Judge’s Profile

Terence So

Head of Marketing (HK & Macao)
AirAsia

Terence So is a dynamic, passionate and integrated marketer with a wealth of experience in driving business growth and brand building. With a proven track record of developing and implementing successful marketing strategies, he has led businesses to growth, delivered results, and raised brand awareness.

Throughout his career, he has worked for globally recognized brands in the travel, hospitality, FMCG, and technology sectors. As a strategic thinker and innovator and a team builder, he is known for his ability to build high-performing teams with an emphasis on “Teamwork makes perfect”. His dynamic background and experience are the key to driving transformations and transformation for every brand.

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