive & Engaging ‘Customize Your Style’ Campaign Agencies: Starcom Malaysia, Digital Turbine |
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Wipro Unza Malaysia Brand: Aiken Campaign: Yellow Spotlight: Aiken’s Sold-Out Launch Paints Town Bright Agencies: Media Brands Content Studio (MBCS), PHD Malaysia |
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Wipro Unza Malaysia Brand: Carrie Junior Campaign: Carrie Junior’s Interactive Adventure: Ele’s Epic Roblox Game Agency: PHD Media (Malaysia) |
21. Excellence in Launch Marketing
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Astro Malaysia Holdings Brand: Astro Campaign: Masa Bersama Merapatkan Kita Agency: Naga DDB Tribal |
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CelcomDigi Brand: CelcomDigi Brand Campaign: The Power of the Unthinkable: The CelcomDigi Story Agencies: Naga DDB Tribal, M&C Saatchi, OMD, Kingdom Digital |
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CelcomDigi Brand: CelcomDigi Fibre Campaign: Reimagining Homes with CelcomDigi Fibre Agencies: Naga DDB Tribal, M&C Saatchi, OMD, Kingdom Digital |
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CelcomDigi Campaign: CelcomDigi Merger Launch Unites Rival Stations for a Historical Record-Breaking Simulcast Agencies: Astro Media Solutions, OMD Malaysia |
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Lendlease Malaysia Brand: The Exchange TRX Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls Agency: Ampersand Advisory |
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Malaysia Airlines Campaign: Launch of Global Partnership Between Malaysia Airlines and Manchester United |
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Munchworld Marketing Brand: Jack ‘n Jill – Calbee Campaign: Jack ‘n Jill Calbee: SOOOOOOOOOOOOOO Japanese! Agencies: Dentsu (Malaysia), IPG Mediabrands, Bridges PR & Event |
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Nando’s Malaysia Campaign: Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal Agency: Ampersand Advisory |
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RHB Banking Group Brand: RHB Bank Campaign: Less Time Banking, More Time Bonding Agency: The Shout Group |
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Xiaomi Malaysia Brand: Redmi Campaign: Redmi Note 13 Series Launch Agency: Innity |
22. Excellence in Location-Based Marketing
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Alliance Bank Malaysia Campaign: Bank Branches Are Not Dead Yet Agency: Reise Digital |
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Elitetrax Marketing Brand: Harvey Norman Campaign: Harvey Norman’s Sabahan Journey Agency: Fishermen Analytics |
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Lendlease Malaysia Brand: The Exchange TRX Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls with Geographical targeting Agency: Ampersand Advisory |
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RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal Agencies: The Shout Group, Star Media Group |
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Tune Talk Campaign: Tune Talk Konsert Kampung 2023 |
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Unicharm Corporation Brand: MamyPoko Campaign: MamyPoko Dengue Alert System Agency: Hearts & Science Malaysia |
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Unicharm Corporation Brand: SOFY Campaign: #COOL GILERR: Sofy’s soothing sanitary pads bring relief for schoolgirls Agency: Ampersand Advisory |
23. Excellence in Loyalty Marketing
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Enrich by Malaysia Airlines Campaign: THE LOVE LANGUAGE OF LOYALTY: Winning the hearts of Enrich members Agency: Magna Digital |
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Shiseido Malaysia Campaign: Shiseido Shines Bright: 5 Stage Funnel Drives 80% Increase In ROI For Sunscreen Agency: Ampersand Advisory |
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Watsons Malaysia Campaign: Leveraging Watson’s CRM Data for Enhanced Customer Insights and Engagement Agency: Accenture Song |
24. Excellence in Marketing Innovation
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CelcomDigi Campaign: CelcomDigi: Reimagine new era for Malaysia Agency: OMD Malaysia |
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CelcomDigi Campaign: CelcomDigi Fibre: Challenging the long-standing complacency with speed test banners Agency: OMD Malaysia |
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Etika Brand: Calpis Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: Wonda Kopi Tarik – The World’s Longest Magazine Gets a Guinness World Record! Agency: Ampersand Advisory |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow Creates Unique AI Song In Tribute to Malaysian and Singaporean Mums, wins 2 records Agency: Ampersand Advisory |
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MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
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MR.DIY Campaign: Bounce & Bingo |
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RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal Agencies: The Shout Group, Star Media Group |
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Sime Darby Auto Connexion Brand: Ford Malaysia Campaign: Built For Life – Malaysia’s 1st Official Automotive Podcast Agency: M&C Saatchi (Malaysia) |
25. Excellence in Marketing to a Specific Audience
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Etika Brand: Goodday Charge Campaign: Charge Up Athletes of Today Agencies: Fishermen Integrated, Ampersand Advisory, Orange Esports, Graph Studio |
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Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agencies: Ampersand Advisory, Geek Events |
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Farmbyte Brand: Southern Valley Campaign: Raya Confirm ONG Agency: Fishermen Analytics |
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Ibibo Group Brand: redBus Campaign: Jalan Mudah Ada (There’s an Easier Way) with redBus Agency: Accenture Song |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: AI creates song of love by toddlers for Mother’s Day Agency: Ampersand Advisory |
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NS BlueScope Malaysia Brand: Colorbond® Steel Campaign: A Chef, A Silent Protector & The Masterpiece Agency: theLABEL Ads |
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RHB Banking Group Brand: RHB Bank Campaign: Cabaran Hidangan RHB MySiswa Agency: GrowthOps Asia |
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Sharp Electronics Malaysia Campaign: Japanese Living To Your Home Agency: Alexandre Bernard Advertising |
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Wipro Unza Malaysia Brand: Aiken Campaign: Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration Agencies: Media Brands Content Studio (MBCS), PHD Malaysia |
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Wipro Unza Malaysia Brand: Safi Campaign: Safi Perfect White Relaunch Agencies: Media Brands Content Studio (MBCS), PHD Malaysia |
26. Excellence in Marketing Transformation
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Alliance Bank Malaysia Campaign: The Bold Movement of How Alliance Bank Marketing Transformed the Brand through “Back to Basics” |
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Prince Court Medical Centre Campaign: Prince Court Medical Centre: Revolutionizing Digital Healthcare with a State-of-the-Art Website Revamp Agency: Vintedge |
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SIRIM QAS International Campaign: “ADA SIRIM, BARU BELI” – Ensure Your Product’s Quality and Safety with SIRIM QAS |
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Tourism Malaysia Campaign: Malaysia Truly Asia Metaverse: Merging Digital and Physical Worlds for Tourism Malaysia Agency: Colorverse |
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Wipro Unza Malaysia Brand: Safi Campaign: Safi Perfect White Relaunch Agencies: Media Brands Content Studio (MBCS), PHD Media |
27. Excellence in Media Strategy
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Etika Brand: Calpis Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! Agency: Ampersand Advisory |
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Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agencies: Ampersand Advisory, Geek Events |
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Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages Agency: Ampersand Advisory |
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Julie’s Biscuits Campaign: Iklan Raya A.I.dilfitri Agency: Kredence Creative Solutions (KCS) |
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Lendlease Malaysia Brand: The Exchange TRX Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls with Integrated Media Strategy Agency: Ampersand Advisory |
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Nando’s Malaysia Campaign: Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal Agency: Ampersand Advisory |
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Tune Talk Campaign: UJIAN Ramadan-Raya |
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Wipro Unza Malaysia Brand: Aiken Prebiotic Campaign: Winning Formula: Aiken Cracked the Sunscreen Market with a Multi-Faceted YouTube Strategy Agencies: PHD Media (Malaysia), MBCS |
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YTL Communications Brand: Yes Campaign: The New Era of 5G – Powered by Yes Agency: Accenture Song |
28. Excellence in Mobile Marketing
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Allianz Malaysia Campaign: Allianz Scores 10/10 with 4 in 1 Mobile Optimised Film and 1 Rockstar Concert Agency: Ampersand Advisory |
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Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agencies: Ampersand Advisory, Geek Events |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: AI creates song of love by toddlers for Mother’s Day through Mobile, wins 2 records Agency: Ampersand Advisory |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
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RHB Banking Group Brand: RHB Bank Campaign: Less Time Banking, More Time Bonding Agency: The Shout Group |
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Samsung Malaysia Campaign: Samsung Gets its Game Face On with Galaxy Watch6 ‘Customize Your Style’ Mobile Campaign Agencies: Starcom Malaysia, Digital Turbine |
29. Excellence in Multilingual Marketing
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Chek Hup Campaign: Year Of The YO Agencies: Infinitus Films MY, Sunstrong Entertainment, Woohoo Pictures, Wofollow, Attitude Ideology |
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Elitetrax Marketing Brand: Harvey Norman Campaign: Harvey Norman’s Sabahan Journey Agency: Fishermen Analytics |
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Etika Brand: Wonda Coffee Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages Agency: Ampersand Advisory |
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Malaysia Airports Campaign: Jalinan Aidilfitri Agency: TEAM LEWIS |
30. Excellence in Omnichannel
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Alliance Bank Malaysia Campaign: Who’s Where In Banking? |
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Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
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Lendlease Malaysia Brand: The Exchange TRX Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls through Omnichannel Strategy Agency: Ampersand Advisory |
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MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
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Rev Edition Brand: Hoka Campaign: Serious running shoes sell out super fast: HOKA sells RM1,300 shoe at record speed! Agency: Ampersand Advisory |
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RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal Agencies: The Shout Group, Star Media Group |
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Shiseido Malaysia Campaign: ASR Perfect Power Trio Drives Super Customer Acquisition Agency: Ampersand Advisory |
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The Association of Banks in Malaysia (ABM) Campaign: Jangan Kena Scam Agency: M&C Saatchi |
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YTL Communications Brand: Yes Campaign: The New Era of 5G – Powered by Yes Agency: Accenture Song |
31. Excellence in Out-of-Home Advertising
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AlHijrah Media Corporation Campaign: Alhijrah On Train Agency: TV Alhijrah |
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CelcomDigi Campaign: CelcomDigi: when 2 titans joined forces to craft excellence in OOH Execution Agency: OMD Malaysia |
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Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agencies: Ampersand Advisory |
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Hong Kong Tourism Board Campaign: Hello Hong Kong |
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KFC Malaysia Campaign: KFC’s “Waktu Jimat” Campaign: Leveraging DOOH Innovation to Drive Sales and Celebrate Milestones Agencies: Moving Walls, Kinesso |
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MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
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WonderLab Campaign: Be Iconic Agency: MindMade Creative Communications |
32. Excellence in Performance Marketing
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Alliance Bank Malaysia Campaign: Quantified Conversions: Alliance Bank’s Account Opening Precision Campaign Agencies: Seed Integrated Malaysia, Mediatropy |
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Alliance Bank Malaysia Campaign: CashFirst: Simple.Fast.Rewarding Agency: Reise Digital |
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Alliance Bank Malaysia Campaign: Precision Pathways: Alliance Bank’s Triumph in In-App Account Acquisitions Agency: Seed Integrated Malaysia |
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BMW Group Malaysia Brand: MINI Malaysia Campaign: MINImalism with Maximum Style Agency: Accenture Song |
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CelcomDigi Campaign: CelcomDigi Fibre: Reimagine Home Agency: OMD Malaysia |
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Julie’s Biscuits Campaign: Iklan Raya A.I.Dilfitri Agency: Kredence Creative Solutions (KCS) |
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RHB Banking Group Brand: RHB Bank Campaign: The RHB Limited Edition White Card Agency: The Shout Group |
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Shiseido Malaysia Campaign: ASR Perfect Power Trio Drives Super Customer Acquisition Agency: Ampersand Advisory |
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Standard Chartered Malaysia Campaign: Standard Chartered Simply Cash Credit Card Acquisition Agencies: Mastercard, Carat Malaysia |
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Wipro Unza Malaysia Brand: Aiken Prebiotic Campaign: From Laggard to Leader: Aiken Conquered the Sunscreen Market with YouTube and Creator Authenticity Agencies: PHD Media (Malaysia), MBCS |
33. Excellence in Personalisation Marketing
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Alliance Bank Malaysia Campaign: Penang Lang, Kaki Lang! An Alliance Bank Heritage Run Story Agency: Hamburger Asia |
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CTOS Data Systems Brand: CTOS Campaign: Tailored Experience, Transformed Results: Achieving Sustainable Growth For CTOS Agency: Accenture Song |
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Etika Brand: Wonda Coffee Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride Agency: Ampersand Advisory |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: AI creates personalised song of love for mums by their own toddlers’ voices Agency: Ampersand Advisory |
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Nestlé Purina PetCare Company Campaign: Purina One Corner Dress-Up Agency: Ink Marketing |
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RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal Agencies: The Shout Group, Star Media Group |
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Unicharm Corporation Brand: MamyPoko Campaign: Mamypoko Dengue Alert System Agency: Hearts & Science Malaysia |
34. Excellence in Programmatic Marketing
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KFC Malaysia Campaign: KFC’s “Waktu Jimat” Campaign: Leveraging DOOH Innovation to Drive Sales and Celebrate Milestones Agencies: Moving Walls, Kinesso |
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Telekom Malaysia Brand: Unifi Campaign: Macam-Macam Gaya Hidup, Sama-Sama Keluarga Agency: GrowthOps Asia |
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Unicharm Corporation Brand: MamyPoko Campaign: Mamypoko Dengue Alert System Agency: Hearts & Science Malaysia |
35. Excellence in Public Sector / Non-Profit Marketing
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Etika Brand: ATLAS Vending Campaign: ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya Agencies: Ampersand Advisory, Living Minds |
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Lembaga Tabung Angkatan Tentera Campaign: Kempen Demi Wira Kami – LARIAN WIRA Dibawakan Oleh Lembaga Tabung Angkatan Tentera Agency: JomRun |
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Prudential BSN Takaful (PruBSN) Campaign: PruBSN Microtakaful Jariyah (MTJ) |
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Prudential BSN Takaful (PruBSN) Campaign: Skim Insurans Kesejahteraan Rakyat (SIKR) Agency: Implementation Coordination Unit of the Prime Minister’s Department (ICU JPM) |
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TNB Retail Campaign: Consumer Pulse: Driving Excellence to be the Retailer of Choice Agency: PersonEDGE |
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Yayasan Chow Kit Campaign: Advocating For Online Child Protection Through Policy Change Agency:Ampersand Advisory |
36. Excellence in Relationship Marketing
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Enrich by Malaysia Airlines Campaign: THE LOVE LANGUAGE OF LOYALTY: Winning the hearts of Enrich members Agency: Magna Digital |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow builds relationships with mums using AI Song by Toddlers, wins 2 records Agency: Ampersand Advisory |
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Prince Court Medical Centre Campaign: Breaking Barriers with the Prince Court Playoffs: Launch of Prince Court’s Orthopaedic Clinic of Excellence Agency: FGS Ninja |
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Rev Edition Brand: Hoka Campaign: HOKA builds a relationship with serious runners, sells RM1,300 shoe at record speed! Agency: Ampersand Advisory |
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Watsons Malaysia Campaign: Watsons Empowering Malaysians to Shop Online With More Value Agency: Accenture Song |
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Watsons Malaysia Campaign: Leveraging Watson’s CRM Data for Enhanced Customer Insights and Engagement Agency: Accenture Song |
37. Excellence in Retail / Shopper Marketing
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CapitaLand Investment (Malaysia) Campaign: CapitaLand Digital Rewards Campaign |
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CUCKOO International (MAL) Brand: CUCKOO Malaysia Campaign: CUCKOO 9th Anniversary “Beli CUCKOO Menang Kondo” Campaign Agency: Naga DDB Tribal |
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Etika Brand: Mirinda Campaign: Mirinda : A sparkling blend of tradition, star power, Mirinda magic and fizz-tastic innovation Agency: Ampersand Advisory |
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Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agencies: Ampersand Advisory, Geek Events |
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FrieslandCampina Brand: Dutch Lady Milk Industries Campaign: Gen Strong & Courageous Agencies: Accenture Song, PHD Media |
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Lendlease Malaysia Brand: The Exchange TRX Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls Agency: Ampersand Advisory |
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Malaysia Airports Campaign: Jalinan Aidilfitri Agency: TEAM LEWIS |
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Rev Edition Brand: Hoka Campaign: Serious running shoes sell out super fast: HOKA sells RM1,300 shoe in record time! Agency: Ampersand Advisory |
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Woodpeckers Group Brand: llaollao Campaign: llaollao x Transformers |
38. Excellence in Search Marketing
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Alliance Bank Malaysia Campaign: Alliance Bank’s Precision Campaign: Utilising SEM for Qualified Conversions in App Agency: Seed Integrated Malaysia |
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AmBank Brand: AmBank SME Amplify Campaign: Overcoming Cash Flow Hurdles, AmBank’s SEM Amplifies SME Growth Agency: Seed Integrated Malaysia |
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World Vision Malaysia Campaign: Sponsoring More Children with SEO Agency: Fishermen Analytics |
39. Excellence in Social Media Marketing
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FrieslandCampina Brand: Dutch Lady Milk Industries Campaign: Gen Strong & Courageous Agencies: Accenture Song, PHD Media |
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Jobstreet by SEEK Campaign: Better Matches Agency: Naga DDB Tribal |
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Lendlease Malaysia Brand: The Exchange TRX Campaign: GET FAMOUS, FAST! The Exchange TRX Soars to #1 in 200 Malls, with Smart, Seductive Social Agency: Ampersand Advisory |
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Mead Johnson Nutrition Brand: Enfagrow Campaign: Enfagrow uses social media to spread AI Song “A+ Mums Raise A+ Kids” Agency: Ampersand Advisory |
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MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
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RHB Banking Group Brand: RHB Bank Campaign: Cabaran Hidangan RHB MySiswa Agency: GrowthOps Asia |
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Securities Commission Malaysia Campaign: Risky or Rezeki? Agencies: Aforemention by FOREFRONT |
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Watsons Malaysia Campaign: Empowering Watsons Influencers as Advocates Agency: Accenture Song |
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Wipro Unza Malaysia Brand: Dashing Campaign: DASHING – Force For Good Agencies: Mutiara Harrison (part of McCann Worldgroup), PHD Media Malaysia |
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Yeo Hiap Seng (Malaysia) Brand: Yeo’s Campaign: Yeo’s Raya 2024 – Segarkan Ramadan, Raikan Kemenangan |
40. Excellence in Sponsorship Activation
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Alliance Bank Malaysia Campaign: Alliance Bank Goes To The Movies Too |
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Etika Brand: Calpis Campaign: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya Agencies: Ampersand Advisory, Living Minds |
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Etika Brand: Wonda Coffee Campaign: Wonda Kopi Tarik – A Runaway Success with Keretapi Sarong Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages Agency: Ampersand Advisory |
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Malaysia Airlines Campaign: The Launch of Global Partnership Between Malaysia Airlines and Manchester United |
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Pos Malaysia Campaign: The excellence in Sponsorship Activation for all matches and league by Malaysia Football League (MFL), especially on Malaysia Cup 2023. |
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TCP Red Bull Malaysia Brand: Red Bull Campaign: Red Bull Sport Marketing Cub Prix |
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UMW Toyota Motor Brand: Toyota Tour Campaign: Toyota Drives Premium Experiences On The Green Agencies: Seed Integrated Malaysia, Hakuhodo Malaysia |
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Wipro Unza Malaysia Brand: Safi Perfect White Campaign: Safi Perfect White VIU Sponsorship – Saga With Love Agencies: PHD Media (Malaysia), MBCS |
41. Excellence in TV / Video Advertising
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CelcomDigi Campaign: CelcomDigi Fibre: Reimagine Home with Cohort Audiences Agency: OMD Malaysia |
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Jobstreet by SEEK Campaign: Better Matches Agency: Naga DDB Tribal |
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MR.DIY Campaign: CNY 2024 – Wo Ai Ni Campaign Agency: Fishermen Integrated, Imagineer Film |
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MR.DIY Campaign: Raya Sama-Sama |
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Petroliam Nasional Brand: PETRONAS Campaign: PETRONAS CNY 2024 Agency: Accenture Song |
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Petroliam Nasional Brand: PETRONAS Campaign: PETRONAS Raya 2024 Agency: Accenture Song |
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RHB Banking Group Brand: RHB Bank Campaign: Forgiveness Agency: The Shout Group |
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Tune Talk Campaign: Tune Talk Deepavali 2023 |
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YL Brands Brand: NEUVIDA Campaign: Always NEU, All-Ways Rich Agency: YellowLeads |
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ZUS Coffee Campaign: ZUS Coffee: Buatan Malaysia Agencies: Fishermen Integrated, Imagineer Film |
42. Excellence in Urban Guerrilla Marketing
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Alliance Bank Malaysia Campaign: (Do Not) Hold On To Your Seats, You Have Been Upgraded! |
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Etika Brand: Mountain Dew Campaign: World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records Agency: Ampersand Advisory |
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Etika Brand: Wonda Coffee Campaign: The Original Taste of Malaysia rolls out a Wonda-ful five pillars campaign Agency: Ampersand Advisory |
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Jobstreet by SEEK Campaign: Better Matches Agency: Naga DDB Tribal |
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MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
43. Excellence in Viral Marketing
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Golden Screen Cinemas Campaign: “How To Make Millions Before Grandma Dies” Viral Campaign |
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Lendlease Malaysia Brand: The Exchange TRX Campaign: GO VIRAL FAST! The Exchange TRX creates FOMO and soars to #1 amongst 200 Malls Agency: Ampersand Advisory |
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MR.DIY Campaign: MR D.I.Y Merdeka 2023 |
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MR.DIY Campaign: Big & Small, MR D.I.Y Has It All Agency: The Shout Group |
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MR.DIY Campaign: Raya Sama-Sama |
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Nestlé (Zone AOA) Brand: Nestlé & Wyeth Nutrition Campaign: Nestlé x Lazada Regional Super Brand Day 2024 – Generations Of Love Agency: Imagic Esolutions |
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Pet World Nutritions Brand: Delizios Campaign: Catelier: Malaysia’s 1st Cat Fine Dining Experience |
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RHB Banking Group Brand: RHB Bank Campaign: Forgiveness Agency: The Shout Group |
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Woodpeckers Group Brand: ChaTraMue Campaign: Calling for Nadia! |
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ZUS Coffee Campaign: ZUS Coffee: Buatan Malaysia Agencies: Fishermen Integrated, Imagineer Film |
44. Marketing Leader of the Year
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MR.DIY Individual: Alex Goh |
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RHB Banking Group Individual: Wendy Tan |
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Sharp Electronics Malaysia Individual: Jayson Ong |
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SIRIM QAS International Individual: Sarasufia Hamdan |
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Tune Talk Individual: Joseph Lim |
45. Marketing Team of the Year
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Alliance Bank Malaysia |
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Etika |
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IOI City Mall |
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MR.DIY |
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Prince Court Medical Centre |
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Resorts World Genting |
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RHB Banking Group |
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Sharp Electronics Malaysia |
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Spritzer |
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Telekom Malaysia – Unifi (TM Technology Services) |
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