2026 Finalists
1. Excellence in Advertising
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: Haven’t drunk POCARI SWEAT at sahur? Unbelievable! Agencies: Dentsu Creative Indonesia, WPP Media, Feel Good Network |
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Bank Central Asia Brand: BCA Campaign: Ramadan #DoItBetter with myBCA Agencies: Future Creative Network – Flock, ADA |
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Grab Indonesia Brand: Grab Campaign: Rhoma Don’t – When A Legend Becomes The Product Agency: M+C Saatchi Performance |
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Grab Indonesia Brand: Grab Campaign: GrabHemat: Awet Murah Tiap Hari Agency: M+C Saatchi Performance |
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Indosat Ooredoo Hutchison Brand: IM3 Campaign: Pejuang Ramadan Agency: Ambilhati |
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Telekomunikasi Selular Brand: by.U Campaign: by.U “Aneh Tapi Nyata”: Scaling Gen Z Relevance Through Hybrid Contextual Personalization Agencies: ALVA ORCA OLRANGE, HYBRID |
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Telekomunikasi Selular (Telkomsel) Brand: IndiHome Campaign: Rumah Ke Rumah Agency: Metra Digital Media (MD Media) |
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Telkomsel Campaign: Telkomsel – Tombol Hati Agency: Future Creative Network – Flock |
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Unilever Indonesia Brand: Sunlight Campaign: Adu Cepat Sunlight vs Whoosh #BersihSecepatWhoosh Agencies: WPP Media – Mindshare, MullenLowe Lintas Indonesia, Ultima Asia Network, Alchemy, Jet Commerce |
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XLSMART Telecom Sejahtera Brand: XL Campaign: #SecepatItu Agency: Salvo |
2. Excellence in AI-Powered Storytelling
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Amerta Indah Otsuka Brand: Fibe-Mini Campaign: Fibe-Mini: AI Fiber Scanner Agency: dentsu Indonesia |
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AXIS Telekom Indonesia Brand: AXIS Campaign: AXIS 5G: National launch made personal to 88 cities Agencies: Wavemaker (WPP Media), YMT |
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Frisian Flag Indonesia Brand: Frisian Flag Campaign: Frisian Flag Turns Iftar Hour into an AI Moment Agencies: InMobi Advertising, Publicis Groupe |
| Olakses Campaign: The Proof-of-Concept: Building Olakses.com as Indonesia’s AI Search Reference Agency: Olakses – Alpha Kreasi Utama |
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Paragon Technology & Innovation Brand: WARDAH Campaign: Wardah Skinoura – The Sounds of Your Skin Agency: PHD MediaLab |
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Sasa Inti (Sasa) Brand: Sasa Campaign: Sasa MSG: A Recipe for Every Mom Agencies: InMobi Advertising, WPP Media |
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Unilever Indonesia Brand: Rinso Campaign: Rinso: Using Generative AI to Personalize Local Retail Marketing Agencies: Mindshare (WPP Media), YMT |
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Unilever Indonesia Brand: Vaseline Campaign: Vaseline : Beauty clinic in your pocket Agencies: Mindshare (WPP Media), YMT |
3. Excellence in Anniversary Marketing
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Bank Central Asia Brand: BCA Campaign: HUT 69 #BolakBalikMeriahnya Agencies: Future Creative Network – Flock, ADA |
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Grab Indonesia Brand: Grab Campaign: Sweet 17: From Martabak To Molten |
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Krama Yudha Tiga Berlian Motors (KTB) Brand: Mitsubishi FUSO Campaign: BE5AR BER5AMA 55th KTB: Democratizing Decades of Logistics Agency: Froyo Story |
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Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: SEPENUHNYA INDONESIA Agency: Leo Indonesia |
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Telkomsel Brand: by.U Campaign: Pesta Merdeka by.U Agencies: Feel Good Network – LÈNGUA & OLDO DIGITAL. |
4. Excellence in B2B Marketing
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Bandara Internasional Batam Brand: Hang Nadim International Airport Campaign: Infrastructure as a Solution |
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Unilever Brand: Unilever Food Solutions Campaign: Ramadan Kaya Rasa: WhatsApp As a Service Agencies: Redcomm Indonesia, Mindshare |
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Unilever Indonesia Brand: Rinso Campaign: Rinso: Country Built on Warungs Agencies: Mindshare (WPP Media), YMT |
5. Excellence in Brand Awareness
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: Haven’t drunk POCARI SWEAT at sahur? Unbelievable! Agencies: Dentsu Creative Indonesia, WPP Media, Feel Good Network |
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Bank Central Asia Brand: BCA Campaign: The New Gebyar Hadiah BCA: Making Winning Believable And Impossible to Ignore Agency: ADA Global |
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Beiersdorf Indonesia Brand: Hansaplast Campaign: HEAL IN STYLE : THE NEW GENERATION PLASTER HANSAPLAST SECOND SKIN PROTECTION Agency: OMD Indonesia |
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Grab Indonesia Brand: Grab Campaign: GrabHemat: Awet Murah Tiap Hari Agency: M+C Saatchi Performance |
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Indosat Ooredoo Hutchison Brand: IM3 Campaign: Pejuang Ramadan Agency: Ambilhati |
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Kalbe Consumer Health Brand: Extra Joss Campaign: Laki Berani Extra Laen : The New Era of Laki Agency: wow company |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Nutrive Benecol Campaign: The Cholesterol War : The Highest Cholesterol Content Ever Agency: Eden |
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Shell Indonesia Brand: Shell Lubricants Campaign: Crazy Good Oil Agencies: dentsu Creative Indonesia, Havas Moonfolks |
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Telkomsel Brand: Indihome Campaign: Dari Rumah ke Rumah |
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XLSMART Telecom Sejahtera Brand: XL Campaign: #SecepatItu Agency: Salvo |
6. Excellence in Brand Strategy
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: Haven’t drunk POCARI SWEAT at sahur? Unbelievable! Agencies: Dentsu Creative Indonesia, WPP Media, Feel Good Network |
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Beiersdorf Indonesia Brand: Hansaplast Campaign: Second Skin Protection: How We Made Indonesia Talk About Plasters Agency: OMD Indonesia |
| GoTo Gojek Tokopedia Brand: GOFOOD Campaign: GoFood Selalu Ada Agency: HYBRID |
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Hong Kong Tourism Board Brand: Jelajah Hong Kong Campaign: Jelajah Hong Kong |
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Kalbe Farma Brand: Promag Campaign: Kisah Selipan Promag Ramadan Campaign 2026 (Slip Promag In) Agencies: Future Creative Network – Flock, EDEN, dentsu Indonesia |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Prenagen Campaign: Siapa Takut Jadi Ibu? – A Brand Transformation Campaign Agency: wow company |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Entrasol Campaign: #Berdikari : Legacy of Strength Agency: wow company |
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Shell Indonesia Brand: Shell Lubricants Campaign: Crazy Good Oil Agencies: dentsu Creative Indonesia, Havas Moonfolks |
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Telkomsel Brand: by.U Campaign: by.U Ustore: Made for More Agency: Oldo Digital |
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Unilever Indonesia Brand: Sunlight Campaign: Adu Cepat Sunlight vs Whoosh #BersihSecepatWhoosh Agencies: WPP Media – Mindshare, MullenLowe Lintas Indonesia, Ultima Asia Network, Alchemy, Jet Commerce |
7. Excellence in Communications / Public Relations
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AJINOMOTO INDONESIA Brand: AJINOMOTO HEALTH PROVIDER Campaign: TASTE OF HEALTH Agency: dentsu Indonesia |
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Bank CIMB Niaga Brand: OCTO Biz Campaign: Bantu Bossman #KejarMimpi Agencies: ALVA Northstar, WPP Media, Feel Good Network |
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Grab Indonesia Brand: Grab Campaign: GERCEP & Traktir Driver: When the Infrastructure Became the Story |
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Grab Indonesia Brand: Grab Campaign: GrabX 2026: Turning Innovation Into Cultural Relevance |
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Hong Kong Tourism Board Brand: Jelajah Hong Kong Campaign: Jelajah Hong Kong |
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Permata Bank Campaign: Permata CERITA (Cinta dan Edukasi dari KiTA) |
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The Coca-Cola Company Brand: COCA-COLA Campaign: FIFA WORLD CUP TROPHY TOUR | CLOSER THAN EVER BEFORE Agency: WPP Media (Essencemediacom) for TCCC OpenX |
8. Excellence in Consumer Insights / Market Research
| GoTo Gojek Tokopedia Brand: GOFOOD Campaign: GoFood Selalu Ada Agency: HYBRID |
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Grab Indonesia Brand: Grab Campaign: GrabHemat: Awet Murah Tiap Hari Agency: M+C Saatchi Performance |
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Grab Indonesia Campaign: GrabUnlimited 2025 Agency: 5758 Creative Lab |
| We+ Campaign: Crash to Claim, We+ insurance with Multi AI Agencies: Hakuhodo International Indonesia, Silverpush |
9. Excellence in Content Marketing
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: Haven’t drunk POCARI SWEAT at sahur? Unbelievable! Agencies: Dentsu Creative Indonesia, WPP Media, Feel Good Network |
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Danone Brand: AQUA Campaign: Pesan Adem Ramadan di Botol Agencies: Redcomm Indonesia, Moonfolks, Wavemaker Indonesia, The Goat Agency |
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Procter & Gamble Indonesia Brand: Head & Shoulders Campaign: Scalpvengers Agencies: ALVA Maleo, Bread & Butter, Dentsu Indonesia |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Nutrive Benecol Campaign: The Cholesterol War : The Highest Cholesterol Content Ever Agency: Eden |
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Sido Muncul Brand: Tolak Angin Campaign: #PintarLahirBatin Agency: Volare Advertising Network – Futurama |
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Ultrajaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: Genji & Guldik Agencies: ALVA Maleo, Dentsu Indonesia |
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Unilever Brand: Rinso Campaign: Laundry Majapahit: From Household Chore to Social Phenomenon Agency: SINII Digital Agency |
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Unilever Brand: Sunlight Campaign: Sunlight Warteg Bayi Agency: Kanan Kiri Creative |
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Unilever Brand: MOLTO Campaign: MOLTO, DIY PARFUM MOLTO Agency: MANNA AGENCY |
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Unilever Indonesia Brand: Unilever Home Care Campaign: Rumahku Ujianku: A social media Branded Entertainment IP Agencies: IDN Pictures, Mindshare Indonesia |
10. Excellence in CSR / Cause Marketing
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Bank Central Asia Brand: BCA Campaign: From Giving Back to Growing Together — Genera-Z Berbakti BCA Unites Agency: ADA Global |
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Beiersdorf Indonesia Brand: NIVEA Campaign: Hijab Run Agencies: Feel Good Network – BRICKS, ICE, Human Initiative, Big Change Agency |
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Djarum Foundation Bakti Sosial Brand: Milklife Campaign: FESTIVAL KELUARGA SEHAT Agency: KANS Indonesia |
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Grab Indonesia Brand: Grab Campaign: GERCEP & Traktir Driver:The Cause Benefited First & Indonesia Saw It Happen |
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Paragon Technology & Innovation Brand: WARDAH Campaign: WIN THE STEPS OF KINDNESS (MENANGKAN LANGKAH KEBAIKAN) Agency: PHD MediaLab |
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Permata Bank Campaign: Permata CERITA (Cinta dan Edukasi dari KiTA) |
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Sayap Mas Utama Brand: Hers Protex Campaign: Hers For Her Agency: Feel Good Network – LÈNGUA |
| SCARLETT Campaign: Beauty that Empowers, Impact that Matters |
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SPECTRUM WARRIORS Campaign: SPECTRUM WARRIORS Agency: MATA ANGIN |
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Unilever Indonesia Brand: Molto Campaign: Hampers Wangi Molto Agencies: ALVA Froyo, Mindshare (Part of WPP Media) |
11. Excellence in Cultural Storytelling
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: Haven’t drunk POCARI SWEAT at sahur? Unbelievable! Agencies: Dentsu Creative Indonesia, WPP Media, Feel Good Network |
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Bank Central Asia Brand: BCA Campaign: Genera-Z Berbakti BCA: A Generation That Went Back to Move Culture Forward Agency: ADA Global |
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DANONE-AQUA Brand: AQUA Campaign: Teman Adem Ramadan Agency: Moonfolks |
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FEDERAL INTERNATIONAL FINANCE (FIFGROUP) Campaign: Farah – Series |
| Flora Food Group Indonesia Brand: Blue Band Campaign: Spoonful of Ramadan Goodness Agency: Maleo |
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Kalbe Consumer Health Brand: Extra Joss Campaign: Laki Berani Extra Laen : The New Era of Laki Agency: wow company |
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Multi Bintang Indonesia Brand: Bintang Campaign: Pesta Rakyat “Cultral Takeover” at Pestapora 2025 Agency: Leo Indonesia |
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Sari Melati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut Musangking: Giving National Visibility to the Roadside Durian Sellers Agency: innercircle |
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Unilever Brand: MOLTO Campaign: MOLTO, DIY PARFUM MOLTO Agency: MANNA AGENCY |
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Unilever Brand: Rinso Campaign: Laundry Majapahit: From Household Chore to Social Phenomenon Agency: SINII Digital Agency |
12. Excellence in Customer Engagement
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CV. Arira Pangindo Brand: Kusuka Campaign: Anti Garing Show : An Unexpected Brand-to-Customer Touchpoint Agency: Eden |
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Grab Indonesia Brand: Grab Campaign: Generasi Campus Roadshow 2025 |
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Nestlé Indonesia Brand: Bear Brand Campaign: Bear Brand: The Fatigue Agent Agencies: Open Mind (WPP Media), YMT |
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Permata Bank Campaign: #Ingat3A: Turning Customers into Active Fraud Defenders Agency: Moonfolks |
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PZ Cussons Indonesia Brand: Cussons Baby Campaign: Cussons Baby: First Song for Your Baby Agencies: Wavemaker (WPP Media), YMT |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Morinaga Platinum Campaign: Doors of Future – Manifesting Future Leaders with AI Agencies: wow company, Eden |
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Sari Melati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut 24-hours Store on Roblox Agency: innercircle |
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Sasa Inti (Sasa) Brand: Sasa Campaign: Sasa MSG: A Recipe for Every Mom Agencies: InMobi Advertising, WPP Media |
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The Coca-Cola Company Brand: FANTA Campaign: The Fun Never Paused Agencies: InMobi Advertising, EssenceMediacom part of WPP Media |
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Unilever Brand: Unilever Food Solutions Campaign: Ramadan Kaya Rasa: WhatsApp As a Service Agencies: Redcomm, Mindshare |
13. Excellence in Data-Driven Marketing
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Bank Central Asia Brand: BCA Campaign: Deep-Funnel Data For Stronger Signals – Outlearning A Slowing Market With BCA Agency: ADA Global |
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Bank Digital BCA Brand: blu by BCA Digital Campaign: How blu’s Data Strategies Outpaced Growth Targets To Drive New Acquisitions Agency: ADA Global |
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Bank Digital BCA Brand: blu by BCA Digital Campaign: When Competitors Went Wide, blu Went Right: 13 Cities, Responsible Lending Growth Agency: ADA Global |
| Degirol Campaign: Degirol Proactive Throat Pain Relief Companion Campaign Agencies: H&S (Omnicom Media Group), Xapads |
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Grab Indonesia Brand: Grab Campaign: Grab Murah Non Stop Agency: M+C Saatchi Performance |
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Grab Indonesia Brand: Grab Campaign: Grab Bintang 5 with William Wongso |
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Kalbe Consumer Health Brand: Sakatonik Activ Campaign: Sakatonik Activ Gummy Agencies: DENTSU, HYBRID |
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Permata Bank Campaign: From Install-Led Reporting to Product-Level Decision Intelligence Agency: Scaling Services Indonesia |
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Starbucks Campaign: A Perfect Coffee Cup, Across Mobiles Agencies: Omnicom Media x mediasmart |
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Telekomunikasi Selular Brand: by.U Campaign: by.U “Aneh Tapi Nyata”: Scaling Gen Z Relevance Through Hybrid Contextual Personalization Agencies: ALVA ORCA OLRANGE, HYBRID |
14. Excellence in Digital Marketing
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: Haven’t drunk POCARI SWEAT at sahur? Unbelievable! Agencies: Dentsu Creative Indonesia, WPP Media, Feel Good Network |
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Bank Central Asia Brand: BCA Campaign: Ramadan #DoItBetter with myBCA Agencies: Future Creative Network – Flock, ADA |
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Bytedance Brand: TikTok Shop by Tokopedia Campaign: HajaTEN (10.10) Agencies: Feel Good Network, Ambilhati |
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Lenovo Indonesia Brand: Lenovo Yoga Campaign: Contextual Digital Innovation for High‑Impact Brand Engagement Agencies: DENTSU, HYBRID |
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Telekomunikasi Selular Brand: by.U Campaign: by.U “Aneh Tapi Nyata”: Scaling Gen Z Relevance Through Hybrid Contextual Personalization Agencies: ALVA ORCA OLRANGE, HYBRID |
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Telkomsel Brand: by.U Campaign: Anehversarry Agencies: Feel Good Network – LÈNGUA & OLDO DIGITAL. |
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Unilever Indonesia Brand: Lifebuoy Campaign: Lifebuoy: National Icons Become Neighborhood Champions Agencies: Mindshare (WPP Media), YMT |
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Unilever Indonesia Brand: Wipol Campaign: Berikan Waktu Untuk Kebaikan #BerikanWaktuUntukKebaikan Agencies: ALVA Maleo, WPP Media (Mindshare), ORBEAT, SINII Digital |
15. Excellence in eCommerce Marketing
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Beiersdorf Indonesia Brand: NIVEA Campaign: Keti Kritis Agencies: Feel Good Network – BRICKS, ICE |
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Fine Today Indonesia Brand: Tsubaki Campaign: Tsubaki Borrowed the Korean Wave—and Beat Indonesia’s Premium Haircare Odds Agency: ADA Global |
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Paragon Technology & Innovation Brand: WARDAH Campaign: Wardah Serum: Commerce Meets Clinical Care Agency: PHD MediaLab |
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Shell Indonesia Campaign: E-Commerce: Driving Super Premium Strategy to Unlock Higher Margin |
| The Circle Digital Campaign: 9.9. 10.10. 11.11. + Ramadan – Four Campaigns, Four #1 Finishes -Laneige |
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Tokopedia Campaign: Ramadan Moments Meet Installs campaign By Xapads Agencies: Dentsu, Xapads |
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VIXAL (UNILEVER) Campaign: Vixal: Checkout for Flushout Agency: AUCTUS COMMERCE |
16. Excellence in Event Marketing
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: POCARI SWEAT RUN Lombok 2025 Agency: Athletica Company |
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Danpac Pharma Brand: VIVO Campaign: #Hotel For Play : How Wild is Your Fantasy? Agency: wow company |
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GoPay Campaign: JPR Agency: Mahaka Media |
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Grab Indonesia Brand: Grab Campaign: GrabX 2026: Turning Innovation Into Cultural Relevance |
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Kalbe Nutritionals Brand: Fitbar Campaign: Fitbar Athlete Agency: Feel Good Network – LÈNGUA |
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Kalbe Nutritionals Brand: Morinaga Campaign: Semua Bunda Dirayakan by Morinaga Agency: WeThrive |
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Multi Bintang Indonesia Brand: Heineken Campaign: Djakarta Warehouse Project – Good Times Paradise Agency: Leo Indonesia |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Hydro Coco Campaign: Hydro Warrior – The First In-Mall Obstacle Course Racing Activation Agency: wow company |
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Sasa Inti Brand: Sasa Santan Campaign: OPORasi Lebaran Sasa Santan Agency: BRIBURAYU |
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Telkomsel Brand: by.U Campaign: by.U Pesta Merdeka Agencies: Oldo Digital, Lengua, Orca |
17. Excellence in Experiential Marketing
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BTN Brand: BTN JAKIM 2025 Campaign: BTN Jakarta International Marathon 2025 Agency: Narrada Communications |
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DANONE-AQUA Brand: AQUA Campaign: Teman Adem Ramadan Agency: Moonfolks |
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Paragon Technology & Innovation Brand: WARDAH Campaign: Wardah Padel Open: Beyond The Court – Indonesia’s First Women-Only Padel Movement Agency: PHD MediaLab |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Hydro Coco Campaign: Hydro Warrior – The First In-Mall Obstacle Course Racing Activation Agency: wow company |
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The Coca-Cola Company Brand: COCA-COLA Campaign: FIFA WORLD CUP TROPHY TOUR | CLOSER THAN EVER BEFORE Agency: WPP Media (Essencemediacom) for TCCC OpenX |
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The Coca-Cola Company Brand: COCA-COLA Campaign: SHARE A COKE | EVERY NAME SHARE A STORY Agency: WPP Media (Essencemediacom) for TCCC OpenX |
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The Coca-Cola Company Brand: FRESTEA Campaign: FRESTEA Berasa Refresh Beneran Agency: WPP Media (Essencemediacom) for TCCC OpenX |
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Unilever Indonesia Brand: TRESEMME Campaign: TRESemmé Silk Press: Premiumizing Haircare Agencies: Mindshare (WPP Media), YMT |
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Unilever Brand: Clear Campaign: Helmet Heroes: How CLEAR Hijacked the Commute to Win Gen Z Agency: WPP Media |
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Unilever Indonesia Brand: Wipol Campaign: Berikan Waktu Untuk Kebaikan #BerikanWaktuUntukKebaikan Agencies: ALVA Maleo, WPP Media (Mindshare), ORBEAT, SINII Digital |
18. Excellence in Financial Empowerment Marketing
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ACM Exchange Campaign: Navigating Markets, Empowering Futures |
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Bank Central Asia Brand: BCA Campaign: Do It Better with myBCA Agencies: Future Creative Network – Flock, ADA |
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Bank OCBC NISP Brand: OCBC Indonesia Campaign: Young Nyala Agency: Froyo Story |
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Great Eastern Life Indonesia Campaign: Great FinChamp |
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Mastercard Campaign: How Mastercard advanced financial empowerment—building confident, financially savvy consumers at scale Agency: Mastercard Services |
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Permata Bank Campaign: Beyond Fraud Awareness: Building Confident Financial Behavior with #Ingat3A Agency: Moonfolks |
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Pluang Campaign: #BukaPluang Masa Depan |
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Prudential Syariah Campaign: Jaga Amanah Ramadan – Festival 1000 Berkah 2026 Agencies: Volare Advertising Network – Magnus |
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Tokocrypto Campaign: Performance Without The Bull Run: Ramadan Berkah Bersama Tokocrypto Agency: ADA Global |
19. Excellence in Gaming
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Astra Honda Motor Brand: Honda Campaign: Honda BeAT: Playable 60km Banner Game Agencies: Dentsu Indonesia, YMT |
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Bank Central Asia Brand: BCA Campaign: The New Gebyar Hadiah BCA Agencies: Future Creative Network – Flock, ADA |
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Nestlé Indonesia Brand: Milo Campaign: MILO ACTIV Biscuit — The Energy Return Agencies: Open Mind (WPP Media), YMT |
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OVO Indonesia Brand: OVO Campaign: OVO Di Roblox |
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Pizza Hut Campaign: Riding Indonesia’s Short Drama Wave to Win Gen Z During Ramadan 2026 Agencies: DT, WPP Media |
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Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: POV Jadi Mekdi Crew (POV: being a McDonald’s Crew member) Agency: ALVA Antikode |
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Sari Melati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut 24-hours Store on Roblox: Bridging Gaming, Community, and Commerce Agency: innercircle |
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Telkomsel Brand: MyTelkomsel Campaign: MyTelkomsel GameHub Agency: Oldo Digital |
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Unilever Indonesia Brand: Wipol Campaign: Berikan Waktu Untuk Kebaikan #BerikanWaktuUntukKebaikan Agencies: ALVA Maleo, WPP Media (Mindshare), ORBEAT, SINII Digital |
20. Excellence in Influencer / KOLs Marketing
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Amerta Indah Otsuka Brand: POCARI SWEAT Campaign: Haven’t drunk POCARI SWEAT at sahur? Unbelievable! Agencies: Dentsu Creative Indonesia, WPP Media, Feel Good Network |
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Grab Indonesia Campaign: GrabUnlimited 2025 Agency: 5758 Creative Lab |
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Honda Prospect Motors Campaign: Start With Trust Agencies: STEB Asia, Future Creative Network |
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Hong Kong Tourism Board Campaign: Discover Hong Kong Agency: H/Advisors Klareco |
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Kalbe Consumer Health Brand: Promag Tablet Campaign: Kisah Selipin Promag: Indonesia’s New Pocket Culture Agencies: Eden, Flock – Future Creative Network, dentsu Indonesia |
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Procter & Gamble Indonesia Brand: Head & Shoulders Campaign: Scalpvengers Agencies: ALVA Maleo, Bread & Butter, Dentsu Indonesia |
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PZ Cussons Indonesia Brand: Cussons Baby Campaign: From Trust to Transaction: Turning Retailers into Influencers Agencies: Wavemaker (WPP Media), YMT |
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Sari Melati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut Musangking: Turning Durian Seller into Our Most Authentic Influencer Agency: innercircle |
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TAMAN SAFARI INDONESIA Brands: TAMAN SAFARI BALI & MARINE SAFARI BALI Campaign: EXCITING JOURNEY BEYOND WILDLIFE PARADISE Agencies: VOIR CREATIVE, part of BRAVE & COMPANY |
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Unilever Indonesia Brand: Wipol Campaign: Beri Waktu Untuk Kebaikan Agency: ORBEAT |
21. Excellence in Integrated Marketing
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Bank CIMB Niaga Brand: OCTO Biz Campaign: Bantu Bossman #KejarMimpi Agencies: ALVA Northstar, WPP Media, Feel Good Network |
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Beiersdorf Indonesia Brand: Hansaplast Campaign: Halodoc X Hansaplast Second Skin Protection: One Tap. Every Step to Healing. Agency: OMD Indonesia |
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CIMB Niaga Campaign: Pindahin Gaji ke OCTO Agencies: WPP Media – Mindshare x Tujuh x Feel Good Network |
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Frisian Flag Indonesia Campaign: Frisian Flag “Temani Langkahmu, Kini dan Nanti” Agencies: Publicis Media, Dentsu Creative |
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Grab Indonesia Brand: Grab Campaign: GrabHemat: Awet Murah Tiap Hari Agency: M+C Saatchi Performance |
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Kalbe Consumer Health Brand: Promag Forte Campaign: Maagsimal: When Not Every Stomachache Is The Same Agencies: wow company, Eden |
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Mirael Natural Indonesia Brand: Mirael Campaign: From Pain to Pleasure with Jefri Nichol Agencies: wow company, Eden |
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Nestlé Indonesia Brand: Nescafé Campaign: Siap Gas Lagi Agency: Leo Indonesia |
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Shell Indonesia Brand: Shell Lubricants Campaign: Crazy Good Oil Agencies: dentsu Creative Indonesia, Havas Moonfolks |
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Unilever Indonesia Brand: Wipol Campaign: Berikan Waktu Untuk Kebaikan #BerikanWaktuUntukKebaikan Agencies: ALVA Maleo, WPP Media (Mindshare), ORBEAT, SINII Digital |
22. Excellence in Interactive Marketing / AR & VR
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ABC President Indonesia Brand: Nu Tea Campaign: Nu2ristik Agencies: Feel Good Network – LÈNGUA |
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Fonterra Brands Indonesia Brand: Anlene Gold Campaign: Anlene Gold: Turning Osteowalk into Everyday Purchases Agencies: InMobi Advertising, WPP Media |
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Grab Indonesia Brand: Grab Campaign: Grab x Oreo Berbagi Seru! |
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Nestlé Indonesia Brand: Bear Brand Campaign: Bear Brand: The Fatigue Agent Agencies: Open Mind (WPP Media), YMT |
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Pizza Hut Campaign: Riding Indonesia’s Short Drama Wave to Win Gen Z During Ramadan 2026 Agencies: DT, WPP Media |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Morinaga Platinum Campaign: Doors of Future – Manifesting Future Leaders with AI Agencies: wow company, Eden |
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The Coca-Cola Company Brand: FANTA Campaign: The Fun Never Paused Agencies: InMobi Advertising, EssenceMediacom part of WPP Media |
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Unilever Indonesia Brand: Lifebuoy Campaign: Lifebuoy: AI-Powered Hyperlocal Store Personalisation Agencies: Mindshare (WPP Media), YMT |
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Unilever Indonesia Brand: TRESEMME Campaign: TRESemmé Silk Press: Premiumizing Haircare Agencies: Mindshare (WPP Media), YMT |
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Wyeth Nutrition Indonesia Brand: S-26 Procal Gold Campaign: S-26 Allergy Risk Analyzer: Spot It Before It Grows Agencies: InMobi Advertising, OPENMIND (part of WPP Media) |
23. Excellence in Launch Marketing
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Bank Central Asia Brand: BCA Campaign: Do It Better with myBCA Agencies: Future Creative Network – Flock, ADA |
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Beiersdorf Indonesia Brand: Hansaplast Campaign: HEAL IN STYLE : THE NEW GENERATION PLASTER HANSAPLAST SECOND SKIN PROTECTION Agency: OMD Indonesia |
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Grab Indonesia Brand: Grab Campaign: GrabHemat: Awet Murah Tiap Hari Agency: M+C Saatchi Performance |
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Mirael Natural Indonesia Brand: Mirael Campaign: From Pain to Pleasure with Jefri Nichol Agencies: wow company, Eden |
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Mondelez International Brand: Oreo Campaign: OREO BABYMONSTER TWIST LICK DANCE Agency: Leo Indonesia |
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Motorola Campaign: Motorola Edge 60 Pro Launch campaign Agencies: Dentsu, Xapads |
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Nestlé Indonesia Brand: Nescafé Campaign: Siap Gas Lagi Agency: Leo Indonesia |
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Unilever Indonesia Brand: Sunlight Campaign: Adu Cepat Sunlight vs Whoosh #BersihSecepatWhoosh Agencies: WPP Media – Mindshare, MullenLowe Lintas Indonesia, Ultima Asia Network, Alchemy, Jet Commerce |
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Unilever Indonesia Brand: Molto Campaign: Molto Luxury Parfum – Wangi Cewe Mahal Agencies: Mindshare (Part of WPP Media), House of Visual (HOV) |
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XLSMART Telecom Sejahtera Brand: XL Campaign: #SecepatItu Agency: Salvo |
24. Excellence in Live-Streaming Marketing
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Paragon Technology & Innovation Brand: PARAGON Campaign: Paragon Beauty Science Technology – Where Living Science Meets the Stream Agency: PHD MediaLab |
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Paragon Technology & Innovation Brand: WARDAH Campaign: WARDAH Serum: Commerce Meets Clinical Care Agency: PHD MediaLab |
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Shell Indonesia Campaign: Empowering Consumers Through Live Streaming by Bringing Expert Care to Every Driver |
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VIXAL (UNILEVER) Campaign: Vixal: Checkout for Flushout Agency: AUCTUS COMMERCE |
25. Excellence in Location-Based Marketing
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Bank Digital BCA Brand: blu by BCA Digital Campaign: When Competitors Went Wide, blu Went Right: 13 Cities, Responsible Lending Growth Agency: ADA Global |
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Biznet Brand: Biznet Home Campaign: #PAKEBIZNET TENANG, SENANG, MENANG Agency: STEB Asia |
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MAP ACTIVE Brand: KIDZ STATION Campaign: RAMADHAN CAMPAIGN Agencies: DENTSU, HYBRID |
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Mondelez International Indonesia Brand: Cadbury Campaign: Cadbury LUP: Putting Warungs on the Digital Map Agencies: InMobi Advertising, WPP Media – Wavemaker, Ogilvy Indonesia |
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Polytron Campaign: From High-Footfall Transit to Connected Retargeting: Polytron Belleza’s DOOH-Sync Success Story Agencies: Netlink x mediasmart |
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Telekomunikasi Selular Brand: by.U Campaign: by.U “Aneh Tapi Nyata”: Scaling Gen Z Relevance Through Hybrid Contextual Personalization Agencies: ALVA ORCA OLRANGE, HYBRID |
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Unilever Indonesia Brand: Rinso Campaign: Rinso x Telkomsel: Location Intelligence Driving Retail Growth Agencies: Mindshare (Part of WPP Media), Telkomsel |
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Unilever Indonesia Brand: Rinso Campaign: Rinso x PERSIB: Turning Bobotoh Pride into Hyperlocal Purchases Agencies: Mindshare (Part of WPP Media), Bujang Rimba |
26. Excellence in Loyalty Marketing
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Amerta Indah Otsuka Brand: ION WATER Campaign: IONATION 2025 by ION WATER: Connecting the Wellness Loop Agencies: KOI Organize, 2230 Sports Agency, Sagacita, Goodreason Ad, T&P |
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Bank Digital BCA Brand: blu by BCA Digital Campaign: Five Tiers, Two Challenges, One Reason to Climb: A bluLoyalty Story Agency: ADA Global |
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Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: POV Jadi Mekdi Crew (POV: being a McDonald’s Crew member) Agency: ALVA Antikode |
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Sari Melati Kencana Brand: Pizza Hut Indonesia Campaign: From Pop Mart Molly Fandom to Pizza Hut Loyalty Agency: innercircle |
27. Excellence in Marketing Innovation
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Kompas Gemilang Sejahtera Brand: Compass® Campaign: MyCOMPASS Agency: ALVA Antikode |
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OVO Indonesia Brand: OVO Campaign: OVO Di Roblox |
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Paragon Technology & Innovation Brand: MAKE OVER Campaign: MAKE OVER MASTERSHADE FACE ARCHITECH Agency: PHD MediaLab |
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Paragon Technology & Innovation Brand: Kahf Extrait de Parfume Campaign: Kahf Extrait de Parfume NFC Agency: ALVA Antikode |
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Sriboga Marugame Indonesia Brand: Marugame Udon Campaign: Ebi Mentaiko Mayo Udon Agency: Kembang Api Creative |
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Telkomsel Campaign: Jampp × Telkomsel: Turning the Big Screen into a Performance Channel Agencies: Jampp, OMD, MD Media |
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Telkomsel Brand: by.U Campaign: Annehversary Agencies: Feel Good Network – LÈNGUA & OLDO DIGITAL. |
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Unilever Indonesia Brand: Lifebuoy Campaign: Lifebuoy: AI-Powered Hyperlocal Store Personalisation Agencies: Mindshare (WPP Media), YMT |
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Unilever Indonesia Brand: Unilever Home Care Campaign: Rumahku Ujianku: Turning Algorithms into the New Media Plan Agencies: IDN Pictures, Mindshare Indonesia |
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Unilever Indonesia Brand: Vaseline Campaign: Vaseline : Beauty clinic in your pocket Agencies: Mindshare (WPP Media), YMT |
28. Excellence in Marketing to a Specific Audience
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Bank Central Asia Brand: BCA Campaign: Big Decision, Small Audience –How BCA Hit Home Run for Home Loans Agency: ADA Global |
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Glico Indonesia Brand: POCKY Campaign: Connecting Fans with Every Stick Agency: Buka Cerita Indonesia |
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Hong Kong Tourism Board Brand: Jelajah Hong Kong Campaign: Jelajah Hong Kong |
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Kalbe Brand: Sakatonik Activ Campaign: Sakatonik Activ : From Period Fatigue to Gummy-Powered Confidence Agency: POPS |
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Kalbe Farma Brand: Promag Herbal Campaign: The “Ritual” Protector Agency: Froyo Story |
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Kalbe Nutritionals Brand: Morinaga Soya Campaign: #SoYakinBisa Agencies: Feel Good Network – LÈNGUA |
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OCTO Biz Brand: CIMB Niaga Campaign: Bantu Bossman #KejarMimpi Agencies: WPP Media – Mindshare x ALVA x Feel Good Network |
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Paragon Technology & Innovation Brand: KAHF Campaign: KAHF DECODE: Decoding the Indonesian Man Agency: PHD MediaLab |
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Paragon Technology & Innovation Brand: EMINA Campaign: EMINA BEAUTY CO-LAB Agency: PHD MediaLab |
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Telkomsel Brand: by.U Campaign: by.U Korea Kaja Vol. 2 Agencies: Oldo Digital, Kvibes, Orca |
29. Excellence in Marketing Transformation
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BTN Brand: BTN JAKIM 2025 Campaign: BTN Jakarta International Marathon 2025 Agency: Narrada Communications |
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Grab Indonesia Brand: Grab Campaign: Cimol Bojot AI |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Prenagen Campaign: Siapa Takut Jadi Ibu? – A Brand Transformation Campaign Agency: wow company |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Entrasol Campaign: #Berdikari : Legacy of Strength Agency: wow company |
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Unilever Brand: Unilever Homecare Campaign: Breaking the Agency Model: A Marketing Transformation Agency: Digital SEA McCann |
30. Excellence in Media Strategy
| Abbott Brand: Pediasure Campaign: PediaSure Stepped Into Parents’ Quiet Moments of Concern with AI-Powered Precision Agencies: SparkFoundry – Publicis Media, Silverpush |
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Bank Central Asia Brand: BCA Campaign: Doing It Best with BCA’s Ramadan #DoItBetter Agency: ADA Global |
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Bank Central Asia Brand: BCA Campaign: BCA Expoversary 2026’s Full Funnel Win: Turning Digital Intent into Footfall Agency: ADA Global |
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Frisian Flag Indonesia Campaign: Ramadan Bersama Frisian Flag Agencies: Zenith – Publicis Media |
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Grab Indonesia Brand: Grab Campaign: Grab Murah Non Stop Agency: M+C Saatchi Performance |
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Grab Indonesia Brand: Grab Campaign: OVO RhomaDon’t: Own The Quiet Hour Agency: M+C Saatchi Performance |
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Grab Indonesia Brand: Grab Campaign: Rhoma Don’t – Media That Knew What Time It Was Agency: M+C Saatchi Performance |
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Kalbe Consumer Health Brand: Promag Campaign: This Ramadan, Selipin Promag Before Pain Slips In Agency: dentsu Indonesia |
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Telekomunikasi Selular Brand: by.U Campaign: by.U “Aneh Tapi Nyata”: Scaling Gen Z Relevance Through Hybrid Contextual Personalization Agencies: ALVA ORCA OLRANGE, HYBRID |
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The Coca-Cola Company Brand: COCA-COLA Campaign: EVERY FAN WATCHES DIFFERENTLY. EVERY FAN DESERVES TO FEEL IT ALL. Agency: WPP Media (Essencemediacom) for TCCC OpenX |
31. Excellence in Mobile Marketing
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AIA Indonesia Campaign: AIA RETHINK HEALTHY: The Most AwAIAted Message Agency: STEB Asia |
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GoPay Campaign: War Trakjil: Transfer Kejutan Hadiah Lebaran Agencies: FCN Media – Flock, HYBRID |
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Grab Indonesia Brand: Grab Campaign: Marriott Bonvoy — Loyalty Is Just That Easy |
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Haleon Indonesia Brand: Polident Campaign: Polident Ramadan: Confidence in Every Meal Agencies: Zenith – Publicis Media, Hybrid |
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Pizza Hut Campaign: Riding Indonesia’s Short Drama Wave to Win Gen Z During Ramadan 2026 Agencies: DT, WPP Media |
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Telekomunikasi Selular Brand: by.U Campaign: by.U “Aneh Tapi Nyata”: Scaling Gen Z Relevance Through Hybrid Contextual Personalization Agencies: ALVA ORCA OLRANGE, HYBRID |
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Telkomsel Brand: MyTelkomsel Campaign: MyTelkomsel Saranghae Korea Agency: Oldo Digital |
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Tring! by Pegadaian Campaign: Tring OEM Campaign Agencies: Naradda, Xapads |
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Unilever Brand: Dove Campaign: #4WeekScalpFokusChallenge : How Dove Rode Ramadan’s Rhythm to Beat Hair Fall Agencies: Mindshare – WPP Media, M Canvas |
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Wyeth Nutrition Indonesia Brand: S-26 Procal Gold Campaign: S-26 Allergy Risk Analyzer: Spot It Before It Grows Agencies: InMobi Advertising, OPENMIND (part of WPP Media) |
32. Excellence in O2O Marketing
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Amerta Indah Otsuka Brand: ION WATER Campaign: IONATION 2025 by ION WATER: Connecting the Wellness Loop Agencies: KOI Organize, 2230 Sports Agency, Sagacita, Goodreason Ad, T&P |
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Grab Indonesia Brand: Grab Campaign: The Retail Shelf That Follows Tourists |
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Great Eastern Life Indonesia Campaign: Seamless O2O Insurance Journey with GoGREAT! |
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Kalbe Blackmores Indonesia Brand: Blackmores Campaign: #IWokeUpLikeThis : From Your Bedroom to Big Screens Agencies: wow company, Eden |
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Lenovo Campaign: AI-Powered O2O: Driving Shoppers from Screens to Stores Agencies: Dentsu, The Trade Desk |
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Mondelez International Indonesia Brand: Cadbury Campaign: Cadbury LUP: Putting Warungs on the Digital Map Agencies: InMobi Advertising, WPP Media – Wavemaker, Ogilvy Indonesia |
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Nestlé Indonesia Brand: Bear Brand Campaign: Bear Brand: The Fatigue Agent Agencies: Open Mind (WPP Media), YMT |
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Sterling Products Indonesia (Haleon) Brand: Sensodyne Campaign: Sensodyne: Pricing the hesitation Agencies: Zenith Indonesia – Publicis Groupe, YMT |
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Unilever Indonesia Brand: Bango Campaign: Bango: The Toko Algorithm Agencies: Mindshare (WPP Media), YMT |
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Unilever Indonesia Brand: Rinso Campaign: Rinso x Telkomsel: From Mobile Engagement to Product Trial Agencies: Mindshare (Part of WPP Media), Telkomsel |
33. Excellence in Omnichannel
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AJINOMOTO INDONESIA Brand: SAJIKU Flour Seasoning Campaign: BRINGING COMFORT LIKE A MOTHER’S LOVE IN THE SPIRIT OF RAMADAN Agency: dentsu Indonesia |
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DANONE-AQUA Brand: AQUA Campaign: Teman Adem Ramadan Agency: Moonfolks |
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GoPay Campaign: War Trakjil: Transfer Kejutan Hadiah Lebaran Agencies: FCN Media – Flock, HYBRID |
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Grab Indonesia Brand: Grab Campaign: 1 Kaleng Saat Sahur: The Moving Shelf |
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Grab Indonesia Brand: Grab Campaign: GrabHemat: Awet Murah Tiap Hari Agency: M+C Saatchi Performance |
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Mondelez International Brand: Oreo Campaign: OREO BABYMONSTER TWIST LICK DANCE Agency: Leo Indonesia |
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Nestlé Indonesia Brand: Nescafé Campaign: Siap Gas Lagi Agency: Leo Indonesia |
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Paragon Technology & Innovation Brand: LABORE Campaign: LABORE DERMALAB – Building Southeast Asia’s First Connected Dermatology Experience Agency: PHD MediaLab |
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Spotify Indonesia Brand: Spotify Campaign: Spotify x Indonesia Idol :Turning Fandom into Engagement & Culture into Growth Agencies: Zenith – Publicis Media, Ambil Hati, Neo Bunglon |
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Telkomsel Brand: by.U Campaign: Pesta Merdeka by.U Agencies: Feel Good Network – LÈNGUA & OLDO DIGITAL. |
34. Excellence in Out-of-Home Advertising
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Danone Indonesia Brand: AQUA Campaign: AQUA DOOH x AI: Personalized Ramadan Messages Agencies: WPP Media – Wavemaker |
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Frisian Flag Indonesia Campaign: Andalan Ramadan untuk Keluarga Kuat. Ramadan bersama Frisian Flag Agencies: Publicis Media, City Vision |
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KAO Indonesia Brand: Laurier Campaign: #IniWaktunyaRelax Agency: Salvo |
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Kenvue Indonesia Brand: Listerine Campaign: Turning Every Commute Into A Freshness Habit Agencies: Starcom – Publicis Media |
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Mondelez International Brand: Oreo Campaign: Sorry Milk Agency: Leo Indonesia |
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Prisma Group Brand: Cadbury Campaign: Temukan Cinta Dalam Perbedaan Agencies: WPP Media Wavemaker, Ogilvy |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Morinaga Platinum Campaign: Doors of Future – Manifesting Future Leaders with AI Agencies: wow company, Eden |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Morinaga Platinum Campaign: Gateway of Future – Interconnected Videotron Agencies: wow company, Eden |
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The Coca-Cola Company Brand: COCA-COLA Campaign: FIFA WORLD CUP | THE WORLD’S BIGGEST GAME. ON INDONESIA’S EVERYDAY JOURNEY Agency: WPP Media (Essencemediacom) for TCCC OpenX |
35. Excellence in Performance Marketing
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Bank Central Asia Brand: BCA Campaign: Wealth, Without The Velvet Rope –Making Wealth Personal with BCA Wealth Summit Agency: ADA Global |
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Bank Digital BCA Brand: blu by BCA Digital Campaign: How blu’s Data Strategies Outpaced Growth Targets To Drive New Acquisitions Agency: ADA Global |
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Grab Indonesia Brand: Grab Campaign: GrabHemat: Awet Murah Tiap Hari Agency: M+C Saatchi Performance |
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OVO Indonesia Brand: OVO Campaign: OVO RhomaDon’t: Own The Quiet Hour Agency: M+C Saatchi Performance |
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Paragon Technology & Innovation Brand: WARDAH Campaign: WARDAH Serum: Commerce Meets Clinical Care Agency: PHD MediaLab |
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Permata Bank Campaign: From App Installs to Account Openings: Accelarating Permata Bank’s Straight-Through Acquisition Engine Agency: Scaling Services Indonesia |
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Tokocrypto Campaign: Performance Without The Bull Run: Ramadan Berkah Bersama Tokocrypto Agency: ADA Global |
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Tokopedia Campaign: Jampp × Tokopedia: Driving Ramadan Performance Through Precision Retargeting Agency: Jampp |
36. Excellence in Personalisation Marketing
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AXIS Telekom Indonesia Brand: AXIS Campaign: AXIS 5G: National launch made personal to 88 cities Agencies: Wavemaker (WPP Media), YMT |
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Grab Indonesia Brand: Grab Campaign: Grab Commute Prediction |
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Paragon Technology & Innovation Brand: MAKE OVER Campaign: MAKE OVER MASTERSHADE FACE ARCHITECH Agency: PHD MediaLab |
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Sari Melati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut Feed Good Times with Pop Mart Molly Agency: innercircle |
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The Coca-Cola Company Brand: COCA-COLA Campaign: SHARE A COKE | EVERY NAME SHARE A STORY Agency: WPP Media (Essencemediacom) for TCCC OpenX |
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Unilever Indonesia Brand: Lifebuoy Campaign: Lifebuoy: AI-Powered Hyperlocal Store Personalisation Agencies: Mindshare (WPP Media), YMT |
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Unilever Indonesia Brand: Rinso Campaign: Rinso: Country Built on Warungs Agencies: Mindshare (WPP Media), YMT |
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Vinda International Indonesia Brand: VINDA Indonesia Campaign: “PANTANG ROBEK” : BREAKING INTO THE UNBREAKABLE MARKET |
| We+ Campaign: Crash to Claim, We+ insurance with Multi AI Agencies: Hakuhodo International Indonesia, Silverpush |
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XLSMART Telecom Sejahtera Brand: XL Campaign: #SecepatItu Agency: Salvo |
37. Excellence in Programmatic Marketing
| Abbott Brand: Pediasure Campaign: PediaSure Stepped Into Parents’ Quiet Moments of Concern with AI-Powered Precision Agencies: SparkFoundry – Publicis Media, Silverpush |
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Abbott Brand: Ensure Campaign: Turning Health into Indonesia’s Most Meaningful Festive Gift Agencies: SparkFoundry, HYBRID |
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Haleon Brand: Sensodyne Campaign: Sensodyne’s Winning Ramadan Wasn’t Single Move. It’s Every Move, Done Right, Precisely. Agencies: FreakOut Indonesia, Zenith – Publicis Media |
| Haleon Indonesia Brand: Panadol Extra Campaign: How Panadol Extra Won High-Intent Moments with Contextual Programmatic Agencies: Zenith – Publicis Media, HYBRID |
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| Haleon Indonesia Brand: Panadol Extra Campaign: Actifed: Delivering the Right Cough Solution Through Hybrid Contextual Personalization Agencies: Zenith – Publicis Media, HYBRID |
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LEGO Indonesia Brand: LEGO Campaign: LEGO: Passion-Led Holiday Gifting Campaign Agencies: Zenith Indonesia – Publicis Groupe, YMT |
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LEGO Indonesia Brand: LEGO City and LEGO NINJAGO Campaign: Build Beyond the Screen Agencies: Publicis Groupe, ADBRO |
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Lenovo Indonesia Brand: Lenovo Campaign: Lenovo Yoga: Using AI-Driven Personalization to Reclaim #1 Share of Search Agencies: Dentsu Indonesia, YMT |
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OVO Indonesia Brand: OVO Campaign: OVO RhomaDon’t: Own The Quiet Hour Agency: M+C Saatchi Performance |
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Telekomunikasi Selular Brand: by.U Campaign: by.U “Aneh Tapi Nyata”: Scaling Gen Z Relevance Through Hybrid Contextual Personalization Agencies: ALVA ORCA OLRANGE, HYBRID |
38. Excellence in Relationship Marketing
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AIA Indonesia Campaign: AIA Vitality Rewards: Turning a Policy Into a Relationship Agency: STEB Asia |
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Sari Melati Kencana Brand: Pizza Hut Indonesia Campaign: From Pop Mart Molly Fandom to Pizza Hut Loyalty Agency: innercircle |
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Shell Indonesia Campaign: Empowering Consumers Through Live Streaming by Bringing Expert Care to Every Driver |
39. Excellence in Search Marketing
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Bank Central Asia Brand: BCA Campaign: BCA HCM: Search Did Its Job So Candidates Could Find Theirs Agency: ADA Global |
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Bank Central Asia Brand: BCA Campaign: The Brand Everyone Knew, The Clicks Everyone Wanted –Keeping BCA Searches BCA’s Agency: ADA Global |
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CIMB Niaga Campaign: Redefining Search Visibility in the Era of AI Overview & Generative Engines Agencies: Volare Advertising Network – Magnus |
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Telkomsel Brand: TELKOMSEL ENTERPRISE Campaign: Redefining Enterprise Discovery Through AI to Drive Business Growth Agency: InboundID |
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Unilever Brand: Pepsodent Campaign: From Consumer Questions to Trusted Oral Health Answers in AI Search Agency: InboundID |
40. Excellence in Social Media Marketing
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Bank OCBC NISP Brand: OCBC Indonesia Campaign: Young Nyala – Endgame: The Crazy Rich Circus Agency: Froyo Story |
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Beiersdorf Indonesia Brand: Hansaplast Campaign: Second Skin Protection: How We Made Indonesia Talk About Plasters Agency: OMD Indonesia |
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CV. Arira Pangindo Brand: Kusuka Campaign: From Indonesia to California with Love Agency: Eden |
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Glico Indonesia Brand: POCKY Campaign: Sharing Happiness in a Virtual World Agency: Buka Cerita Indonesia |
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Grab Indonesia Brand: Grab Campaign: THE MOST MELTING DELIVERY, EVER. |
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Grab Indonesia Brand: Grab Campaign: Dramatok |
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Kalbe Consumer Health Brand: Promag Tablet Campaign: Kisah Selipin Promag: Indonesia’s New Pocket Culture Agencies: Eden, Flock – Future Creative Network, dentsu Indonesia |
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OVO Indonesia Brand: OVO Campaign: OVO Di Roblox |
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Sari Melati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut X Aldi’s Burger: A Juicy Opportunity Agency: innercircle |
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Unilever Indonesia Brand: Unilever Home Care Campaign: Rumahku Ujianku: Cleanipedia Indonesia’s New Social Ecosystem Powered by Micro‑Dramas Agencies: IDN Pictures, Mindshare Indonesia |
41. Excellence in TV / Video Advertising
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Bank Central Asia Brand: BCA Campaign: The Financial Lessons Nobody Skipped: NAKM Season 3 Made Banking Must-Watch Entertainment Agency: ADA Global |
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Bank CIMB Niaga Brand: OCTO Biz Campaign: Bantu Bossman #KejarMimpi Agencies: ALVA Northstar, WPP Media, Feel Good Network |
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Espay Debit Indonesia Koe Brand: DANA Campaign: #AmanDariBadman Agency: Salvo |
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Frisian Flag Indonesia Campaign: Ramadan Bersama Frisian Flag Agencies: Publicis Media, Whisper Media, Vidio (Emtek Group) |
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Gudang Garam Campaign: Bangga Nyalakan Bangsa Agency: Salvo |
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Kalbe Consumer Health Brand: Extra Joss Campaign: Laki Berani Extra Laen : The New Era of Laki Agency: wow company |
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MAP Aktif Adiperkasa Brand: Sports Station Campaign: Bulan Cuan Campaign Agencies: DENTSU, HYBRID |
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Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: SEPENUHNYA INDONESIA Agency: Leo Indonesia |
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Telekomunikasi Selular (Telkomsel) Brand: IndiHome Campaign: Rumah Ke Rumah Agency: Metra Digital Media (MD Media) |
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Telkomsel Campaign: Telkomsel – Tombol Hati Agencies: Future Creative Network – Flock |
42. Excellence in Urban Guerrilla Marketing
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DANONE-AQUA Brand: AQUA Campaign: Teman Adem Ramadan Agency: Moonfolks |
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KAO Indonesia Brand: Laurier Campaign: Signed Off, Not Written Off: Laurier’s Comfort-First Stand Against Menstrual Discrimination Agency: dentsu Indonesia |
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Mondelez International Brand: Oreo Campaign: Sorry Milk Agency: Leo Indonesia |
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Paragon Technology & Innovation Brand: EMINA Campaign: EMINA SKIN DINER – THE GEN Z’S BEAUTY PLAYGROUND Agency: PHD MediaLab |
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Paragon Technology & Innovation Brand: OMG Campaign: OMG – LIP VINYL LAUNCH: FROM 30.000 FEET TO EVERY FEED Agency: PHD MediaLab |
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The Coca-Cola Company Brand: COCA-COLA Campaign: FIFA WORLD CUP | THE WORLD’S BIGGEST GAME. ON INDONESIA’S EVERYDAY JOURNEY Agency: WPP Media (Essencemediacom) for TCCC OpenX |
| The Coca-Cola Company Brand: SPRITE Campaign: Urban Disruption: Sailing Beyond the Boundaries of Traditional OOH Agency: WPP Media (Essencemediacom) |
43. Excellence in Viral Marketing
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Danpac Pharma Brand: VIVO Campaign: #Hotel For Play : How Wild is Your Fantasy? Agency: wow company |
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Grab Indonesia Brand: Grab Campaign: Grab Became the Stream’s Plot Twist |
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Grab Indonesia Brand: Grab Campaign: The SEAblings: One Broadcast, One Delivery Network, 27.8 Million Reasons to Share |
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Mirael Natural Indonesia Brand: Mirael Campaign: From Pain to Pleasure with Jefri Nichol Agency: Eden |
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Sanghiang Perkasa – Kalbe Nutritionals Brand: Nutrive Benecol Campaign: The Cholesterol War : The Highest Cholesterol Content Ever Agency: Eden |
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Sari Melati Kencana Brand: Pizza Hut Indonesia Campaign: Pizza Hut X Aldi’s Burger: A Juicy Opportunity Agency: innercircle |
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Shell Indonesia Brand: Shell Advance Campaign: Gak Maen Maen Agency: LCC Agency |
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Unilever Brand: MOLTO Campaign: MOLTO, DIY PARFUM MOLTO Agency: MANNA AGENCY |
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Unilever Brand: Rinso Campaign: Laundry Majapahit: From Household Chore to Social Phenomenon Agency: SINII Digital Agency |
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Unilever Brand: Sunlight Campaign: Sunlight Warteg Bayi Agency: Kanan Kiri Creative |
44. Marketing Leader of the Year
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Frisian Flag Indonesia Individual: Intan Ayu Kartika |
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Grab Indonesia Individual: Melinda Savitri |
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Shell Indonesia Individual: Louis Apriell Ginting |
45. Marketing Team of the Year
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Frisian Flag Indonesia |
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Grab Indonesia |
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Shell Advance |
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Unilever |