Irene Man

Marketing Director – Food, Hong Kong & Macau

DFI Retail Group

Irene Man is currently Marketing Director of Food Hong Kong and Macau at DFI Retail Group, where she leads the brand and marketing development of Wellcome, Market Place, 3hreesixty and Oliver’s.

With over 20 years of experience in integrated marketing, digital and CRM, Irene is always keen to infuse local culture and trends into marketing through a data-driven approach. Customer-focused and results-driven, she is an advocate of aligning strong execution with business goals.

Irene previously held senior marketing positions at city’super and LOG-ON, as well as regional PR and marketing roles at A.S. Watson Group. She has a strong passion for food and sake with an appreciation for art and design.