Shely Dianata

Head of AV Marketing & Demand Generations

Samsung Electronics Indonesia

Shely Dianata is a marketing leader who believes great marketing doesn’t just tell stories. It changes how businesses compete, grow, and win.

Her career spans Astra Daihatsu, Asahi, Nestlé, L’Oréal, Danone, Heinz, Indofood, and Samsung Electronics Indonesia, where she has built brands while reshaping the systems behind them. Across marketing, manufacturing, distribution, commerce, ecommerce, and organisational transformation, she has seen how businesses truly scale, and where they break. She understands that winning in ecommerce is never just about transactions, but about building connected ecosystems where every touchpoint earns trust, drives conversion, and turns buyers into believers and advocates.

Known for combining analytical rigor, creativity, human insight, and executional excellence, Shely leads with the belief that the real win is never just the numbers on a dashboard. The strongest growth happens when strategy, collaboration, and people move in the same direction.