Finalists

1. Excellence in Advertising
AIA International
AIA Hong Kong
AIA “Today ‧ Plan for Your Future” Campaign
Agency: Uth Creative Group 
Coca-Cola China
Coca-Cola
Coca’Cola’s City Can: We Can!
Agency: SOCIETY
foodpanda Hong Kong
More Than Just Food
Agencies: Carat Media Services Hong Kong, Curious Few
MHK Restaurants
McDonald’s
A New Big Mac for A New Generation
Agency: DDB Group Hong Kong
Shiseido Hong Kong
SHISEIDO ULTIMUNE 3.0
My Powerful Heartbeat
Agency: Narrow Door
2. Excellence in Branded Content
Carlsberg Brewery Hong Kong
Carlsberg
DeliverSmooth
Agency: We Glow Hong Kong
General Mills Hong Kong
Häagen-Dazs
Häagen-Dazs “Twinkle Twinkle Little Wishes” Mooncake 2021
Agency: Purple Cow Communications
Octopus Cards
Octopus

“Take It Easy” Consumption Voucher Campaign
Agency: DDB Group Hong Kong
TamJai International
TamJai Yunnan Mixian
TamJai x Master 7 Mother’s Day Special
Agency: Hardchi Creative
Vennic
TamJai SamGor
A Taste Of Memories
Agency: Ogilvy Public Relations
3. Excellence in Content Marketing
Carlsberg Brewery Hong Kong
Carlsberg

DeliverSmooth
Agency: We Glow Hong Kong
Coca-Cola China
Coca-Cola

Coca’Cola’s City Can: We Can!
Agency: SOCIETY
K11 Art Mall and 9GAG
K11 Art Mall MEME Museum by 9GAG
Agency: NNNNNNN
Olympian City
Alien Planet Christmas Party
Agency: Hong Kong Creates
Vennic
TamJai SamGor

A Taste Of Memories
Agency: Ogilvy Public Relations
4. Excellence in Corporate Social Responsibility
AIA International
AIA Hong Kong
Commitment in Nurturing Future Human Capital
Citywalk
Citywalk x Busymama
Agency: Boxing Promotions
DFI Retail Group
7-Eleven Hong Hong and Macau
7-SELECT chicken legs donation
FWD Insurance
FWD x Hong Chi “Dishes Make Wishes” Campaign
Agency: FleishmanHillard Hong Kong
Sun Life Hong Kong
Sun Life
Our commitment to sustainability brings our Purpose to life
Agencies: Narrow Door, PRIZM Group, Point Communications
5. Excellence in COVID-19 Response
AXA Hong Kong and Macau
Everyday gets better with Emma
Agency: Publicis Groupe Hong Kong
BMW Concessionaires (HK)
BMW
BMW M Town Never Rests
Agency: Imagine Lab
FWD Insurance
Keep Going, Celebrate Living
Agency: MSLGROUP
K11 Concepts
Turning a COVID-19 Crisis into Opportunities
Link Asset Management
All for Care, Care for All
6. Excellence in Creative Design
FACTIV
NO FAIRY TALES
Agency: SOCIETY
Hong Kong Times Square
Donald Duck Geometric World
K11 Concepts
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
L’Oréal Hong Kong
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Agency: Pontac
TamJai International
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
7. Excellence in Customer Engagement
AIA International
AIA Hong Kong
iSay – Social Media Prospecting
Agency: Accenture Interactive, Greater China
BMW Concessionaires (HK)
BMW

BMW M Town Never Rests
Agency: Imagine Lab
Coca-Cola China
Coca-Cola

365 Taste Of Home Kong
Agency: SOCIETY
L’Oréal Hong Kong
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Agency: Pontac
lululemon
Feel Closer to Your Run
Agency: Omelette
8. Excellence in CX/UX
Eagle Property Management (CP)
Langham Place
LP Club Customer Loyalty App Revamp
Agency: DigiSalad Solutions
LVMH
Fresh Hong Kong
Loyalty Programme that Grew Retail in 2020

Agency: Pontac
MTR Corporation
The LOHAS
The LOHAS Smart Mall Platform
Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line
Swire Properties
Cityplaza
Cityplaza LIVE HAPPY website revamp
Agency: Zlashy
9. Excellence in Data-Driven Marketing
AIA International
AIA Hong Kong
AIA Digital Dexterity and Leading CX
AIA International
AIA Hong Kong
iSay – Social Media Prospecting
Agency: Accenture Interactive, Greater China
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
MTR Corporation
MTR
MTR Mobile – Transport Lifestyle Rewards
Agency: CMRS Digital Solutions
Shiseido Hong Kong
Ultimune (UTM)3.0
Agencies: Prospect Hong Kong, Narrow Door
10. Excellence in Digital Marketing
AIA International
AIA Hong Kong
AIA One Absolute – Full Protection
Agency: MediaCom Hong Kong
Carlsberg Brewery Hong Kong
Carlsberg

DeliverSmooth
Agency: We Glow Hong Kong
Coca-Cola China
Coca-Cola

365 Taste Of Home Kong
Agency: SOCIETY
Reckitt Benckiser Hong Kong
Durex

Durex Love Series Campaign 2020-2021
Agency: The Bread Digital
ZA Bank
Be the Game Changer
11. Excellence in Event Marketing
Alipay Payment Services (HK)
AlipayHK
AlipayHK x Sino VouchersLand
L’Oréal Hong Kong
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Agency: Pontac
New World Development
Culture for Tomorrow

Discover the State Theater in All of Us
Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line
Reckitt Benckiser Hong Kong
Durex
Durex Love Series Campaign 2020-2021
Agency: The Bread Digital
12. Excellence in Exclusive Event
DBS Bank (Hong Kong)
DBS Credit Card
DBS Live Fresh: Dancing Light
Agency: Dentsu International
Eagle Property Management (CP)
Langham Place
LANGHAM PLACE x WHOSMiNG Green Therapy
Sun Hung Kai Real Estate (Sales And Leasing) Agency
East Point City, Landmark North, Mikiki, PopWalk, life@KCC, Chelsea Heights, K-Point & Blossom Garden
Toy Story x PIXAR Carnival
Agency: BBG Promotion
Sun Hung Kai Real Estate (Sales And Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Sun Promotion, Wasabi Creation
Sun Hung Kai Real Estate (Sales and Leasing) Agency
Harbour North
CATART by Shu Yamamoto
Agencies: Talors Communications, Wasabi Creation
13. Excellence in Experiential Marketing
Alipay Payment Services (HK)
AlipayHK
AlipayHK x Sino VouchersLand
Citywalk
Citywalk x Busymama
Agency: Boxing Promotions
DBS Bank (Hong Kong)
DBS Credit Card
DBS Live Fresh: Dancing Light
Agency: Dentsu International
New World Development
Culture for Tomorrow
Discover the State Theater in All of Us
Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line
14. Excellence in Financial Marketing
AIA International
AIA Hong Kong
AIA “Today ‧ Plan for Your Future” Campaign
Agency: Uth Creative Group
American Express
The Road to Platinum
Agencies: Ogilvy Hong Kong, UM Hong Kong
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Group Hong Kong, Kinetix Systems 
Promise (HK)
Promise
Promise, Diva Rookie
Agencies: Wunderman Thompson, Mirum Hong Kong, MediaCom Hong Kong
WeLab Group
WeLab Bank
Virtual Ben – We know, what you “Kong”
Agency: Stunz Creative
15. Excellence in Health & Beauty Marketing
FACTIV
NO FAIRY TALES
Agency: SOCIETY
L’Oréal Hong Kong
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Agency: Pontac
P&G Hong Kong
Olay
Secret to Dewy Glowy Skin – Olay WR essence
Agency: Starcom Hong Kong
Reckitt
Dettol Hong Kong
Bath to Hug Campaign
Agency: Rebel Angelo
The Body Shop
The Body Shop Self-Love Campaign
Agency: rsvp communications
16. Excellence in Innovation
AIA International
AIA Hong Kong
iSay – Social Media Prospecting
Agency: Accenture Interactive, Greater China
Coca-Cola China
Bonaqua
Water For Tomorrow
Agency: SOCIETY
Hong Kong Times Square
Cantopop 101
TamJai International
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
Yahoo Hong Kong
Yahoo Asia Buzz Awards xR Live 2021
Agency: Above The Line
17. Excellence in Insurance Marketing
AIA International
AIA Hong Kong
AIA “Today ‧ Plan for Your Future” Campaign
Agency: Uth Creative Group
FTLife Insurance Company
Integrated brand refresh campaign
Agency: Havas Media Hong Kong
FWD Insurance
Better Coverage, More Comprehensive Protection
Agency: DDB Group Hong Kong
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Group Hong Kong, Kinetix Systems 
Sun Life Hong Kong
Millennial Retirement Planning Campaign
Agencies: Narrow Door, PRIZM Group
18. Excellence in Integrated Marketing
Coca-Cola China
Coca-Cola
Coca’Cola’s City Can: We Can!
Agency: SOCIETY
foodpanda Hong Kong
More Than Just Food
Agencies: Carat Media Services Hong Kong, Curious Few
Hong Kong Tourism Board
Wine & Dine Go Live!
Agencies: Mindshare Hong Kong, Grey Hong Kong
MHK Restaurants
McDonald’s
A New Big Mac for A New Generation
Agency: DDB Group Hong Kong
PrimeCredit
WeWa Card
WeWa – Much More Than Cash Rebate
Agencies: French Rotational Production , Wavemaker Hong Kong, Fimmick
19. Excellence in KOL Partnership
American Eagle Outfitters Hong Kong
Aerie by American Eagle

Aerie HK Launch
Agency: On Air Collective
HKT
Now TV
The FANtastic EURO 2020

Agencies: Havas Hong Kong, Mindshare Hong Kong
Hong Kong Disneyland
Magical Occasions

Agency: MSLGROUP
MHK Restaurants
McDonald’s
A New Big Mac for A New Generation
Agency: DDB Group Hong Kong
Reckitt Benckiser Hong Kong
Durex
Durex Love Series Campaign 2020-2021
Agency: The Bread Digital
20. Excellence in Launch/Rebranding
P&G Hong Kong
Oral B
The Arrival of the Future
Agency: frengers communications
Ping An OneConnect Bank (Hong Kong)
The Hong Kong Launch Campaign

Agency: All Day Breakfast Creative Boutique
TamJai International
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
TransUnion
Take Control
Agency: frengers communications
WeLab Group
WeLab Bank
Virtual Ben – We know, what you “Kong”
Agency: Stunz Creative
21. Excellence in Lifestyle & Entertainment Marketing
Amway
Nutrilite
2021 Nutrilite™ Weight Management Competition
Agency: Zlashy
HKT
Now TV
The FANtastic EURO 2020
Agencies: Havas Hong Kong, Mindshare Hong Kong
Hong Kong Times Square
Cantopop 101
K11 Art Mall and 9GAG
K11 Art Mall MEME Museum by 9GAG
Yahoo Hong Kong
Yahoo Asia Buzz Awards xR Live 2021l
Agency: Above The Line
22. Excellence in Loyalty Marketing
Coca-Cola China
Coca-Cola
365 Taste Of Home Kong
Agency: SOCIETY
Eagle Property Management (CP)
Langham Place
LANGHAM PLACE x WHOSMiNG Green Therapy
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Group Hong Kong, Kinetix Systems 
Sino Group
S+ REWARDS by Sino Malls
“Special Missions” Spend Stimulation Campaign
Sun Hung Kai Real Estate Agency
apm
apm All in One Online Portal “happybuymall.com” x Flash Sale @ KOL Live
23. Excellence in Mass Event
Alipay Payment Services (HK)
AlipayHK
Endless Vouchers. Enjoyment Everywhere!
Agency: V-Monkeys
Hong Kong Times Square
Cantopop 101
New World Development
Culture for Tomorrow
Discover the State Theater in All of Us
Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line
SmarTone Mobile Communications
SmarTone
5G LAB for All
Agency: Spoon Digital
24. Excellence in Media Strategy
Carlsberg Brewery Hong Kong
Carlsberg
DeliverSmooth
Agency: We Glow Hong Kong
foodpanda Hong Kong
More Than Just Food
Agencies: Carat Media Services Hong Kong, Curious Few
Promise (HK)
Promise
PROMISE, Diva Rookie
Agencies: MediaCom Hong Kong, Wunderman Thompson, Mirum Hong Kong
Shiseido Hong Kong
Ultimune (UTM)3.0
Agency: iProspect Hong Kong
SOGO Hong Kong
SOGO Thankful Weeks 2021
Agency: KREW
25. Excellence in Mobile Marketing
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Group Hong Kong, Kinetix Systems 
LVMH
Fresh Hong Kong
Loyalty Programme that Grew Retail in 2020
Agency: Pontac
McDonald’s
McDonald’s App Revamp + Value Double Up Campaign
Agency: OMD Hong Kong
Sun Hung Kai Real Estate (Sales And Leasing) Agency
Harbour North
CATART by Shu Yamamoto
Agency: Talors Communications, Wasabi Creation
ZA Bank
Be the Game Changer
26. Excellence in Partnership
Cityplaza Hong Kong
Cityplaza x Disney Princess – LIVE YOUR TRUE SELF
Agencies: MAKEITLOUD Marketing, Reprise
Hong Kong Times Square
Cantopop 101
K11 Art Mall and 9GAG
K11 Art Mall MEME Museum by 9GAG
Sino Group
Feel the Motion
TamJai International
TamJai Yunnan Mixian
TamJai Jeh Jeh
Agency: Hardchi Creative
27. Excellence in Performance Marketing
DBS Bank (Hong Kong)
DBS Institutional Banking Group

This is DBS Digibanking
Agency: Dentsu Hong Kong – iProspect
GP ACOUSTICS INTERNATIONAL
KEF
KEF E Commerce and Lead Generation Campaign
Agency: FABCOM
Hawley & Hazel Asia Investment Co.
Darlie
2021 Shopper Program Campaign
Agency: FABCOM
Ngong Ping 360
Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360”
Agency: Above The Line
SOGO Hong Kong
SOGO Thankful Weeks 2021
Agency: KREW
28. Excellence in Public Relations
Hong Kong Times Square
Cantopop 101
K11 Art Mall and 9GAG
K11 Art Mall MEME Museum by 9GAG
Agency: PLUG Agency
MTR Corporation
The Full Tuen Ma Line Opening Campaign
Agency: OMD Hong Kong
Patisserie La Lune
The Distance
Agency: SOCIETY
TamJai International
Tamjai Yunnan Mixian
Tamjai x Master 7 Mother’s Day Special
Agency: The Bridge Agency
29. Excellence in Retail Marketing
American Eagle Outfitters Hong Kong
American Eagle
Real Good Together
Agency: We Glow Hong Kong
Coca-Cola China
Coca-Cola
365 Taste Of Home Kong
Agency: SOCIETY
foodpanda Hong Kong
More Than Just Food
Agencies: Carat Media Services Hong Kong, Curious Few
K11 Concepts
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
Sun Hung Kai Real Estate (Sales And Leasing) Agency
Harbour North
Purple Flower Galore
Agencies: Sun Promotion, Wasabi Creation
30. Excellence in Social Media
DBS Bank (Hong Kong)
DBS Credit Card
DBS Live Fresh: Dancing Light
Agency: Dentsu International
lululemon
Feel Closer to Your Run
Agency: Omelette
Ocean Park Corporation
Ocean Park Hong Kong
Stay Connected with OP in Social
Agency: Muse Group
TamJai International
TamJai Yunnan Mixian
TamJai x Master 7 Mother’s Day Special
Agency: Hardchi Creative
Vennic
TamJai SamGor
A Taste Of Memories
Agency: Ogilvy Public Relations
31. Excellence in Targeted Event
BMW Concessionaires (HK)
BMW
BMW M Town Never Rests
Agency: Imagine Lab
K11 Art Mall and 9GAG
K11 Art Mall MEME Museum by 9GAG
L’Oréal Hong Kong
YSL BEAUTÉ HONG KONG
YSL BEAUTY RECORDS
Agency: Pontac
Sun Hung Kai Real Estate (Sales And Leasing) Agency
Harbour North
CATART by Shu Yamamoto
Agencies:Talors Communications, Wasabi Creation
Yue Man Square Management Company
YM2
Love at Kwun Tong Miniature Exhibition
Agency: Impact Communications Company
32. Excellence in Use of Technology
AIA International
AIA Hong Kong
iSay – Social Media Prospecting
Agency: Accenture Interactive, Greater China
Eagle Property Management (CP)
Langham Place
LP Club Customer Loyalty App Revamp
Agency: DigiSalad Solutions
FWD Insurance
FWD MAX
FWD MAX 2.0 Revamp Campaign
Agencies: DDB Group Hong Kong, Kinetix Systems 
MTR Corporation
The LOHAS
The LOHAS Smart Mall Platform
Standard Chartered Bank
Standard Chartered Bank (HK)
Elevating Programmatic Media Performance for Standard Chartered Retail Banking with Creative Adtech
Agencies: Adzymic, iProspect Hong Kong
33. Excellence in Video
Carlsberg Brewery Hong Kong
Carlsberg
DeliverSmooth
Agency: We Glow Hong Kong
foodpanda Hong Kong
More Than Just Food
Agencies: Carat Media Services Hong Kong, Curious Few
FWD Insurance
Let’s find the right coverage here!
Agency: DDB Group Hong Kong
K11 Concepts
K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic
Octopus Cards
Octopus
“Take It Easy” Consumption Voucher Campaign
Agency: DDB Group Hong Kong