Yesaya Siagian

Director of Marketing Communications

The Westin Jakarta

Yesaya Siagian is the Director of Marketing Communications at The Westin Jakarta, with a diverse hospitality marketing background spanning leading international brands including The Standard, Maldives, Andaz Bali, and Hyatt Regency Bali. His experience covers integrated marketing communications, brand strategy, digital marketing, public relations, and strategic brand partnerships across luxury resorts and city hotels.

During his tenure at Andaz Bali, Yesaya led the team behind the exclusive collaboration with KAKAO FRIENDS, making Andaz Bali the first resort in Southeast Asia to launch the partnership through immersive guest experiences. The initiative demonstrated his ability to translate global brand partnerships into locally relevant experiences while building engagement and strengthening brand visibility.

At The Westin Jakarta, Yesaya continues to bring a strategic, creative, and commercially focused approach to marketing communications. His experience across different hospitality segments provides him with a broad perspective on brand strategy, creative storytelling, partnerships, digital engagement, and measurable business impact.