2025 JUDGE'S PROFILE

Kelvin Tan

Head, Group Brand, People & Community

Sembcorp

Kelvin Tan Teck Loong brings brand storytelling and stakeholder connection into sharp, purposeful focus at Sembcorp Industries, where he serves as Head of Group Brand, People & Community. He also helms the Marketing & Communications portfolio for Sembcorp’s Urban business, shaping narrative, positioning, and engagement across diverse markets and mission-aligned platforms.

Known for his strategic clarity and human-centred approach, Kelvin aligns brand, culture, and community impact with organisational ambition. With a career spanning multiple sectors and transformation agendas, he brings both commercial acumen and a systems view of value creation.

Kelvin continues to shape how Sembcorp shows up to its people, its partners, and the communities it serves, while redefining how brand, culture, and impact intersect in the next chapter of sustainable business.

VIEW OTHER 2025 JUDGES’ PROFILES

Siew Lai Wong

Siew Lai Wong

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Libai Zhuo

Libai Zhuo

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Dr. Hayley Yew

Dr. Hayley Yew

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Henry Christian

Henry Christian

Head of Loyalty & Customer Digital Transformation

Metro Retail

Elaine Tan

Elaine Tan

Head of Customer Service, CRM & Business Process Development

Pet Lovers Centre

Sreeratha S. Govindasamy

Sreeratha S. Govindasamy

Head of Customer Care

Philip Morris Malaysia

Carolin Chan

Carolin Chan

VP, Strategy and Marketing

PRM Marketing Services (PRMMS)

Kelvin Tan

Kelvin Tan

Head, Group Brand, People & Community

Sembcorp

Gan Hup Tan

Gan Hup Tan

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The Ascott

Joanne Wang

Joanne Wang

Group Head of Marketing

The Entertainment and Education Group (TEEG)

Vincent Phang

Vincent Phang

CEO, Events & Catering Division

TungLok Group

Pearlyn	Cheong

Pearlyn Cheong

Regional Senior CRM Lead

Under Armour