Ritchie Goenawan

VP Customer Growth & Marketing

ASTRO Indonesia

Ritchie Goenawan is Vice President of Customer Growth & Marketing at ASTRO, Indonesia’s leading quick-commerce platform. He is a Southeast Asian business leader, brand builder, and growth operator with more than 16 years of experience across consumer goods, e-commerce, technology, food and beverage, and fitness & wellness.

Throughout his career, Ritchie has held leadership roles including CEO, COO, CMO, and SVP at organiSations such as Unilever, Lazada, Ruangguru, TaniHub, Mangkokku, and Gold’s Gym Indonesia. His experience spans building regional brands, launching new businesses and markets, scaling commercial operations, and leading organization-wide transformations across Southeast Asia.

With an early foundation in strategy consulting at Boston Consulting Group and a degree from National University of Singapore (NUS) Business School, Ritchie brings a distinctive perspective combining consumer insight, brand strategy, marketing excellence, growth, commercial impact, and execution at scale.