Judge’s Profile

Eve Leung

Head of Marketing, Branded Products
Maxim’s Caterers

Eve Leung, Head of Marketing of Branded Products Division at Maxim’s manages the full spectrum of marketing aspects from the national thematic brand campaign, media and digital strategy formulation to social content and PR events development & implementation worldwide. As marketing led, Eve brought in innovative perspectives in business strategies and brand-new marketing approaches to turnaround festive business from a product-focus to strategically integrated approach through total brand strategy with revamped advertising, event and digital content marketing, brand endorsers through global integrated marketing campaign. Pioneered thematic Pop-up store event in F&B industry and content-driven digital campaign to build leading and innovative brand for consecutive 25 years best-selling in HK mooncakes market.

Over years at Maxim’s, Eve led various successful marketing campaigns like Angel & Devil Cakes launch, Lava Custard Mooncakes revolution project etc. achieved enormous success in sales and distinct marketing credits namely Marketer of the Year, Campaign Gold Prize of the HKMA/TVB Awards for Marketing Excellence and Golden Award in diverse projects from Marketing Magazine, Marketing Excellence Award.

Prior to her prospering profession in marketing, Eve started her career in 4As advertising agencies, got profound advertising experiences from blue-chip clients of multi-national beverage, telecommunication, financial institutions, and retail giants globally.

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