Derrick Surya

SVP, Head of Brand Communication, Digital Campaign & Performance

HSBC Indonesia

Derrick Surya is a passionate marketer with 19 years of experience in brand building, marketing communication, trade marketing and digital campaign performance in industries ranging from FMCG, telecommunication and financial services. As a pragmatic and creative marketer who focus on driving sustainable business growth, he started his career in Kao Indonesia and had vital role in launching Indonesia Men’s Biore, he then moved one of the biggest automotive lubricant brand (TOP 1 Oil) and received acknowledgement as one of 25 Young Marketer to watch 2009/2010 from SWA Magazine. He was also successfully transforming Smartfren Telecom from CDMA brand into well-established 4G LTE widest network in Indonesia. In 2018, he joined HSBC Indonesia and managing retail consumer banking brand communication and digital campaign. He believes strong loveable brand make business growth more sustainable, a brand can live without company, but no company can live without brand.