Angela Shing

Asia Citi Global Wealth CMO and Hong Kong Head of Digital Sales and Marketing (DSM)

Citibank

Angela Shing is the Asia Citi Global Wealth CMO and Hong Kong Head of Digital Sales and Marketing (DSM).

In her current role, Angela oversees marketing, branding, value proposition, sales and productivity as well as partnership for Citi’s Consumer Banking to drive brand preference and business growth. Throughout her tenure, she has consistently pushed the boundaries to uplift Citi’s brand preference and business growth by launching impactful and effective marketing campaigns.  Under her leadership, she leads the Bank to win multiple leading marketing awards in the industry.  Angela has also been the judges of different marketing awards and industry panels members. She is currently an Executive Committee Member of the Digital Marketing Community.

Angela has an extensive marketing & advertising background. Before joining Citibank, she was the Group Brand Director for P&G SKII at Leo Burnett, overseeing the Greater China business, covering advertising & branding, consumer research and launch strategies.  She received the “Start Reacher Award” recognition in 2013 in Leo Burnet Hong Kong.