2024 Winners

Marketer of the Year
HSBC One
1. Excellence in Advertising
MHK Restaurants 
McDonald’s Hong Kong
McDonald’s Coffee Retirement
Agency: DDB Group Hong Kong
HSBC
HSBC One
HSBC One x T1: For Every Legendary One
Agency: Saatchi & Saatchi
TamJai International
TAMJAI SAMGOR
Culinary Kung Fu: Noodle Mixing Masterclass
Agencies: Narrow Door, The Bridge Agency
2. Excellence in AI-Powered Storytelling
American Express
AMEX Platinum
Irreplicable Platinum Moments
Agencies: UM, Ogilvy PR
Standard Chartered 
“Interest-ing Moments” Digital Deposits Campaign
Agencies: dentsu Hong Kong, Hungry Digital
Swire Properties Management 
Pacific Place

Reflect Your Personal Style
Agency: Anon
DBS Bank (Hong Kong)
DBS HK
Elevate Personalized Customer Engagement with AI-Powered Analytics
3. Excellence in Branded Content
HSBC
HSBC One
HSBC One x T1: For Every Legendary One
Agency: Saatchi & Saatchi
HSBC Hong Kong
HSBC Fraud Fair
Agencies: OMG, Hill & Knowlton, NNNNNNN., Hungry Digital
Coca-Cola China 
Coca-Cola
Revival Of A Classic
Agencies: Ogilvy Hong Kong, Essencemediacom Hong Kong, VML Hong Kong
4. Excellence in Brand Strategy
HSBC
HSBC One
HSBC One x T1: For Every Legendary One
Agency: Saatchi & Saatchi
MHK Restaurants
McDonald’s Hong Kong
McDonald’s Coffee Retirement
Agency: DDB Group Hong Kong
Uni-China Group
Bao Dim Sin Seng
Bao Dim Sin Seng 15th Anniversary Campaign
Agencies: Hardchi Creative, The Bridge Agency
5. Excellence in Content Marketing
Merck Sharp & Dohme
Men’s Survival Guide
Agency: Narrow Door
Hang Seng Bank
Preferred Banking

Hang Seng Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign
Agency: Sunny Idea
Samsung Mobile Hong Kong
Cantonese Culture Festival, Powered By Galaxy AI
Agency: NoTwo HK
Swire Properties
Citygate Outlets
Beyond Glass
Agencies: Boxing Promotions, Hardchi Creative
6. Excellence in Corporate Social Responsibility
DBS Bank (Hong Kong)
DBS BusinessClass
DBS BusinessClass SME Sustainability Campaign
Agency: Good Morning Creative
HSBC
HSBC Brand
SOULFULL
Agency: Saatchi & Saatchi
HSBC Life
Sketch Your Promises, Stack Your Happiness with HSBC Life
Agency: Grey Hong Kong
7. Excellence in Creative Design
Standard Chartered 
Anti-Fraud Campaign
Agencies: Dentsu, Secret Tour
TamJai International
Tamjai International Hot Dish Launch Campaign
Agencies: The Bridge Agency, Narrow Door
Lucky Plaza
Lucky Plaza Grand Opening Campaign
Agency: Hardchi Creative
8. Excellence in Customer Engagement
yuu Rewards
yuu – Ready, Set, Grab JETSO Deals!
Agencies: de goose, Kids & Dogs, Kitchen, PHD
HSBC Hong Kong
HSBC
HSBC RewardCash Red Hot Auction
Agencies: VML, OMG
Kimberly Clark Hong Kong
Huggies
Natural BBeauty
Agency: Havas Hong Kong
9. Excellence in Customer Experience
HSBC
HSBC One
HSBC One x T1: For Every Legendary One
Agencies: Saatchi & Saatchi, Omnicom Media Group
Standard Chartered
Travel to the Fullest. Live life to the Fullest.
Agency: Leo Burnett Hong Kong
Meituan
Keeta
KeeTa: Unveiling in Hong Kong!
Agencies: Metta, We Are Social
10. Excellence in Data-Driven Marketing
Hong Kong Television Network 
HKTVmall

Mom-certified
Agency: Saatchi & Saatchi
Hang Seng Bank
Hang Seng Everyday Banking Campaign
Agency: Zenith HK
PARKNSHOP HONG KONG
PNS eShop

Supermarketing Campaign
Agency: FABCOM
11. Excellence in Digital Marketing
HSBC
HSBC One
HSBC One x T1: For Every Legendary One
Agency: Saatchi & Saatchi
Standard Chartered 
“Interest-ing Moments” Digital Deposits Campaign
Agencies: dentsu Hong Kong, Hungry Digital
foodpanda Hong Kong
Whenever and Wherever, pandamart can always be there
Agency: Omelette Digital
12. Excellence in eCommerce Marketing
DFI Retail Group
Mannings
Mannings Online Store: From Digital Transformation to AI-driven Transformation
Agency: FIMMICK
L’Oreal Hong Kong
SkinCeuticals Hong Kong
Skincare Delivered to You Anytime, Anywhere
Agency: THINK CHINA
American Eagle Outfitters
American Eagle
AEO Performance+ Campaign
Agency: Assembly
13. Excellence in Event Marketing
HSBC
HSBC One
HSBC One x T1: For Every Legendary One
Agency: Saatchi & Saatchi
Shell
Shell V-Power Racing Launch Campaign
Agency: dentsu Creative
PrimeCredit
WeWa
WeWa Plays Big: Lying Down Challenge
Agency: Project Doloo
14. Excellence in Experiential Marketing
MTR Corporation
Green T Baby Fun Day
Agency: Frengers Communications
Shell
Shell V-Power Racing Launch Campaign
Agency: dentsu Creative
New World Development Company
New World Harbour Race 2023 Harbour Playpark
Bank of China (Hong Kong)
BOCHK Banking TrendyToo
BOCHK TrendyToo Splash!
Agency: The Bridge Agency
15. Excellence in Financial & Insurance Marketing
HSBC Hong Kong
HSBC
HSBC RewardCash Red Hot Auction
Agencies: VML, OMG
Standard Chartered 
Travel to the Fullest. Live life to the Fullest.
Agency: Leo Burnett Hong Kong
AXA Hong Kong & Macau
“My Best Travel Insurance Is…’’ Digital Marketing Campaign
Agencies: Wavemaker Hong Kong, SunFullShine Production
16. Excellence in Gamification
yuu Rewards
yuu – Ready, Set, Grab JETSO Deals!
Agencies: de goose, Kids & Dogs, Kitchen, PHD
Hang Seng Bank
Preferred Banking

Hang Seng Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign
Agency: Sunny Idea
Link Asset Management
Strive for Green, Game On! Link’s Food Waste Recycling Competition
17. Excellence in Innovation
Cathay
Airing an Unreal OOH for Hong Kong
Agency: MSL Hong Kong
Standard Chartered 
Anti-Fraud Campaign
Agencies: Dentsu, Secret Tour
Swire Properties Management 
Pacific Place
Reflect Your Personal Style
Agency: Anon
18. Excellence in Integrated Marketing
Hong Kong Disneyland
World of Frozen Grand Launch
Agencies: Zenith HK, MGB Chicago, Edelman HK, SOCIETY, Air Concepts
HSBC
Wealth and Personal Banking
HSBC Premier Elite
Agencies: Saatchi & Saatchi, Omnicom Media Group
WeChat Pay HK
Enjoy Seamless HKD payments in Mainland with WeChat Pay HK
Agencies: Above The Line, PHD Hong Kong
19. Excellence in Interactive Marketing
yuu Rewards
yuu – Ready, Set, Grab JETSO Deals!
Agencies: de goose, Kids & Dogs, Kitchen, PHD
HSBC
PayMe by HSBC

PayMe 2024 CNY Laisee Campaign
Agencies: OMG, Ogilvy Hong Kong
Bupa (Asia)
Blua Health
Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
20. Excellence in KOL Partnership
Hong Kong Television Network
HKTVmall
Mom-certified
Agency: Saatchi & Saatchi
HSBC
HSBC One
HSBC One x T1: For Every Legendary One
Agency: Saatchi & Saatchi
Hang Seng Bank
Our Little Great Stories
Agencies: Narrow Door, Zenith Media
21. Excellence in Launch/Rebranding
MHK Restaurants
McDonald’s Hong Kong
McDonald’s Coffee Retirement
Agency: DDB Group Hong Kong
HSBC
Wealth and Personal Banking
HSBC Premier Elite
Agencies: Saatchi & Saatchi, Omnicom Media Group
TamJai International
TamJai SamGor
Culinary Kung Fu: Noodle Mixing Masterclass
Agency: Narrow Door, The Bridge Agency
22. Excellence in Lifestyle & Entertainment Marketing
Hong Kong Disneyland
World of Frozen Grand Launch
Agencies: Zenith HK, MGB Chicago, Edelman HK, SOCIETY, Air Concepts
Ocean Park Hong Kong
Ocean Park Halloween 2023 – The Reincarnation of Horror School
Agency: The Bread Digital
Hysan Development
Lee Gardens
Lee Gardens Coffee Fest 2024
Agency: OM Events & Communications
23. Excellence in Loyalty Marketing
DFI Retail Group – Wellcome
Wellcome
Pokémon Catch & Go Marketing Campaign
Agency: L-founders of loyalty
Cathay
Asia Miles by Cathay
Asia Miles 25th Anniversary – Unlocking possibilities
Agency: Leo Burnett Hong Kong
SmarTone Mobile Communications
SmarTone Care
SmarTone Care CRM App – Live Smart, Spend Smart!
Agency: DigiSalad
24. Excellence in Mass Event
Ngong Ping 360
“100% DORAEMON & FRIENDS”@Ngong Ping 360
Agency: Above The Line
HSBC Hong Kong
HSBC Fraud Fair
Agencies: OMG, Hill & Knowlton, NNNNNNN., Hungry Digital
AIA
AIA Carnival
Agency: Great Entertainment Group
LGA, WCDO, WCDC
Urban Jam Festival
Agency: MSL Hong Kong
25. Excellence in Media Strategy
foodpanda Hong Kong
Whenever and Wherever, pandamart can always be there
Agency: Omelette Digital
Sulwhasoo
Ginseng Reboost Campaign
Agencies: FABCOM, The Trade Desk
Hang Seng Bank
Hang Seng Everyday Banking Campaign
Agency: Zenith HK
26. Excellence in Out-Of-Home Marketing
HSBC
PayMe by HSBC

PayMe 2024 CNY Laisee Campaign
Agencies: OMG, Ogilvy Hong Kong
Hong Kong Disneyland
World of Frozen Grand Launch
Agencies: Zenith HK, Edelman HK
Cathay
Feels Good To Move
Agency: Digitas HK
27. Excellence in Omnichannel
HSBC
Wealth and Personal Banking
HSBC Premier Elite
Agencies: Saatchi & Saatchi, Omnicom Media Group
SHISEIDO Hong Kong
SHISEIDO
#BeautySyncTrio – Revolutionising Beauty Retail through Artificial Intelligence
Agency: iProspect
United Asia Finance
UA Finance
UA Finance 30th Anniversary
Agency: GroupM Communications Hong Kong
Sulwhasoo
Ginseng Reboost Campaign
Agencies: FABCOM, The Trade Desk
28. Excellence in Partnership/Sponsorship
HSBC
HSBC Brand
SOULFULL
Agency: Saatchi & Saatchi
Carlsberg Brewery Hong Kong
Carlsberg
Experience The HK7s Frenzy With Carlsberg
Agencies: Sunny Idea, iProspect Hong Kong, MSL Hong Kong, Vane Communications
The Hong Kong Jockey Club
JC Youth Football Academy Summit 2023
Agency: PHD Hong Kong
29. Excellence in Performance Marketing
HSBC 
Wealth and Personal Banking
Smart Use of Future Money
Agencies: Saatchi & Saatchi, Omnicom Media Group
PCCW
NowTV
UEFA EURO 2024™ Campaign
Agencies: FABCOM, Havas Hong Kong, Noah Workshop
Midland Realty
Hyper-Targeting Strategy
Agencies: Mindshare Hong Kong, GroupM Nexus
30. Excellence in Personalisation Marketing
Ocean Park
Water World Ocean Park Hong Kong
Water World “Be A Splasher” Campaign
Agency: Dentsu X
Standard Chartered
“Interest-ing Moments” Digital Deposits Campaign
Agencies: dentsu Hong Kong, Hungry Digital
Cathay
Cathay Pacific
Cathay Media-Active Ecology
Agency: Digitas HK
31. Excellence in Public Relations
Standard Chartered 
Anti-Fraud Campaign
Agencies: Dentsu, Secret Tour
MHK Restaurants 
McDonald’s Hong Kong
McDiploma
Agency: DDB Group Hong Kong
MTR CORPORATION 
The Wai
THE WAI WE LIVE
Agencies: Havas Hong Kong, Above The Line
32. Excellence in Retail Marketing
Bossini Enterprise
bossini
Hong Kong Tee Campaign – Eat Word Collection
Agency: Hardchi Creative
adidas Hong Kong
adidas
adidas Made to Win Campaign for HK Marathon 2024
Agency: We Glow HK 
Festival Walk 
Festival Walk 25th Anniversary “Walk with Me” Christmas Art Project
Agency: The Bridge Agency
33. Excellence in Social Media
MHK Restaurants 
McDonald’s Hong Kong
McDonald’s Coffee Retirement
Agency: DDB Group Hong Kong
foodpanda Hong Kong
Whenever and Wherever, pandamart can always be there
Agency: Omelette Digital
Mars Hong Kong Company
Sheba
Sheba x Joey Leung Brand Campaign
Agencies: EssenceMediacom Hong Kong, Grandmother Digital, Muse Group
34. Excellence in Targeted Event
MHK Restaurants 
McDonald’s Hong Kong
McDiploma
Agency: DDB Group Hong Kong
Standard Chartered 
Anti-Fraud Campaign
Agencies: Dentsu, Secret Tour
HSBC
Wealth and Personal Banking
HSBC Premier Elite
Agency: Saatchi & Saatchi
35. Excellence in Use of Technology
Standard Chartered
“Interest-ing Moments” Digital Deposits Campaign
Agencies: dentsu Hong Kong, Hungry Digital
Standard Chartered 
Travel to the Fullest. Live life to the Fullest.
Agency: Leo Burnett Hong Kong
Midland Realty
Hyper-Targeting Strategy
Agencies: Mindshare Hong Kong, GroupM Nexus
36. Excellence in Video
HSBC 
Wealth and Personal Banking
Smart Use of Future Money
Agencies: Saatchi & Saatchi, Omnicom Media Group
Ocean Park Hong Kong
Ocean Park Halloween 2023 – The Reincarnation of Horror School
Agency: The Bread Digital
Hang Seng Bank
Hang Seng Everyday Banking Campaign
Agency: VML Hong Kong
37. Excellence in Viral Marketing
TamJai International
Tamjai International Hot Dish Launch Campaign
Agencies: The Bridge Agency, Narrow Door
MHK Restaurants 
McDonald’s Hong Kong
McDonald’s Coffee Retirement
Agency: DDB Group Hong Kong
Café de Coral
Curry de Coral
Agencies: dentsumcgarrybowen Hong Kong, Carat Media Services Hong Kong