Flora Tsui

Vice President, Marketing and Digital Strategy

Toys “R” Us Asia

Flora Tsui oversees Toys “R” Us Asia’s marketing, consumer engagement and eCommerce functions across a portfolio of Asian markets, including Japan, China, Hong Kong, Malaysia, Singapore, Thailand and Taiwan.

Before joining Toys “R” Us, Tsui worked in the FMCG, retail, and entertainment sectors, accumulating nearly two decades of diverse experiences.

As the Director of Marketing at Hong Kong Disneyland, she drove strategic initiatives across markets. Her roles prior to Disneyland, including her leadership positions at British American Tobacco and impactful contributions at Johnson & Johnson and Samsung Electronics, underscore her capability to revitalise brands and spearhead successful market strategies.