2025 JUDGE'S PROFILE

Kelvin Hong
Director of Branding and Communications
A&W Restaurants International
Kelvin Hong is an accomplished leader of marketers with over 20 years of experience in different geographies and roles covering APAC, spanning global MNCs such as Philip Morris, Nestle, Unilever, Kimberly Clark, Sara Lee and KFC. Currently, Kelvin is the Director for Branding and Communications for A&W International, based out of Jakarta, Indonesia. Kelvin has deep experience in SEA emerging markets and his strengths lies in market entrant and penetration, award winning campaigns cum innovations, plus business turn-arounds. He is a strong proponent of shaping strategic insights into brand executions and amplifying that into the digital space as he believes “the world has evolved”. He further believes brands need to stay relevant for that matter and embracing change is no longer an option but a necessity. He is an excellent coach with admirable leadership grace. Kelvin is an alumnus of RMIT University, Melbourne; Australia and an MBA holder from Singapore.
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Reza Pratama
Head of Brand & Sponsorship
AIA Indonesia

Kelvin Hong
Director of Branding and Communications
A&W Restaurants International