2025 JUDGE'S PROFILE
Henry Christian
Head of Loyalty & Customer Digital Transformation
Metro Retail
Henry Christian is a Loyalty & CRM leader with over 15 years of experience in designing, building, and scaling impactful customer loyalty programmes across diverse industries, including retail, finance, airlines, and e-commerce. Currently the Head of Loyalty & Customer Digital Transformation at Metro Retail, Henry has a proven track record of driving customer retention and growth through data-driven strategies.
He has notably designed and managed some of Asia’s largest loyalty programmes, such as Link Rewards (Singapore), MAPCLUB (Indonesia), and GoTo Group Loyalty (Indonesia). With a unique background spanning both running award-winning loyalty programmes and independent consulting, Henry offers a well-rounded perspective on creating financially sustainable systems that foster strong customer–business relationships.
A recognised thought leader, Henry frequently shares his insights at global events and on LinkedIn.
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