Patrick Fong
Head of Trade Marketing (Hong Kong & Taiwan)
Ferrero
Patrick Fong, Head of Trade Marketing for Hong Kong and Taiwan at Ferrero Asia, with responsibility for commercial strategy, portfolio management, market activation, and corporate sponsorships. Prior to joining Ferrero Asia, he built solid experience in strategic business development, event and brand management in several companies within the alcoholic beverage category.
Patrick has led and managed many international sponsorships & campaigns, including car racing, sports, concerts and exhibitions. He has also led a few strategic brand revamp projects.
Patrick believes in brand cycle with the lead of innovation; details are the key to success.
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