Judge’s Profile
Maggie Cheng
General Manager – MINI
MINI Hong Kong
Maggie Cheng is an experienced marketing specialist with a demonstrated history of working in the automotive industry for more than 14 years. She is currently the General Manager – MINI of MINI Hong Kong and strategizes all marketing efforts on branding, communications, digital experience, customer engagement and events. She also oversees sales and retail operations of MINI Hong Kong. Prior to this role, Maggie has leaded on BMW Marketing for 5 years in the same company.
With proven ability to form effective marketing strategies which successfully achieved record-high results on marketing campaigns and product launches, Maggie is also an insightful and enthusiastic team-builder to motivate the team with high morale in delivering significant business results with strong coherence to the brand strategy.
Maggie holds a Bachelor of Applied Science degree in Civil Engineering from the University of Toronto and before joining MINI HK, she oversaw the marketing function of both Toyota and Lexus Hong Kong at Crown Motors.
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