Moses Lye

Marketing Director
Gain City

Moses Lye’s career spans across digital content, media, telecommunication, live events, venue management, retail and e-commerce.

Currently at Gain City, Moses plays the role of Marketing Director in Singapore’s most successful home grown electronics retailer. Driving retail revenues across retail stores and digital stores thru branding, media, events, digital and direct marketing.

In the role of Managing Director, Mediacorp Vizpro, Moses uplifted the live events scene in Singapore by organising significant acts- Les Miserables, Madonna, EXO, Transformers, Avengers, Amei, JLo, Cirque Du Soleil Toruk. Regionally, partnered in successful live shows – Smurfs, Singing in the Rain, Kinky Boots. He also venue managed the Theatre at Mediacorp, successfully staging international shows like St Petersberg’s Swan Lake, at the theatre.

While at MediaCorp, as Vice President Digital, he led the pivot to digital consumption of TV, radio, gaming, entertainment content on: toggle.sg, cubizone.my, meradio.sg, xinmsn.com. Notably, the Microsoft partnership xinmsn.com rose to become the top entertainment and lifestyle digital destination in Singapore under his watch.

As Head of Mobile Services, he executed mobile telco player M1’s go-to-market strategies for broadband, mobile voice and data services.

He holds an MBA from Henley Business School, UK and a BBA from Abilene Christian University, USA.