Dimas Novriandi

VP, Digital Banking Integrated Marketing Communications & GTM Lead

Jenius, Bank BTPN

Dimas Novriandi is the VP of Digital Banking Integrated Marketing Communications & GTM Lead at Bank BTPN. He played a pivotal role in the development and successful launch of Jenius, Bank BTPN’s stand-alone digital banking platform, catering to the mass affluent, digitally savvy market segment in Indonesia. With over a decade of expertise in public relations and integrated digital marketing, Dimas has an extensive background in agency and client-side roles across Indonesia and Thailand. Before joining Bank BTPN, he held strategic planning positions in PR and marketing at prominent local and international firms, such as Sampoerna, PRISM Bangkok, Zalora Indonesia, XL Axiata, and Mirum Agency.