2024 Winners
Marketer of the Year
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HSBC One |
1. Excellence in Advertising
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MHK Restaurants McDonald’s Hong Kong McDonald’s Coffee Retirement Agency: DDB Group Hong Kong |
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HSBC HSBC One HSBC One x T1: For Every Legendary One Agency: Saatchi & Saatchi |
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TamJai International TAMJAI SAMGOR Culinary Kung Fu: Noodle Mixing Masterclass Agencies: Narrow Door, The Bridge Agency |
2. Excellence in AI-Powered Storytelling
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American Express AMEX Platinum Irreplicable Platinum Moments Agencies: UM, Ogilvy PR |
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Standard Chartered “Interest-ing Moments” Digital Deposits Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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Swire Properties Management Pacific Place Reflect Your Personal Style Agency: Anon |
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DBS Bank (Hong Kong) DBS HK Elevate Personalized Customer Engagement with AI-Powered Analytics |
3. Excellence in Branded Content
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HSBC HSBC One HSBC One x T1: For Every Legendary One Agency: Saatchi & Saatchi |
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HSBC Hong Kong HSBC Fraud Fair Agencies: OMG, Hill & Knowlton, NNNNNNN., Hungry Digital |
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Coca-Cola China Coca-Cola Revival Of A Classic Agencies: Ogilvy Hong Kong, Essencemediacom Hong Kong, VML Hong Kong |
4. Excellence in Brand Strategy
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HSBC HSBC One HSBC One x T1: For Every Legendary One Agency: Saatchi & Saatchi |
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MHK Restaurants McDonald’s Hong Kong McDonald’s Coffee Retirement Agency: DDB Group Hong Kong |
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Uni-China Group Bao Dim Sin Seng Bao Dim Sin Seng 15th Anniversary Campaign Agencies: Hardchi Creative, The Bridge Agency |
5. Excellence in Content Marketing
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Merck Sharp & Dohme Men’s Survival Guide Agency: Narrow Door |
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Hang Seng Bank Preferred Banking Hang Seng Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
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Samsung Mobile Hong Kong Cantonese Culture Festival, Powered By Galaxy AI Agency: NoTwo HK |
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Swire Properties Citygate Outlets Beyond Glass Agencies: Boxing Promotions, Hardchi Creative |
6. Excellence in Corporate Social Responsibility
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DBS Bank (Hong Kong) DBS BusinessClass DBS BusinessClass SME Sustainability Campaign Agency: Good Morning Creative |
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HSBC HSBC Brand SOULFULL Agency: Saatchi & Saatchi |
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HSBC Life Sketch Your Promises, Stack Your Happiness with HSBC Life Agency: Grey Hong Kong |
7. Excellence in Creative Design
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Standard Chartered Anti-Fraud Campaign Agencies: Dentsu, Secret Tour |
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TamJai International Tamjai International Hot Dish Launch Campaign Agencies: The Bridge Agency, Narrow Door |
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Lucky Plaza Lucky Plaza Grand Opening Campaign Agency: Hardchi Creative |
8. Excellence in Customer Engagement
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yuu Rewards yuu – Ready, Set, Grab JETSO Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
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HSBC Hong Kong HSBC HSBC RewardCash Red Hot Auction Agencies: VML, OMG |
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Kimberly Clark Hong Kong Huggies Natural BBeauty Agency: Havas Hong Kong |
9. Excellence in Customer Experience
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HSBC HSBC One HSBC One x T1: For Every Legendary One Agencies: Saatchi & Saatchi, Omnicom Media Group |
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Standard Chartered Travel to the Fullest. Live life to the Fullest. Agency: Leo Burnett Hong Kong |
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Meituan Keeta KeeTa: Unveiling in Hong Kong! Agencies: Metta, We Are Social |
10. Excellence in Data-Driven Marketing
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Hong Kong Television Network HKTVmall Mom-certified Agency: Saatchi & Saatchi |
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Hang Seng Bank Hang Seng Everyday Banking Campaign Agency: Zenith HK |
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PARKNSHOP HONG KONG PNS eShop Supermarketing Campaign Agency: FABCOM |
11. Excellence in Digital Marketing
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HSBC HSBC One HSBC One x T1: For Every Legendary One Agency: Saatchi & Saatchi |
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Standard Chartered “Interest-ing Moments” Digital Deposits Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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foodpanda Hong Kong Whenever and Wherever, pandamart can always be there Agency: Omelette Digital |
12. Excellence in eCommerce Marketing
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DFI Retail Group Mannings Mannings Online Store: From Digital Transformation to AI-driven Transformation Agency: FIMMICK |
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L’Oreal Hong Kong SkinCeuticals Hong Kong Skincare Delivered to You Anytime, Anywhere Agency: THINK CHINA |
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American Eagle Outfitters American Eagle AEO Performance+ Campaign Agency: Assembly |
13. Excellence in Event Marketing
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HSBC HSBC One HSBC One x T1: For Every Legendary One Agency: Saatchi & Saatchi |
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Shell Shell V-Power Racing Launch Campaign Agency: dentsu Creative |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
14. Excellence in Experiential Marketing
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MTR Corporation Green T Baby Fun Day Agency: Frengers Communications |
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Shell Shell V-Power Racing Launch Campaign Agency: dentsu Creative |
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New World Development Company New World Harbour Race 2023 Harbour Playpark |
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Bank of China (Hong Kong) BOCHK Banking TrendyToo BOCHK TrendyToo Splash! Agency: The Bridge Agency |
15. Excellence in Financial & Insurance Marketing
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HSBC Hong Kong HSBC HSBC RewardCash Red Hot Auction Agencies: VML, OMG |
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Standard Chartered Travel to the Fullest. Live life to the Fullest. Agency: Leo Burnett Hong Kong |
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AXA Hong Kong & Macau “My Best Travel Insurance Is…’’ Digital Marketing Campaign Agencies: Wavemaker Hong Kong, SunFullShine Production |
16. Excellence in Gamification
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yuu Rewards yuu – Ready, Set, Grab JETSO Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
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Hang Seng Bank Preferred Banking Hang Seng Preferred Banking – Be a Game Changer and “Carry” Yourself Campaign Agency: Sunny Idea |
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Link Asset Management Strive for Green, Game On! Link’s Food Waste Recycling Competition |
17. Excellence in Innovation
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Cathay Airing an Unreal OOH for Hong Kong Agency: MSL Hong Kong |
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Standard Chartered Anti-Fraud Campaign Agencies: Dentsu, Secret Tour |
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Swire Properties Management Pacific Place Reflect Your Personal Style Agency: Anon |
18. Excellence in Integrated Marketing
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Hong Kong Disneyland World of Frozen Grand Launch Agencies: Zenith HK, MGB Chicago, Edelman HK, SOCIETY, Air Concepts |
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HSBC Wealth and Personal Banking HSBC Premier Elite Agencies: Saatchi & Saatchi, Omnicom Media Group |
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WeChat Pay HK Enjoy Seamless HKD payments in Mainland with WeChat Pay HK Agencies: Above The Line, PHD Hong Kong |
19. Excellence in Interactive Marketing
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yuu Rewards yuu – Ready, Set, Grab JETSO Deals! Agencies: de goose, Kids & Dogs, Kitchen, PHD |
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HSBC PayMe by HSBC PayMe 2024 CNY Laisee Campaign Agencies: OMG, Ogilvy Hong Kong |
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Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
20. Excellence in KOL Partnership
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Hong Kong Television Network HKTVmall Mom-certified Agency: Saatchi & Saatchi |
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HSBC HSBC One HSBC One x T1: For Every Legendary One Agency: Saatchi & Saatchi |
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Hang Seng Bank Our Little Great Stories Agencies: Narrow Door, Zenith Media |
21. Excellence in Launch/Rebranding
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MHK Restaurants McDonald’s Hong Kong McDonald’s Coffee Retirement Agency: DDB Group Hong Kong |
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HSBC Wealth and Personal Banking HSBC Premier Elite Agencies: Saatchi & Saatchi, Omnicom Media Group |
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TamJai International TamJai SamGor Culinary Kung Fu: Noodle Mixing Masterclass Agency: Narrow Door, The Bridge Agency |
22. Excellence in Lifestyle & Entertainment Marketing
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Hong Kong Disneyland World of Frozen Grand Launch Agencies: Zenith HK, MGB Chicago, Edelman HK, SOCIETY, Air Concepts |
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Ocean Park Hong Kong Ocean Park Halloween 2023 – The Reincarnation of Horror School Agency: The Bread Digital |
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Hysan Development Lee Gardens Lee Gardens Coffee Fest 2024 Agency: OM Events & Communications |
23. Excellence in Loyalty Marketing
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DFI Retail Group – Wellcome Wellcome Pokémon Catch & Go Marketing Campaign Agency: L-founders of loyalty |
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Cathay Asia Miles by Cathay Asia Miles 25th Anniversary – Unlocking possibilities Agency: Leo Burnett Hong Kong |
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SmarTone Mobile Communications SmarTone Care SmarTone Care CRM App – Live Smart, Spend Smart! Agency: DigiSalad |
24. Excellence in Mass Event
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Ngong Ping 360 “100% DORAEMON & FRIENDS”@Ngong Ping 360 Agency: Above The Line |
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HSBC Hong Kong HSBC Fraud Fair Agencies: OMG, Hill & Knowlton, NNNNNNN., Hungry Digital |
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AIA AIA Carnival Agency: Great Entertainment Group |
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LGA, WCDO, WCDC Urban Jam Festival Agency: MSL Hong Kong |
25. Excellence in Media Strategy
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foodpanda Hong Kong Whenever and Wherever, pandamart can always be there Agency: Omelette Digital |
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Sulwhasoo Ginseng Reboost Campaign Agencies: FABCOM, The Trade Desk |
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Hang Seng Bank Hang Seng Everyday Banking Campaign Agency: Zenith HK |
26. Excellence in Out-Of-Home Marketing
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HSBC PayMe by HSBC PayMe 2024 CNY Laisee Campaign Agencies: OMG, Ogilvy Hong Kong |
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Hong Kong Disneyland World of Frozen Grand Launch Agencies: Zenith HK, Edelman HK |
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Cathay Feels Good To Move Agency: Digitas HK |
27. Excellence in Omnichannel
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HSBC Wealth and Personal Banking HSBC Premier Elite Agencies: Saatchi & Saatchi, Omnicom Media Group |
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SHISEIDO Hong Kong SHISEIDO #BeautySyncTrio – Revolutionising Beauty Retail through Artificial Intelligence Agency: iProspect |
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United Asia Finance UA Finance UA Finance 30th Anniversary Agency: GroupM Communications Hong Kong |
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Sulwhasoo Ginseng Reboost Campaign Agencies: FABCOM, The Trade Desk |
28. Excellence in Partnership/Sponsorship
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HSBC HSBC Brand SOULFULL Agency: Saatchi & Saatchi |
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Carlsberg Brewery Hong Kong Carlsberg Experience The HK7s Frenzy With Carlsberg Agencies: Sunny Idea, iProspect Hong Kong, MSL Hong Kong, Vane Communications |
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The Hong Kong Jockey Club JC Youth Football Academy Summit 2023 Agency: PHD Hong Kong |
29. Excellence in Performance Marketing
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HSBC Wealth and Personal Banking Smart Use of Future Money Agencies: Saatchi & Saatchi, Omnicom Media Group |
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PCCW NowTV UEFA EURO 2024™ Campaign Agencies: FABCOM, Havas Hong Kong, Noah Workshop |
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Midland Realty Hyper-Targeting Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
30. Excellence in Personalisation Marketing
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Ocean Park Water World Ocean Park Hong Kong Water World “Be A Splasher” Campaign Agency: Dentsu X |
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Standard Chartered “Interest-ing Moments” Digital Deposits Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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Cathay Cathay Pacific Cathay Media-Active Ecology Agency: Digitas HK |
31. Excellence in Public Relations
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Standard Chartered Anti-Fraud Campaign Agencies: Dentsu, Secret Tour |
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MHK Restaurants McDonald’s Hong Kong McDiploma Agency: DDB Group Hong Kong |
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MTR CORPORATION The Wai THE WAI WE LIVE Agencies: Havas Hong Kong, Above The Line |
32. Excellence in Retail Marketing
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Bossini Enterprise bossini Hong Kong Tee Campaign – Eat Word Collection Agency: Hardchi Creative |
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adidas Hong Kong adidas adidas Made to Win Campaign for HK Marathon 2024 Agency: We Glow HK |
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Festival Walk Festival Walk 25th Anniversary “Walk with Me” Christmas Art Project Agency: The Bridge Agency |
33. Excellence in Social Media
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MHK Restaurants McDonald’s Hong Kong McDonald’s Coffee Retirement Agency: DDB Group Hong Kong |
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foodpanda Hong Kong Whenever and Wherever, pandamart can always be there Agency: Omelette Digital |
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Mars Hong Kong Company Sheba Sheba x Joey Leung Brand Campaign Agencies: EssenceMediacom Hong Kong, Grandmother Digital, Muse Group |
34. Excellence in Targeted Event
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MHK Restaurants McDonald’s Hong Kong McDiploma Agency: DDB Group Hong Kong |
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Standard Chartered Anti-Fraud Campaign Agencies: Dentsu, Secret Tour |
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HSBC Wealth and Personal Banking HSBC Premier Elite Agency: Saatchi & Saatchi |
35. Excellence in Use of Technology
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Standard Chartered “Interest-ing Moments” Digital Deposits Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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Standard Chartered Travel to the Fullest. Live life to the Fullest. Agency: Leo Burnett Hong Kong |
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Midland Realty Hyper-Targeting Strategy Agencies: Mindshare Hong Kong, GroupM Nexus |
36. Excellence in Video
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HSBC Wealth and Personal Banking Smart Use of Future Money Agencies: Saatchi & Saatchi, Omnicom Media Group |
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Ocean Park Hong Kong Ocean Park Halloween 2023 – The Reincarnation of Horror School Agency: The Bread Digital |
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Hang Seng Bank Hang Seng Everyday Banking Campaign Agency: VML Hong Kong |
37. Excellence in Viral Marketing
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TamJai International Tamjai International Hot Dish Launch Campaign Agencies: The Bridge Agency, Narrow Door |
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MHK Restaurants McDonald’s Hong Kong McDonald’s Coffee Retirement Agency: DDB Group Hong Kong |
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Café de Coral Curry de Coral Agencies: dentsumcgarrybowen Hong Kong, Carat Media Services Hong Kong |