Judge’s Profile
Icarus Kwok
Marketing Director, Greater China
The Clorox Company
Icarus Kwok is currently the Greater China Marketing Director at Clorox, in charge of full brand management with variety of categories from household to personal care, driving from strategic planning, brand engagement, consumer research, to product development across Greater China region. He leads the team to manage the portfolio including Clorox, Glad & Burt’s Bees to drive category leadership and accelerate year-over-year growth.
Prior to joining Clorox, Icarus was the Asia Marketing Director at Crayola (US No.1 Arts & Crafts brand) and leading a few impressive brand engagement in technology collaboration, content creation, IP co-op with famous shows (爸爸去哪兒) and synergizing 360 digital marketing campaigns to drive demand creation for China eCommerce.
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