Kenneth Luk

General Manager, Head of Marketing Communications & Public Relations

Dah Sing Bank

Kenneth Luk is a seasoned marketing and communications executive with extensive experience in the financial services industry spanning both banking and insurance. As General Manager and Head of Marketing, Communications & PR for Dah Sing Bank’s Retail Banking Division, he leads the Bank’s strategic marketing, brand management and sponsorship, corporate communications, media relations, and stakeholder engagement initiatives.

Throughout his career, Kenneth has successfully led high-impact growth marketing and brand-building programmes that have strengthened market positioning, enhanced stakeholder confidence, and driven revenue growth. He has played a pivotal role in developing and executing integrated marketing and communications strategies that support business objectives, elevate brand equity, and foster meaningful customer engagement. Known for his strategic vision and results-driven approach, Kenneth is passionate about delivering sustainable business value through effective communications and marketing leadership.