2023 Winners
Marketer of the Year
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Etika |
1. Excellence in Advertising
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Gold Etika Brand: Wonda Campaign: Wonda At Every Corner – #WondaBolaCorner Agency: Fishermen Integrated |
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Silver Allianz Malaysia Campaign: Ring Ring Just Call Allianz Agencies: The Black Sheep, IPG MediaBrands |
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Bronze Allianz Malaysia Brand: Allianz Campaign: Be A-Z Ready for Tomorrow Agency: FCB SHOUT |
2. Excellence in Anniversary Marketing
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Gold Serba Wangi Brand: JATI Campaign: JATI 30 tahun kegemilangan Agencies: Humex Resources, ADS ON Marketing, Digital Ads |
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Silver llaollao Campaign: llaollao froyo fiesta Agencies: One Two Jus, JWL Event |
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Bronze DKSH Malaysia Campaign: DKSH Malaysia 100 Years Anniversary |
3. Excellence in B2B Marketing
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Gold Alliance Bank Malaysia (ABMB) Campaign: Alliance Digital SME Brings The Bank To You Agency: Zen Communications |
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Silver Nippon Paint Malaysia Campaign: NIPPON Paint pushing the boundaries to be the first Total Coating & Construction Solutions provider in SEA! Agency: Accenture Song |
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Bronze Alliance Bank Malaysia (ABMB) Brand: BizSmart eTrade Campaign: Three Waves to Effectively Change Malaysian Businesses into Embracing Digital Financing. Agencies: ForeFront,Vertex Blue |
4. Excellence in Brand Awareness
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Gold MR. DIY Campaign: All New Raya With Mr. DIY Agency: FCB SHOUT |
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Silver Allianz Malaysia Campaign: Ring Ring Just Call Allianz Agencies: The Black Sheep, IPG MediaBrands |
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Bronze Sharp Electronics Malaysia Brand: Sharp Malaysia Campaign: 4-in-1ove Everyday with Sharp Pro-Flex Washing Machine Agency: Alexandre Bernard Advertising |
5. Excellence in Brand Strategy
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Gold Etika Brand: Pepsi Campaign: Save The Drama With Pepsi Agency: FCB SHOUT |
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Silver Reckitt Benckiser Brand: Durex Campaign: Durex Academy Agency: Fishermen Integrated |
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Bronze Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing! Agency: Ampersand Advisory |
6. Excellence in Communications / Public Relations
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Gold Resorts World Genting Campaign: Welcome To My World Agency: FCB SHOUT |
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Silver Wizards of the Coast (SEA) Brand: Magic: The Gathering Campaign: Dominaria United Agencies: Jireh Consult, APRW, Eliphant |
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Bronze Axiata Campaign: The Turning Point: A Voice for the Under-represented Agency: ADA Asia |
7. Excellence in Consumer Insights / Market Research
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Gold Etika Brand: Pepsi Campaign: Save The Drama With Pepsi Agency: FCB SHOUT |
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Silver Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing! Agency: Ampersand Advisory |
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Bronze Fonterra Malaysia Brand: Connected Mums Club Campaign: A connected community for disconnected mommies Agency: Accenture Song |
8. Excellence in Content Marketing
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Gold Farm Fresh Malaysia Brand: Farm Fresh Grow Campaign: The Honest Milk Agency: Accenture Song |
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Silver Etika Brand: Pepsi Campaign: Save The Drama With Pepsi Agency: FCB SHOUT |
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Bronze Isuzu Malaysia Campaign: The Isuzu Xtreme Borneo Challenge Agency: Team Moxim |
9. Excellence in COVID-19 Related Campaigns
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Gold Unilever Malaysia Brand: Lifebuoy Campaign: Mari Kita Ber-healthy Malaysia Agency: Accenture Song |
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Silver RHB Banking Group Brand: RHB Bank Campaign: #JomSapot BeliLokal Agencies: FCB SHOUT, Star Media Group |
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Bronze Hawley & Hazel Malaysia Brand: Darlie Campaign: #SemangatTogether Agency: FCB SHOUT |
10. Excellence in CSR / Cause Marketing
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Gold Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing! Agency: Ampersand Advisory |
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Silver Maybank Campaign: #MacamYesMaybeNot Agency: VMLY&R Malaysia |
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Bronze Alliance Bank Malaysia (ABMB) Brand: #SupportLokal Campaign: #SupportLokal Returns Stronger with Local SMEs and Community in Mind |
11. Excellence in Customer Engagement
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Gold Unilever Malaysia Brand: Lifebuoy Campaign: Mari Kita Ber-Healthy Malaysia Agency: Accenture Song |
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Silver Celcom Mobile Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom Agency: M&C Saatchi Malaysia |
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Bronze Reckitt Benckiser Brand: Durex Campaign: Durex Academy Agency: Fishermen Integrated |
12. Excellence in Data-Driven Marketing
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Gold Taylor’s University Campaign: “Lead”ing ADP Forward |
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Silver Enrich by Malaysia Airlines Campaign: STEPPING STONES – Turning Data Into Customised Solutions For Members Agency: Magna Digital |
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Bronze PETRONAS Dagangan Campaign: Rancakkan Raya 2023: A Petronas Celebration With a Difference Agency: ADA Asia |
13. Excellence in Digital Marketing
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Gold Watsons Personal Care Stores Brand: Watsons Malaysia Campaign: #SuperKakiWatsons Agency: Accenture Song |
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Silver Alliance Bank Malaysia (ABMB) Campaign: Recycle, Reuse, Reduce – A Zero Waste Approach to Optimisation Agencies: Invictus Blue, Zen Communications |
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Bronze Nestlé AOA Campaign: Mama Magic Agency: Imagic Esolutions |
14. Excellence in eCommerce Marketing
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Gold Nestlé AOA Campaign: Mama Magic Agency: Imagic Esolutions |
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Silver Shiseido Malaysia Brand: Shiseido Sunscreen Campaign: Saving The Planet One Sunscreen At A Time Agency: Ampersand Advisory |
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Bronze Wipro Unza Malaysia Brand: Aiken Campaign: Aiken Prebiotic CNY Shui Run Run Agencies: Mediabrands Content Studio, PHD Media |
15. Excellence in Event Marketing
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Gold Etika Brand: Goodday Milk Malaysia Campaign: Goodday KidSTART – Malaysia’s biggest kid-preneur challenge Agency: Ampersand Advisory |
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Silver Etika Brand: Wonda Extra Presso x Lipton Tea Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance! Agency: Ampersand Advisory |
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Bronze L’OCCITANE Malaysia Brand: L’OCCITANE en Provence Campaign: L’OCCITANE Hotel |
16. Excellence in Experiential Marketing
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Gold Etika Brand: Pepsi Campaign: Save The Drama With Pepsi Agency: FCB SHOUT |
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Silver HSBC Campaign: HSBC TravelOne Credit Card: Unlocking a World of Travel Freedom Agencies: Mastercard (Advisors Client Services), VEP Asia, Wunderman Thompson |
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Bronze New Balance Campaign: New Balance Fuel Ground 2022 Agency: GO Communications |
17. Excellence in Gaming
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Gold Unilever Brand: CLEAR MEN Campaign: CLEAR Men Seizes World Cup Half Time With Live Gaming Agencies: Astro Malaysia Holdings, Mindshare Malaysia |
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Silver The Coca-Cola Company Brand: Sprite Campaign: Sprite Stay Cool Je Agencies: Ogilvy, Rocketfuel Entertainment (eGG Network), EssenceMediacom |
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Bronze Yoodo Campaign: Yoodo Alliance: Forging a Dominant Esports Force Agencies: ADA, 4 Thirteen, Truth |
18. Excellence in Influencer / KOLs Marketing
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Gold MR. DIY Campaign: All New Raya With Mr. DIY Agency: FCB SHOUT |
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Silver Farm Fresh Malaysia Brand: Farm Fresh Grow Campaign: The Honest Milk Agency: Accenture Song |
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Bronze Unilever Malaysia Brand: Lifebuoy Campaign: Mari Kita Ber-Healthy Malaysia Agency: Accenture Song |
19. Excellence in Integrated Marketing
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Gold Farm Fresh Malaysia Brand: Farm Fresh Grow Campaign: The Honest Milk Agency: Accenture Song |
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Silver Hawley & Hazel Malaysia Brand: Darlie Campaign: Darlie Fresh Protect – Refreshing The ‘Freshness’ Category For Toothpaste Agency: FCB SHOUT |
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Bronze Hong Kong Tourism Board Campaign: “HELLO HONG KONG” in Malaysia |
20. Excellence in Interactive Marketing / AR & VR
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Gold Wipro Unza Malaysia Brand: Carrie Junior Campaign: CNY Huat AR Filter Game Contest Agency: At Event Quest |
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Silver Celcom Mobile Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom Agency: M&C Saatchi Malaysia |
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Bronze GP Batteries Campaign: GP=Extra Playtime Agency: Ignite Global |
21. Excellence in Launch Marketing
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Gold RHB Banking Group Brand: RHB Bank Campaign: Bank Your Way. Ride Your Style. Agency: FCB SHOUT |
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Silver Resorts World Genting Campaign: Welcome To My World Agency: FCB SHOUT |
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Bronze Tune Protect Group Campaign: Click to Start Agencies: TBWA, OMD |
22. Excellence in Loyalty Marketing
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Gold Enrich by Malaysia Airlines Campaign: STEPPING STONES – Fast-track Your Way To The Top Agency: Magna Digital |
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Silver RHB Banking Group Brand: RHB Bank Campaign: RHB Bankwide Loyalty Campaign Agency: Eminent |
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Bronze Watsons Personal Care Stores Brand: Watsons Malaysia Campaign: #SuperKakiWatsons Agency: Accenture Song |
23. Excellence in Marketing Innovation
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Gold RHB Banking Group Brand: RHB Bank Campaign: Bank Your Way. Ride Your Style. Agency: FCB SHOUT |
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Silver Etika Brand: Wonda Extra Presso x Lipton Tea Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance! Agency: Ampersand Advisory |
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Bronze Etika Brand: Wonda Extra Presso Campaign: Wonda Extra Presso Delivers Horror Chills And Sales Thrills Agency: Astro Malaysia Holdings |
24. Excellence in Marketing to a Specific Audience
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Gold Celcom Mobile Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom Agency: M&C Saatchi Malaysia |
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Silver The Coca-Cola Company Brand: Sprite Campaign: Sprite Stay Cool Je Agencies: Ogilvy, Rocketfuel Entertainment (eGG Network), EssenceMediacom |
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Bronze Pfizer Malaysia Campaign: Launch of the National Thrive Week Agency: Hexa-Communications |
25. Excellence in Marketing Transformation
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Gold Alliance Bank Malaysia (ABMB) Campaign: A Tale of Marketing Transformation Triumphs: How we transformed to an “Outcome and Performance-based” Marketing Organization in Alliance Bank Agencies: Vertex Blue, Ampersand Advisory |
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Silver Resorts World Genting Campaign: Welcome To My World Agency: FCB SHOUT |
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Bronze PETRONAS Dagangan Campaign: Rancakkan Raya 2023: A Petronas Celebration With a Difference Agency: ADA Asia |
26. Excellence in Media Strategy
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Gold Spritzer Campaign: New Look. New Purpose. Agency: FCB SHOUT |
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Silver Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing! Agency: Ampersand Advisory |
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Bronze Tune Talk Campaign: Jimat dan #HappyTanpaHad Agency: mSIX |
27. Excellence in Mobile Marketing
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Gold Alliance Bank Malaysia (ABMB) Campaign: Alliance SavePlus – Your Everyday Digital Account Agency: REISE Digital |
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Silver Etika Brand: Pepsi Campaign: Save The Drama With Pepsi Agency: FCB SHOUT |
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Silver Abbott Campaign: My Abbott Cares Agency: TDG – The D Group |
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Bronze Alliance Bank Malaysia (ABMB) Brand: The Bank in Your Pocket Campaign: Accelerating Digitalisation with the Bank in Everyone’s Pocket Agencies: Ampersand Advisory, Magnate |
28. Excellence in Omnichannel
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Gold Etika Brand: Wonda Campaign: Wonda At Every Corner – #WondaBolaCorner Agency: Fishermen Integrated |
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Silver Etika Brand: Pepsi Campaign: Save The Drama With Pepsi Agency: FCB SHOUT |
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Bronze Watsons Personal Care Stores Brand: Watsons Malaysia Campaign: Watsons K-Beauty Campaign Agency: Accenture Song |
29. Excellence in Out-of-Home Advertising
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Gold Shell Brand: Shell FuelSave95 Campaign: New Shell FuelSave 95 Launch Agency: EssenceMediacom |
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Silver RHB Banking Group Brand: RHB Bank Campaign: RHB Multi Currency Debit Card Billboard Agency: Steady Pom Pi Pi |
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Bronze Spritzer Campaign: New Look. New Purpose. Agency: FCB SHOUT |
30. Excellence in Performance Marketing
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Gold Etika Brand: Wonda Extra Presso x Lipton Tea Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance! Agency: Ampersand Advisory |
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Silver BMW Malaysia Brand: BMW Campaign: BMW Electrifying Joy Agency: Accenture Song |
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Bronze Serba Wangi Brand: ecoBrown’s Campaign: ecoBrown’s Subscription Plan Agency: Digital Ads |
31. Excellence in Personalisation Marketing
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Gold Etika Brand: Wonda Extra Presso x Lipton Tea Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance! Agency: Ampersand Advisory |
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Silver Abbott Campaign: My Abbott Cares Agency: TDG – The D Group |
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Bronze PETRONAS Dagangan Campaign: Cardless Mesra: A Successful Pilot Driven by Consumer Voices Agency: ADA Asia |
32. Excellence in Programmatic Marketing
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Gold Maybank Campaign:Maybank Raya Amplification – You Don’t Have to Cry: Celebrating Raya with Joy, Kindness, and Sincerity Agency: Invictus Blue Group |
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Silver GP Batteries Campaign:GP=Extra Playtime Agency: Ignite Global |
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Bronze PepsiCo Brand: Tropicana Campaign: Tropicana Twister campaign Agencies: Publicis Media, The Trade Desk |
33. Excellence in Public Sector / Non-Profit Marketing
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Gold Prudential BSN Takaful Brand: PruBSN Campaign: PruBSN Microtakaful Jariyah Agency: ICU JPM |
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Silver Etika Brand: Goodday Milk Malaysia Campaign: Goodday KidSTART – Malaysia’s biggest kid-preneur challenge Agency: Ampersand Advisory |
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Bronze Pantai Hospital Kuala Lumpur Campaign: Screen To Be Sure Agencies: Visionary Seed, Maverick Moment |
34. Excellence in Relationship Marketing
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Gold RHB Banking Group Brand: RHB Bank Campaign: Driving card growth for Gen U: How RHB, a utility-focussed bank empowered the utility-first generation Agency: Accenture Song |
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Silver Vinda Malaysia Brand: TENA Campaign: TENA HEROES: Market leader becomes thought leader by telling stories that Champion Active Ageing! Agency: Ampersand Advisory |
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Bronze Prudential Assurance Malaysia Campaign: PRUMy Child Plus Agency: Naga DDB Tribal |
35. Excellence in Retail / Shopper Marketing
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Gold llaollao Campaign: llaollao froyo fiesta Agencies: One Two Jus, JWL Event |
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Silver WCT Malls Management Campaign: Voucher Bonanza Sale |
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Bronze Etika Brand: Pepsi Campaign: Harvest Festival 2023 Agency: X10 Media |
36. Excellence in Search Marketing
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Gold Taylor’s University Campaign: The Art of Search Marketing: Elevating New Product Introductions |
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Silver Big Ben Academy Campaign: SEOfluency Agency: Fovty Tech |
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Bronze GP Batteries Campaign: GP=Extra Playtime Agency: Ignite Global |
37. Excellence in Social Media Marketing
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Gold Yoodo Campaign: Build A Malaysian Agency: Loka Made |
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Silver Malaysia Campaign: Jom Prevent Lah Agency: Hexa-Communications |
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Bronze The Coca-Cola Company Brand: Sprite Campaign: Sprite Stay Cool Je Agencies: Ogilvy, Rocketfuel Entertainment (eGG Network), EssenceMediacom |
38. Excellence in Sponsorship Activation
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Gold Celcom Mobile Campaign: Gila Gila Bola’ A Game-Winning World Cup Campaign by Celcom Agency: M&C Saatchi Malaysia |
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Silver Etika Brand: Pepsi Campaign: Harvest Festival 2023 Agency: X10 Media |
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Bronze Pos Malaysia Campaign: Pos Malaysia Sports Sponsorship Activation |
39. Excellence in TV / Video Advertising
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Gold MR. DIY Campaign: All New Raya With Mr. DIY Agency: FCB SHOUT |
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Silver Etika Brand: Pepsi Campaign: Save The Drama With Pepsi Agency: FCB SHOUT |
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Bronze Allianz Malaysia Campaign: Ring Ring Just Call Allianz Agencies: The Black Sheep, IPG MediaBrands |
40. Excellence in Viral Marketing
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Gold Etika Brand: Wonda Extra Presso x Lipton Tea Campaign: Wonda Extra Presso x Lipton Tea #Chaming Together For A Liquid Romance! Agency: Ampersand Advisory |
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Silver RHB Banking Group Brand: RHB Bank Campaign: RHB Multi Currency Debit Card Billboard Agency: Steady Pom Pi Pi |
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Bronze Wipro Unza Malaysia Brand: Romano Campaign: Romano: Young Men at First Class Agency: PHD Media (Malaysia) |
41. Marketing Leader of the Year
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Gold Etika Individual: Amy Gan |
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Silver Sharp Electronics Malaysia Individual: Jayson Ong |
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Bronze RHB Banking Group Individual: Abdul Sani Abdul Murad |
42. Marketing Team of the Year
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Gold MR. DIY |
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Silver Spritzer |
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Bronze RHB Banking Group |
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