Fiona Tin

Regional Director, Northeast Asia & Oceania

Nichebox UK

Fiona Tin is a luxury branding leader who builds brands with meaning—where craft, culture, and commercial performance meet. With over 20 years of experience across the luxury sector, she is recognized for award-winning marketing and PR. She serves as Regional Director at Nichebox, with full P&L ownership for Nichebox Asia and Nichebox China, leading Clive Christian and Liquides Imaginaires across Greater China, Mongolia, Japan, Korea, Australia, and New Zealand—balancing heritage craftsmanship with disruptive creativity in niche perfumery. Previously, as Head of Marketing for CHANEL Beauty Hong Kong & Macau, she drove category leadership, sustained growth, and landmark retail activations. Fiona is also a TEDx speaker and founded Project J, creating handmade ceramics rooted in resilience and connection.