Jaslin Goh

Head of Marketing, Design & Customer Experience
PayMe by HSBC

Jaslin Goh has over 20 years’ experience in commercialisation, management, integrated marketing, branding, management consultancy, insights, customer experience, innovation design in Hong Kong, Greater China and the Asia Pacific, across a broad spectrum of brands. Currently Head of Marketing, Design and Customer Experience at PayMe by HSBC, she enjoys ideating and commercialising cool and effective ideas made for the digital natives and e-generation. She was previously Head of Marketing of Virtual bank, Global Senior VP at Shangri-la Group, Chief Strategy Officer/Managing Partner at McCann Worldgroup, Managing Director at Added Value (now Kantar Consulting).

Goh believer of Great Work that works, she has been a serial Grand Effie and Gold winner and has previously been a judge at Pan Asia Effie, Tangrams.