Judge’s Profile

Rita Fan
Associate Marketing Director
Lee Kum Kee (HK)
Rita Fan is the Associate Marketing Director of Lee Kum Kee (HK), leading the retail and foodservice marketing teams of HK and Macau. Rita is an all-rounded marketing professional with over 15 years of marketing management experience in FMCG industry.
Rita has extensive experience in both global and local brand management, with proven track records of bringing Lee Kum Kee brand to its new heights, especially in HK market. With her current position as Associate Marketing Director in HK & Macau, Rita leads her team to formulate winning marketing strategies and initiatives to stimulate sustainable growth for the business and drive Lee Kum Kee brand’s leadership market position in sauce & condiment segment. She also contributed to the success of Lee Kum Kee in expanding the product portfolio from sauce category to a new arena – ready-to-eat food category.
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