2022 Winners
Marketer of the Year
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RHB Banking Group |
1. Excellence in Advertising
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Gold Unilever (Malaysia), Netflix Brands: Magnum, Netflix Campaign: The Sweet Goodbye Agency: Accenture Song |
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Silver Watsons Malaysia Campaign: Watsons Grandest Happy Beautiful Year Agency: Accenture Song |
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Bronze Tenaga Nasional (TNB) Campaign: TNB Bring Forth Lessons to Spread Good Energy Through Adversity Agency: Accenture Song |
2. Excellence in B2B Marketing
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Gold Maxis Business Campaign: Redefining Digital Resiliency with Maxis eCommerce Agency: Maxis eCommerce & Retail |
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Silver Allianz Malaysia Campaign: Allianz ABSolutely Campaign Agency: 4 Thirteen Group |
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Bronze ATLAS Vending Campaign: #SapotSME Agency: Rantau Golin |
3. Excellence in Brand Awareness
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Gold |
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Silver RHB Banking Group Brand: RHB Bank Campaign: PEOPLE, PURPOSE AND PROGRESS – Inspiring sustainable progress for communities and the environment, one purposeful story at a time. Agency: FCB SHOUT |
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Bronze Open University Malaysia Campaign: Flexible Learning Experience At Open University Malaysia Agency: XCALIBUR |
4. Excellence in Brand Strategy
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Gold Abbott Laboratories Brand: Similac Intelli-Pro Campaign: Dari Minda Turun ke Hati (Nourish the mind, nuture the heart) Agency: TBWA\ Malaysia |
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Silver Naza Italia Brand: Maserati Malaysia Campaign: Maserati Momentum Agency: Aforemention (A FOREFRONT Company) |
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Bronze Bake With Yen Campaign: Bake With Yen Brand Revitalisation Agencies: Beatnk, TJT, REBL, Mad Hat Asia, INSIGHTZ |
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Bronze ekaterra Brand: Lipton Campaign: Sekuat Rasa Teh, Seerat Ikatan Kasih Agency: Mad Hat Asia |
5. Excellence in Communications / Public Relations
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Gold Watsons Malaysia Campaign: Watsons Grandest Happy Beautiful Year Agency: Accenture Song |
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Silver Jollibee Campaign: Jollibee: Joy At First Bite Campaign Agency: VoxEureka |
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Bronze RB (Health) Malaysia Brand: Durex Campaign: Durex COMETOGETHER |
6. Excellence in Consumer Insights / Market Research
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Gold Prudential Assurance Malaysia Campaign: PRUCash Enrich: How we got people today, to spend for tomorrow Agency: Naga DDB Tribal |
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Silver PETRONAS Dagangan Campaign: Petronas Mesra Visa Kasih Bonanza: Harnessing insights to win over switchers Agency: ADA |
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Bronze Petron Malaysia Campaign: Petron Jom Jalan-Jalan Agency: Astana International |
7. Excellence in Content Marketing
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Gold Malaysia Aviation Group Brand: Malaysia Airlines Campaign: Satu Dua Tiga, Jom! – Malaysia Airlines Safety Video Agency: Enfiniti |
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Silver Boehringer Ingelheim Brand: For Your Sweetheart Campaign: For Your Sweetheart: Think Diabetes, Think Heart Agency: Xttack Event |
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Bronze PepsiCo Brand: Pepsi Campaign: Pepsi BLACKout Hour Agency: Accenture Song |
8. Excellence in Corporate Social Responsibility
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Gold DHL Express Malaysia Campaign: One Like, One Light Movement |
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Silver Etika Brand: Goodday Campaign: A CSR That Got Kids Turning Scary Frontliners into Happee Frontliners Agency: Accenture Song |
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Bronze Bayer Consumer Health Malaysia Brand: Redoxon Campaign: Redoxon Strengthens Malaysians’ Immunity Resilience by Boosting the National COVID-19 Immunization Program Agencies: Fishermen Integrated, Mediacom Malaysia |
9. Excellence in COVID-19 Related Campaign
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Gold |
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Silver Mitsubishi Motors Malaysia Campaign: Malaysia’s 1st Unaccompanied Test Drive Agency: Square Roots |
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Bronze |
10. Excellence in Customer Engagement
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Gold PepsiCo Brand: Pepsi Campaign: Pepsi BLACKout Hour Agency: Accenture Song |
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Silver CIMB Campaign: CIMB Artober Agencies: Big Apple, MediaCompete |
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Bronze HEINEKEN Malaysia Brand: GUINNESS Malaysia Campaign: House of Guinness Agency: Sambal Lab |
11. Excellence in Data-Driven Marketing
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Gold iMoney Malaysia Campaign: #TaxTalk – Income Tax 2022 campaign |
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Silver PETRONAS Dagangan Campaign: Petronas Mesra Visa Kasih Bonanza: Harnessing insights to win over switchers Agency: ADA |
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Bronze TIME Internet Campaign: Connecting the dots with Kabel Besar Agency: Accenture Song |
12. Excellence in Digital Marketing
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Gold PepsiCo Brand: Lay’s Campaign: How Lay’s triggered cravings by launching an unforgettable collaborative snacking experience Agency: Accenture Song |
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Silver ekaterra Brand: Lipton Campaign: Sekuat Rasa Teh, Seerat Ikatan Kasih Agency: Mad Hat Asia |
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Bronze Unilever (Malaysia), Netflix Brands: Magnum, Netflix Campaign: The Sweet Goodbye Agency: Accenture Song |
13. Excellence in eCommerce Marketing
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Gold Drinkies Malaysia Campaign: Raising the bar – experiential party platform by drinkies Agency: Accenture Song |
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Silver GrabTaxi Holdings Brand: GrabSupermarket Campaign: Grab x Disney Brings the Gift of Magic Agency: Accenture Song |
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Bronze XIXILI Intima Campaign: Championing Body Positivity with The Perfect Fit For All Agency: Maxis eCommerce & Retail |
14. Excellence in Esports Marketing
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Gold Tune Talk Campaign: Think Tune Talk, Think Gaming Agency: m/SIX |
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Silver Celcom Brand: Yoodo Campaign: Defending Yoodo’s Position as the Go-to-Telco for Gamers Agencies: 4 Thirteen, ADA, Truth |
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Bronze Moonton Brand: Mobile Legends: Bang Bang Campaign: Mobile Legends Bang Bang M3 World Championship 2021 Agency: AP Media |
15. Excellence in Event Marketing
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Gold PepsiCo Brand: Pepsi Campaign: Pepsi BLACKout Hour Agency: Accenture Song |
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Silver CIMB Campaign: CIMB Artober Agencies: Big Apple, MediaCompete |
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Bronze Mitsubishi Motors Malaysia Campaign: Malaysia’s 1st Unaccompanied Test Drive Agency: Square Roots |
16. Excellence in Experiential Marketing
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Gold GrabTaxi Holdings Brand: GrabSupermarket Campaign: Grab x Disney Brings the Gift of Magic Agency: Accenture Song |
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Silver CapitaLand Retail Malaysia Brand: CapitaLand Investment Malaysia Campaign: CapitaLand Plant Rewards Agency: SKALE |
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Bronze ATLAS Vending Campaign: First Braille-Enabled Vending Machine Agency: Rantau Golin |
17. Best eCommerce Campaign - Cross-border / Multi-market
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Gold Unilever (Malaysia), Netflix Brands: Magnum, Netflix Campaign: The Sweet Goodbye Agency: Accenture Song |
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Silver Maybank Brand: MAE by Maybank2u Campaign: Raya IstiMAEwa Agencies: Reservoir Production, ONETWOJUS, The Clan |
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Bronze Celcom Brand: Yoodo Campaign: Misi Raya Puaka Agencies: 4 Thirteen, ADA, Truth |
18. Excellence in Influencer/ KOLs Marketing
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Gold Mead Johnson Nutrition Brand: PROVITAL Immuna Plus Campaign: PROVITAL Immuna Plus: World Immunity Month Campaign Agencies: Kingdom Digital, Impact Communications |
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Silver RHB Banking Group Brand: RHB Bank Campaign: GOLDEN WISDOM – Turning traditional culture into modern art-vertisements Agency: FCB SHOUT |
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Bronze Jollibee Campaign: Jollibee: Joy At First Bite Campaign Agency: VoxEureka |
19. Excellence in Integrated Marketing
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Gold Mead Johnson Nutrition Brand: PROVITAL Immuna Plus Campaign: PROVITAL Immuna Plus: World Immunity Month Campaign Agencies: Kingdom Digital, Impact Communications |
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Silver TIME Internet Campaign: Living The Best Life With Strong Connections Agency: Accenture Song |
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Bronze ekaterra Brand: Lipton Campaign: Sekuat Rasa Teh, Seerat Ikatan Kasih Agency: Mad Hat Asia |
20. Excellence in Interactive Marketing / AR & VR
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Gold CapitaLand Retail Malaysia Brand: CapitaLand Investment Malaysia Campaign: Agency: SKALE |
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Silver GrabTaxi Holdings Brand: GrabSupermarket Campaign: Grab x Disney Brings the Gift of Magic Agency: Accenture Song |
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Bronze Munchy Food Industries Campaign: Munchy’s Oh Munchy’s Goodness (OMG) 30 Campaign Agencies: Mindmade Creative Communications, LOKi Digital Agency, Bridges PR & Events, IPG Mediabrands |
21. Excellence in Launch / Re-launch Marketing
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Gold PepsiCo Brand: Lay’s Campaign: How Lay’s launched a collaborative snacking experience that triggered tastebuds everywhere Agency: Accenture Song |
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Silver Allianz Malaysia Campaign: Allianz ABSolutely Campaign Agency: 4 Thirteen Group |
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Silver HEINEKEN Malaysia Brand: GUINNESS Malaysia Campaign: House of Guinness Agency: Sambal Lab |
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Bronze McDonald’s Malaysia Brand: Gerbang Alaf Restaurants Campaign: McDonald’s Entertains Malaysians With Virtual Rock Concert For Launch of New BBQ Burger Agencies: Astro Media Solutions, OMD Malaysia, Leo Burnett |
22. Excellence in Loyalty Marketing
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Gold CapitaLand Retail Malaysia Brand: CapitaLand Investment Malaysia Campaign: CapitaLand Plant Rewards Agency: SKALE |
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Silver Fonterra Brands Malaysia Brand: Connected Mums Club Campaign: Winning mommies with marketing 4.0 Agency: Accenture Song |
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Bronze Enrich by Malaysia Airlines Campaign: From Meaningless Miles, To Plenty Of Smiles Agency: Magna Digital |
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Bronze Sunway Pals Loyalty Brand: Sunway Pals Campaign: Sunway Pals Apps – Loyalty Programme for business opportunity and customer retention |
23. Excellence in Marketing Innovation
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Gold RHB Banking Group Brand: RHB Bank Campaign: GOLDEN WISDOM – Turning traditional culture into modern art-vertisements Agency: FCB SHOUT |
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Silver Watsons Malaysia Campaign: Gaya Raya Luar Biasa Agency: Leo Burnett |
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Bronze Paynet Brand: DuitNow Campaign: Sure Can! Experience a Billboard come to life Agency: Dreamskingdoms |
24. Excellence in Marketing to a Specific Audience
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Gold Abbott Nutrition Brand: Pediasure Campaign: 50% Faster Growth not just for kids, but for media results too Agency: Spark Foundry |
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Silver Abbott Laboratories Brand: Similac Intelli-Pro Campaign: Dari Minda Turun ke Hati (Nourish the mind, nuture the heart) Agency: TBWA\ Malaysia |
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Bronze Prudential Assurance Malaysia Campaign: PRUCash Enrich: How we got people today, to spend for tomorrow Agency: Naga DDB Tribal |
25. Excellence in Marketing Transformation
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Gold DHL Express Malaysia Campaign: Bring it Home |
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Silver HEINEKEN Malaysia Brand: GUINNESS Malaysia Campaign: House of Guinness Agency: Sambal Lab |
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Bronze Rentas Health Brand: CALLIE Campaign: CALLIE Branding & Marketing Campaign Agency: Verso & Recto Brand Consultancy |
26. Excellence in Media Strategy
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Gold Moonton Brand: Mobile Legends: Bang Bang Campaign: Mobile Legends Bang Bang M3 World Championship 2021 Agency: AP Media |
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Silver Watsons Malaysia Campaign: Watsons Malaysia Agency: Accenture Song |
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Bronze Boehringer Ingelheim Brand: For Your Sweetheart Campaign: For Your Sweetheart: Think Diabetes, Think Heart Agency: Xttack Event |
27. Excellence in Mobile Marketing
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Gold Bayer Consumer Health Malaysia Brand: Berocca Campaign: Berocca Captures the Sahur Moment to Energise Malays to Be Their Best During Ramadan Agencies: Fishermen Integrated, Mediacom Malaysia |
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Silver RHB Banking Group Brand: RHB Bank Campaign: Unified banking experience (UBX) Agency: Accenture Song |
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Bronze Hong Leong Bank Campaign: Ole Ole Bola Agency: Dreamskingdoms |
28. Excellence in Out-Of-Home Advertising
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Gold Subway Campaign: 1 Foot Closer With Subway (Satu Kaki, Lebih Mesra) Agency: PHD Media |
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Silver Pet World Nutritions Brand: ProDiet Campaign: 100% Real Seafood Agencies: Wizard Photography, Reprise Agency |
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Bronze Paynet Brand: DuitNow Campaign: Sure Can! Experience a Billboard come to life Agency: Dreamskingdoms |
29. Excellence in Performance Marketing
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Gold TIME Internet Campaign: Performance Powered by Kabel Besar Agency: Accenture Song |
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Silver RHB Banking Group Brand: RHB Bank Campaign: RHB’S REWARDS CREDIT CARD – Turns a K-drama craze into a credit card craze |
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Bronze BMW Malaysia Brand: BMW Campaign: i Choose – To BEV Or Not To BEV Agency: Accenture Song |
30. Excellence in Personalisation Marketing
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Gold PUMA SEA Campaign: How PUMA’s Digital Sprint Lead To 2X Sales Agency: Capillary Technologies |
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Silver Kar Sin Brand: YNH Property Campaign: Breaking Best Practices in Real Estate Agency: Primal Malaysia |
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Bronze Johnson & Johnson Brand: Nicorette Campaign: #SamaSamaStop Agency: Dreamskingdoms |
31. Excellence in Pivot Marketing
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Gold Alliance Bank Malaysia Campaign: #SupportLokal |
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Silver RHB Banking Group Brand: RHB Bank Campaign: #JomSapot – Harnessing the power of positive social media to deliver financial support to Malaysia’s SMEs Agency: FCB SHOUT |
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Bronze Revenue Valley Brand: Tony Roma’s Campaign: Tony Roma’s Ribs Bucket – World First Ribs Craving Home Kit |
32. Excellence in Programmatic Marketing
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Gold TIME Internet Campaign: When Precision Meets Planning Agency: Accenture Song |
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Silver AEON Credit Service Campaign: Personal Finance & Credit Card Acquisition Agency: FORiT Digital |
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Bronze Tune Talk Campaign: #Tarik3Bulan Agency: m/SIX |
33. Excellence in Public Sector / Non-Profit Marketing
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Gold We Love You Box Campaign: The Human Spirit Is Stronger Than A Virus |
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Silver Boehringer Ingelheim Brand: For Your Sweetheart Campaign: For Your Sweetheart: Think Diabetes, Think Heart Agency: Xttack Event |
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Bronze Lembaga Zakat Selangor Campaign: My2.5: Making Zakat Pandemic-Proof Agency: Mechanikos |
34. Excellence in Relationship Marketing
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Gold Fonterra Brands Malaysia Brand: Anchor Food Professionals Campaign: Empowering SME Home Bakers Agency: Star Media Group Berhad Kuali (Food Vertical) |
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Silver BigPay Campaign: Raya Ni Saya Rindu Agency: Lion & Lion |
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Bronze Johnson & Johnson Brand: Nicorette Campaign: #SamaSamaStop Agency: Dreamskingdoms |
35. Excellence in Retail / Shopper Marketing
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Gold CapitaLand Retail Malaysia Brand: CapitaLand Investment Malaysia Campaign: CapitaLand Plant Rewards Agency: SKALE |
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Silver Chrisna Jenio Brand: Auntie Anne’s Malaysia Campaign: Camouflage Festival Agency: DOTACE INTERACTIVE |
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Bronze Munchy Food Industries Campaign: Munchy’s Oh Munchy’s Goodness (OMG) 30 Campaign Agencies: Mindmade Creative Communications, LOKi Digital Agency, Bridges PR & Events, IPG Mediabrands |
36. Excellence in Search Marketing
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Gold Taylor’s University Campaign: Beyond “Search” |
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Silver Time.com Brand: TIME Internet Campaign: TIME Anticipatory Search Engine Agency: Accenture Song |
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Bronze Double A Malaysia Brand: Double A Campaign: Double A Double Time Agency: Aforemention (A FOREFRONT Company) |
37. Excellence in Social Media Marketing
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Gold Nespresso Campaign: The art of sustainability with Red Hong Yi Agency: Accenture Song |
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Silver DHL Express Malaysia Campaign: The Trilogy Of Social Media |
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Bronze Matrix Concepts Holding Campaign: Metaraya Matrix Agencies: Wolves Digital, Cload Creative |
38. Excellence in Sponsorship Activation
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Gold Hong Leong Bank Campaign: Ole Ole Bola Agency: Dreamskingdoms |
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Silver CIMB Islamic Brand: CIMB Campaign: May the Forest be with You Agency: Big Apple |
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Bronze Malaysia Digital Economy Corporation (MDEC) Campaign: Malaysia Digital Creativity Festival (MyDCF) 2021 Agency: MP Events (Pico Malaysia) |
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Bronze Petron Malaysia Brand: Petron Gasul Campaign: Petron Gasul Bazaar Ramadhan Sponsorship Agency: Astana International |
39. Excellence in TV / Video Advertising
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Gold RHB Banking Group Brand: RHB Bank Campaign: A SPARK FOR CHANGE – How a Chinese New Year story opened the eyes of the world to an environmental problem. Agency: FCB SHOUT |
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Silver RHB Banking Group Brand: RHB Bank Campaign: SEMPURNA – Malaysia’s First Sign Language Musical Campaign Agency: FCB SHOUT |
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Bronze Unifi Campaign: Breaking the fourth wall in interactive storydoing Agency: Accenture Song |
40. Excellence in Viral Marketing
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Gold Malaysia Aviation Group Brand: Malaysia Airlines Campaign: Satu Dua Tiga, Jom! – Malaysia Airlines Safety Video Agency: Enfiniti |
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Silver Fonterra Brands Malaysia Brand: Anchor Dairy Campaign: Anchor Smooth Like Butter Challenge Campaign Agency: Bridges PR |
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Bronze Taylor’s University & College Campaign: Sadaqah: A Taylor’s Festive Film Agency: Imagineers Film |
41. Marketing Team of the Year
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Gold RHB Banking Group |
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Silver iMoney Malaysia |
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Bronze CIMB |
42. Marketing Leader of the Year
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Gold RHB Banking Group Individual: Abdul Sani Abdul Murad |
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Silver Astro Media Solutions Individual: Mohd Shahrizal Abdul Rahim |
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Bronze ATLAS Vending Individual: Amy Gan |
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