2026 JUDGE'S PROFILE

Alaric Sng

Director of Global Marketing

Shake Shack
Alaric Sng is a seasoned marketer with more than 13 years of experience leading brand marketing, partnerships, and guest experience across global markets. As Director of Global Marketing at Shake Shack, he oversees brand marketing for international licensed partner markets and has played a central role in expanding the brand’s global presence through strategic partnerships and culturally resonant campaigns.
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Jenny Yeung

Jenny Yeung

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Kenneth Luk

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Veronica Sze

Veronica Sze

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Nestle Hong Kong
Kennis Chan

Kennis Chan

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GP Industries

Fiona Cheung

Fiona Cheung

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Kirk Kenny

Kirk Kenny

Chief Operating Officer

JA Asia Pacific

Grace Au

Grace Au

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Lee Kum Kee International

Fiona Tin

Fiona Tin

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Franklin Law

Franklin Law

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Ocean Park Corporation

James Gannaban

James Gannaban

Director of Marketing & Communications

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Ryan Ducie

Ryan Ducie

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Portier

Alaric Sng

Alaric Sng

Director of Global Marketing

Shake Shack