Finalists

1. Excellence in Advertising
AXA China Region Insurance Company ​
AXA Hong Kong and Macau
AXA WiseGuard Pro Medical Insurance Plan Integrated Advertising Campaign
Agencies: Publicis Hong Kong, Starcom Hong Kong
Café de Coral Holdings
Café de Coral​
A Taste of Togetherness ​
Agency: dentsumcgarrybowen Hong Kong​
Coca-Cola China
OOHA
OOHA Launch
Agency: PS Workshop
Hawley & Hazel Asia Investment Co.
Darlie
Closer with every smile
Agency: Narrow Door
Samsung Electronics Hong Kong
Samsung Galaxy S22 launch Campaign
Agency: The Bread Digital
2. Excellence in Branded Content
AIA International ​
AIA Hong Kong
The launch of Cre8 by AIA
Agencies: Noah Workshop, De Goose
Samsung Electronics Hong Kong
Samsung Galaxy S22 launch Campaign
Agency: The Bread Digital
Sony Hong Kong
sony ZV-E10 Launch campaign
Agency: Naughty Things Creative Production
TamJai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agency: SOCIETY
TamJai International
Tamjai Yunnan Mixian
Tamjai Yunnan Mixian “Dream Comes True 2022”
Agency: The Bridge Agency
3. Excellence in Content Marketing
AIA International
AIA Hong Kong
AIA iSay Social Media Prospecting 3.0
Agency: KREW
Deliveroo Hong Kong
Deliveroo
Deliveroo Summer Campaign
Agency: Noah Workshop
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
Tam Jai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agency: SOCIETY
Tam Jai International
Tamjai Yunnan Mixian

Tamjai Yunnan Mixian “Dream Comes True 2022”
Agency: The Bridge Agency
4. Excellence in Corporate Social Responsibility
DBS Bank (Hong Kong)
DBS Hong Kong
DBS Towards Zero Food Waste Campaign 2021
Agency: Meology
Heep Hong Society
Autism Awareness Week
Agency: Hardchi Creative
Hong Kong Tourism Board
Hong Kong Neighbourhood
Hong Kong Neighbourhood: West Kowloon
Agency: Grey Advertising Hong Kong
lululemon HK
lululemon
The Wrong Ad Placement
Agency: Secret Tour (HK)
Urban Renewal Authority, Sino Land
Sino Malls
“Go Green! Save Our Planet” by Citywalk
Agency: Hattrick Creative
5. Excellence in COVID-19 Response
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
lululemon HK
lululemon
The Wrong Ad Placement
Agency: Secret Tour (HK)
Reckitt Benckiser Hong Kong
Dettol HK
Dettol – There is a Way of Protection Called Persistency
Agency: Durian HK
Tam Jai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agency: SOCIETY
The Hongkong and Shanghai Banking Corporation
PayMe from HSBC
Hong Kong’s Laisee
Agency: Ogilvy Hong Kong
6. Excellence in Creative Design
Carlsberg Brewery Hong Kong
1664
1664 Presents: Keung To with a Twist
Agency: We Glow HK 
Link Asset Management
T.O.P This is Our Place
T.O.P x Mr n Mrs Moon. Super Chill Luxury Tour
SHISEIDO Hong Kong
SHISEIDO
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: Pontac
Tam Jai International
Tamjai Souper Hero NFT
Agencies: EY Mtel, The Bridge Agency
Tam Jai International
TamJai Yunnan Mixian
The Unconventional Anniversary Campaign – The TamJai Way
Agency: Hardchi Creative
7. Excellence in Customer Engagement
AIA International
AIA Hong Kong
3D Protection Index​
CSL Mobile
csl.

“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Hong Kong Tourism Board
Holiday at Home
Agency: Mindshare Hong Kong
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
MTR Corporation
MTR
MTR Mobile 2.0
Agency: Cheil Hong Kong
8. Excellence in Customer Experience
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
L’Oréal Hong Kong
Kiehl’s
CAMP KIEHL’S
Agency: Pontac
Link Asset Management
The Quayside
Be Part of The Team Green
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
SHISEIDO Hong Kong
SHISEIDO
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: Pontac
9. Excellence in Data-Driven Marketing
AIA International
AIA Hong Kong
3D Protection Index
AXA China Region Insurance Company
AXA Hong Kong and Macau
Customised Storytelling with Dynamic Creatives for AXA Hong Kong
Agencies: Starcom Hong Kong, The Trade Desk, Adzymic
Danone Nutricia Early Life Nutrition (Hong Kong)
Danone

Danone APTA Predictive CRM Ecosystem
Agency: PRIZM Group

HKT
Netvigator
Netvigator Online Branding & Acquisition Campaign
Agency: FABCOM

Hong Kong Disneyland
A Disney Christmas Campaign 2021
Agencies: Zenith Hong Kong, The Trade Desk Hong Kong
10. Excellence in Digital Marketing
Coca-Cola China​
Coca-Cola
Coke Starlight Launch
Agencies: PS Workshop, De Goose 
HKT
Now TV

Home of Sports
Agency: Havas Hong Kong
SHISEIDO Hong Kong
SHISEIDO

SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: Pontac, iProspect
Tam Jai International
Tamjai Souper Hero NFT
Agencies: EY Mtel, The Bridge Agency
Yahoo Hong Kong
Yahoo Metaverse
Agency: Above The Line Company 
11. Excellence in Event Marketing
Central Market, Chinachem Group, Urban Renewal Authority​
Central Market
Central Market Revitalization
Agencies: Cheil Hong Kong, Shadow Design
Henderson Land Development
Square Mile
Dragon Boat on Land 2021
Agency: Square Mile Association
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agencies: Hardchi Creative, Uth Creative Group
Ngong Ping 360
Ngong Ping 360 Sweatival
Agency: Above The Line Company
SHISEIDO Hong Kong
SHISEIDO
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: Pontac
12. Excellence in Exclusive Event
Link Asset Management​
The Quayside
Be Part of The Team Green
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agencies: Hardchi Creative, Uth Creative Group 
Olympian City
Sino Malls
Olympian Kids Imagineer
Plaza Hollywood
AIR METAVERSE
Plaza Hollywood MetaGreen Village Adventure
Agency: MakeitFun Studio 
Tam Jai International
TamJai Yunnan Mixian
The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
13. Excellence in Experiential Marketing
Eagle Property Management (CP) ​
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
Hongkong Land
LANDMARK
Christmas Joy House
Agencies: Cymballe, Isobar, Mindshare Hong Kong, PAMCO, PRIZM Group
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
Ngong Ping 360
Ngong Ping 360 Sweatival
Agency: Above The Line Company 
The Hongkong and Shanghai Banking Corporation
PayMe from HSBC
Hong Kong’s Laisee
Agency: Ogilvy Hong Kong
14. Excellence in Financial & Insurance Marketing
AIA International
AIA Hong Kong
AIA Beyond Insurance Integrated Marketing Campaign
Agency: Uth Creative Group
AIA International
AIA Hong Kong
The launch of Cre8 by AIA
Agencies: Noah Workshop, De Goose
DBS Bank (Hong Kong)
DBS Credit Card
A Flexible Shopping Future, Two Clicks Away
Agencies: Dentsu International, OMD Hong Kong, Potassium
Hang Seng Bank
Hang Seng Prestige – Mass Affluent Campaign
Agency: Zenith Hong Kong
The Hongkong and Shanghai Banking Corporation
PayMe from HSBC
Hong Kong’s Laisee
Agency: Ogilvy Hong Kong
15. Excellence in Gamification
Hang Seng Bank
GO! GingerOnion
GO! GingerOnion 5** College
Agency: INDEX GAME
SHISEIDO Hong Kong
SHISEIDO
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: Pontac
Sino Malls
tmtplaza Bee Conservancy Quest
Agency: AHE Creations
Tam Jai International
Tamjai Souper Hero NFT
Agencies: EY Mtel, The Bridge Agency
The Hong Kong Jockey Club
HKJC My STABLE Campaign
Agency: Webs s’up Production Company
16. Excellence in Health & Beauty Marketing
GSK
“Some Say”
Shingles Disease Awareness Campaign
Agency: McCann Health
Hawley & Hazel Asia Investment Co.
Darlie
Closer with every smile
Agency: Narrow Door
Hong Kong Anti-Cancer Society
HKACS Our Story
Our Story
Agency: Bones Communications
Reckitt Benckiser Hong Kong
Dettol HK
Dettol – There is a Way of Protection Called Persistency
Agency: Durian HK
SHISEIDO Hong Kong
SHISEIDO
SHISEIDOVERSE: 150 Years to the Future
Agencies: Narrow Door, Pontac, iProspect
17. Excellence in Innovation
AIA International
AIA Hong Kong
The launch of Cre8 by AIA
Agencies: Noah Workshop, De Goose
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
Tam Jai International
TamJai Yunnan Mixian
The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
18. Excellence in Integrated Marketing
Coca-Cola China
OOHA ​
OOHA Launch
Agency: PS Workshop
Easy Mobile Logistics
Lalamove
Let’s LALAMOVE it!
Agency: Secret Tour (HK) 
Heep Hong Society
Autism Awareness Week
Agency: Hardchi Creative 
Manulife International
Manulife Hong Kong
Choose to have a choice in retirement
Agency: dentsumcgarrybowen Hong Kong​
Ocean Park Corporation
Water World Ocean Park
Water World Ocean Park Grand Opening Campaign
Agency: dentsu X
19. Excellence in KOL Partnership
A.S. Watson Group (HK) ​
Watsons Water

Watsons Water x Master 7 CNY Campaign
Agencies: Purple Cow Communications, The Bridge Agency
Amoy Hong Kong
Exquisite Taste Made In Hong Kong
Agency: RDS Digital
Carlsberg Brewery Hong Kong
1664
1664 Presents: Keung To with a Twist
Agency: We Glow HK
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agencies: Hardchi Creative, Uth Creative Group 
Tam Jai International
Tamjai Yunnan Mixian
Tamjai Yunnan Mixian “Dream Comes True 2022”
Agency: The Bridge Agency
20. Excellence in Launch/Rebranding
AIA International ​
AIA Hong Kong
The launch of Cre8 by AIA
Agencies: Noah Workshop, De Goose
Central Market, Chinachem Group, Urban Renewal Authority
Central Market
Central Market Revitalization
Agencies: Cheil Hong Kong, Shadow Design
Coca-Cola China
OOHA
OOHA Launch
Agency: PS Workshop
Hawley & Hazel Asia Investment Co.
Darlie
Closer with every smile
Agency: Narrow Door
Ocean Park Corporation
Water World Ocean Park
Water World Ocean Park Grand Opening Campaign
Agency: dentsu X
21. Excellence in Lifestyle & Entertainment Marketing
PCCW Media Group
VIUHK
Binge on an endless stream of dramas
Agency: Narrow Door
Tam Jai International
Tamjai Yunnan Mixian
Tamjai Yunnan Mixian “Dream Comes True 2022”
Agency: The Bridge Agency
The Walt Disney Company (Hong Kong)
Disney+
Disney+ Hong Kong Launch
Agency: Above The Line Company
Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo Contest 2021
Agency: KREW 
Yahoo Hong Kong
Yahoo Metaverse
Agency: Above The Line Company
22. Excellence in Loyalty Marketing
Jebsen Beverage Company ​
Blue Girl Beer
Blue Girl – Taste The Real Moment
Agencies: CMRS Digital Solutions, Uth Creative Group, The Kitchen
MHK Restaurant
McDonald’s Hong Kong
McDonald’s Digital Transformation Chatbot Activations
Agencies: PRIZM Group, DDB Group Hong Kong
MTR Corporation
MTR
MTR Mobile 2.0
Agency: Cheil Hong Kong
Reckitt Benckiser Hong Kongv
Durex HK
Let’s Start Loving with Durex!
Agency: Durian HK
The Hong Kong Jockey Club
LONGINES Hong Kong International Races 2021
23. Excellence in Mass Event
Central Market, Chinachem Group, Urban Renewal Authority
Central Market
Central Market Revitalization
Agencies: Cheil Hong Kong, Shadow Design
K11 Concepts
METAVISION
PrimeCredit
PrimeCredit “I Get You. I’ve Got Your Back” Digital Concert
Agencies: Vibes, Wavemaker Hong Kong
The Walt Disney Company (Hong Kong)
Disney+
Disney+ Hong Kong Launch
Agency: Above The Line Company
Wheelock Properties (Hong Kong)
Wheelock Properties X National Geographic Hong Kong Photo Contest 2021
Agency: KREW
24. Excellence in Media Strategy
AXA China Region Insurance Company
AXA Hong Kong and Macau
Better Protection, Better Healthcare
Agencies: Publicis Hong Kong, Starcom Hong Kong
Carlsberg Brewery Hong Kong
1664
1664 Presents: Keung To with a Twist
Agency: We Glow HK 
GP Batteries
Recyko 21 & Charge 10 Launch
Agency: FABCOM
Heep Hong Society
Autism Awareness Week
Agency: Hardchi Creative
SHISEIDO Hong Kong
SHISEIDO
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: iProspect
25. Excellence in Mobile Marketing
BCT Group ​
bct+
Agency: Deloitte Digital
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
L’Oréal Hong Kong
Kiehl’s
CAMP KIEHL’S
Agency: Pontac
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
26. Excellence in Out-Of-Home Marketing
Carlsberg Brewery Hong Kong
1664
1664 Presents: Keung To with a Twist
Agency: We Glow HK 
Cartier, Richemont Group
Cartier
Cartier 2021 Christmas Holiday Celebratory Campaign
Agency: MediaCom Hong Kong
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
Jebsen Beverage Company
Blue Girl Beer
Blue Girl – Taste The Real Moment
Agency: Uth Creative Group
Reckitt Benckiser Hong Kong
Durex HK
The Durex Of 001, Durex 001
Agency: Durian HK
27. Excellence in Partnership
Carlsberg Brewery Hong Kong
1664
1664 Presents: Keung To with a Twist
Agency: We Glow HK 
Central Market, Chinachem Group, Urban Renewal Authority
Central Market
Central Market Revitalization
Agencies: Cheil Hong Kong, Shadow Design
Cityplaza Hong Kong
The MINIONS House of Kung Fu
Agencies: MakeItLoud, Boxing Promotions
Guerlain Hong Kong
Guerlain X Hong Kong Film Award (HKFA)
Agency: Spring Public Relations
Urban Renewal Authority, Sino Land
Sino Malls
“Go Green! Save Our Planet” by Citywalk
Agency: Hardchi Creative
28. Excellence in Performance Marketing
AIA International
AIA Hong Kong

AIA Beyond Insurance Integrated Marketing Campaign
Agencies: Uth Creative Group, Secret Tour Hong Kong, More Digital
AXA China Region Insurance Company
AXA Hong Kong and Macau

AXA Health Performance of the Year
Agencies: Starcom Hong Kong, Digitas Hong Kong, Publicis Worldwide
GP Batteries
Recyko 21 & Charge 10 Launch
Agency: FABCOM
MHK Restaurant
McDonald’s Hong Kong
McDonald’s Digital Transformation Chatbot Activations
Agencies: PRIZM Group, DDB Group Hong Kong
SHISEIDO Hong Kong
SHISEIDO
SHISEIDOVERSE: 150 YEARS TO THE FUTURE
Agency: iProspect
29. Excellence in Programmatic Marketing
AXA China Region Insurance Company
AXA Hong Kong and Macau
Customised Storytelling with Dynamic Creatives for AXA Hong Kong
Agencies: Starcom Hong Kong, The Trade Desk, Adzymic
HKT
Now TV
Home of Sports
Agency: Havas Hong Kong
HKT
Netvigator
Netvigator Online Branding & Acquisition Campaign
Agency: FABCOM
Hong Kong Disneyland
A Disney Christmas Campaign 2021
Sun Hung Kai Real Estate Agency
apm
apm’s Digital Sportcation Hub
30. Excellence in Public Relations
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agencies: Hardchi Creative, Uth Creative Group 
Tam Jai International
Tamjai Souper Hero NFT
Agencies: EY Mtel, The Bridge Agency
Tam Jai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agencies: SOCIETY, The Bridge Agency
Tam Jai International
Tamjai Yunnan Mixian
Tamjai Yunnan Mixian “Dream Comes True 2022”
Agency: The Bridge Agency
The Walt Disney Company (Hong Kong)
Disney+
Disney+ Hong Kong Launch
Agency: Above The Line Company
31. Excellence in Retail Marketing
Carlsberg Brewery Hong Kong
1664
1664 Presents: Keung To with a Twist
Agency: We Glow HK
Circle K Convenience Stores (HK)
Circle K
Treat Yourself Better At Circle K
Agency: ESDlife
Cityplaza Hong Kong
The MINIONS House of Kung Fu
Agencies: MakeItLoud, Boxing Promotions
Hawley & Hazel Asia Investment Co.
Darlie
Closer with every smile
Agency: Narrow Door
MHK Restaurant
McDonald’s Hong Kong
McDonald’s Digital Transformation Chatbot Activations
Agencies: PRIZM Group, DDB Group Hong Kong
32. Excellence in Social Media
Coca-Cola China
Coca-Cola
Coke Starlight Launch
Agencies: PS Workshop, De Goose
Heep Hong Society
Autism Awareness Week
Agency: Hardchi Creative
Reckitt Benckiser Hong Kong
Durex HK
Let’s Start Loving with Durex!
Agency: Durian HK
Samsung Electronics Hong Kong
Samsung Galaxy S22 launch Campaign
Agency: The Bread Digital
Tam Jai International
TamJai Yunnan Mixian
The Unconventional Anniversary Campaign – The TamJai Way
Agencies: Hardchi Creative, The Bridge Agency
33. Excellence in Targeted Event
American Eagle Outfitters Hong Kong
American Eagle
Our Melodies, Our Journey
Agency: We Glow HK
Central Market, Chinachem Group, Urban Renewal Authority
Central Market
Central Market Revitalization
Agencies: Cheil Hong Kong, Shadow Design
Cityplaza Hong Kong
The MINIONS House of Kung Fu
Agencies: MakeItLoud, Boxing Promotions
Heep Hong Society
Autism Awareness Week
Agency: Hardchi Creative 
K11 ART MALL
K11 ART MALL SUB(X)TURE Cultural Festival
34. Excellence in Use of Technology
CSL Mobile
csl.
“csl. 5G x MIRROR – Experience the World Differently” Campaign
Agency: CruiSo Digital Solutions
DBS Bank (Hong Kong)
DBS Hong Kong
Driving Personalised Customer Experience and Deepening Customer Engagement with Data and Technology
Eagle Property Management (CP)
Langham Place
New LP Club Loyalty App – Happy Shopping Formula
Agency: DigiSalad
Midland Realty
VR Property Tour
Agencies: Mindshare Hong Kong, GroupM Nexus
Tam Jai International
Tamjai Souper Hero NFT
Agencies: EY Mtel, The Bridge Agency
35. Excellence in Video
Café de Coral Holdings
Café de Coral
A Taste of Togetherness ​
Agency: dentsumcgarrybowen Hong Kong​
Hawley & Hazel Asia Investment Co.
Darlie
Closer with every smile
Agency: Narrow Door
MTR Corporation
East Rail Line Cross Harbour Extension Branding Campaign
Agency: Hardchi Creative
Samsung Electronics Hong Kong
Samsung Galaxy S22 launch Campaign
Agency: The Bread Digital
Tam Jai International
TamJai SamGor Mixian
Life’s a mixture, we taste it all
Agency: SOCIETY