2024 Finalists
LOYALTY CATEGORIES
1. Best Card-Based Loyalty Programme
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Bank of China Campaign: Bank of China rewards & incentives Agency: WINK |
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Enrich by Malaysia Airlines Campaign: Enrich – YOUR EVERYDAY COMPANION Agency: Magna Digital |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Swensen’s (Thai) Brand: Swensen’s Campaign: Swensen’s Membership Card |
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UEM Sunrise Brand: Tresor by UEM Sunrise Campaign: Tresor Loyalty Programme Agency: |
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Vietnam Airlines Campaign: Lotusmiles Agency: Comarch |
2. Best Loyalty Programme Integration
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Abbott Products Indonesia Brand: Pediasure Campaign: Pediasure Loyalty Program Agency: Epic Tech |
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AIA Singapore Campaign: AIA Vitality |
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Bandar Utama City Centre (1 Utama Shopping Centre) Brand: ONECARD Loyalty & 1PAY E-Wallet Campaign: ONECARD Loyalty Programme & 1PAY E-Wallet |
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CARiNG Pharmacy Retail Management Brand: Caring Membership Campaign: 3 Great Pharmacies, 1 Awesome App Agency: 180 Degrees Brandcom |
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Global Digital Niaga (Blibli) Campaign: Blibli Tiket Rewards – Satu Point Untungnya dimana-mana |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Imperial Treasure Restaurant Group Campaign: Imperial Treasure Club Agency: XGATE |
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MAPCLUB Digital Asia Brand: MAPCLUB Campaign: Building The Top-of-Mind Integrated Loyalty Program Ecosystem and Customer Engagement in Retail Lifestyle Sector |
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RACQ Campaign: RACQ Member Benefits Cashback Agency: WINK |
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Tata Group Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users. Agency: Capillary Technologies |
3. Best Loyalty Strategy – Automotive
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Inchcape Singapore Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
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RACQ Campaign: RACQ Member Benefits Cashback Agency: WINK |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
4. Best Loyalty Strategy – Consumer
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Abbott Products Indonesia Brand: PEDIASURE & ENSURE Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR PHARMACIES, GENERAL TRADE AND MODERN TRADE Agency: Kartini Otomasi Indonesia |
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Danone Indonesia Brand: Nutrilon Campaign: NUTRICLUB, WIN IN EVERY STEP |
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FairPrice Group Campaign: Always, FairPrice: 50 Years of Purpose |
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Fujioh International Trading Campaign: Fujioh Singapore Agency: PRM Marketing Services (PRMMS) |
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Imperial Treasure Restaurant Group Campaign: IMPERIAL TREASURE CLUB Agency: XGATE |
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Pu Tien Restaurant Campaign: PUTIEN MEMBERSHIP Agency: XGATE |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Unilever Thailand Brand: Unilever Thailand Personal Care and Home Care Campaign: Trust & Transparency – Empowering Consumers with control of Data-Sharing to Create Genuine 1:1 Relationships, Powered by Consent Agencies: Bounty Media, Mindshare Thailand |
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United Overseas Bank (UOB) Brand: UOB TMRW Campaign: Smooth payments with UOB TMRW Agency: GERMS Digital |
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Watsons Malaysia Campaign: Watsons CRM 2023 Agency: Accenture Song |
5. Best Loyalty Strategy – eCommerce
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FairPrice Group Campaign: Always, FairPrice: 50 Years of Purpose |
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VANS Campaign: VANS’ Off the Wall Engagement with Strategic Automation Agency: ADA Asia |
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Watsons Malaysia Campaign: Empowering Malaysians to Shop Online with more value Agency: Accenture Song |
6. Best Loyalty Strategy – Entertainment & Media
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National Gallery Singapore (Keppel Centre for Art Education) Campaign: A Brush with Forest Fire Agencies: The Merry Men Works, Make Studios |
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TSL Media Group Campaign: #TSL10 Anniversary Campaign |
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Vietnam Airlines Campaign: Lotusmiles Agency: Comarch |
7. Best Loyalty Strategy – Fashion & Beauty
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Alcon Brand: Alcon Singapore Campaign: Alcon Singapore Reward Program Agency: Revenue Monster |
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GUERLAIN Campaign: GUERLAIN CHRISTMAS ADVENT CALENDAR Agency: XGATE |
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Jaspal Group Campaign: JASPAL: Crafting a Trendsetting Legacy with 87% Loyalty Growth Agency: Capillary Technologies |
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Watsons Malaysia Campaign: Watsons CRM 2023 Agency: Accenture Song |
8. Best Loyalty Strategy – Finance & Insurance
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AIA Singapore Campaign: AIA CI – AIA Cancer Care Booster and AIA Recharge CI Cover Promo Agency: W/E + Partners |
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Cigna Campaign: The 5% Pledge Agency: MRM Singapore |
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FWD Vietnam Campaign: Celebrate 1OxFWD |
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RACQ Campaign: RACQ Member Benefits Cashback Agency: WINK |
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Standard Chartered Bank Brand: Digital Client Engagement (DCE) Campaign: Digital Masters Series & Treasury Leadership Forum (Digital Showcase) |
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Standard Chartered Bank Singapore Campaign: SC Mobile Agency: W/E + Partners |
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Sun Life Malaysia Campaign: Sun Life Malaysia: Unlocking Financial Wisdom with Insurance Knowledge |
9. Best Loyalty Strategy – Food & Beverage
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ALH Group Campaign: Spring Racing Pub Promotion Agency: WINK |
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Danone Indonesia Brand: Nutrilon Campaign: NUTRICLUB, WIN IN EVERY STEP |
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FairPrice Group Brand: Kopitiam Investment Campaign: Kopitiam Goes Digital |
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Imperial Treasure Restaurant Group Campaign: IMPERIAL TREASURE CLUB Agency: XGATE |
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Pu Tien Restaurant Campaign: Putien Membership Agency: XGATE |
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Swensen’s (Thai) Brand: Swensen’s Campaign: Swensen’s Loyalty Program |
10. Best Loyalty Strategy – Launch / Re-Launch
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AIA Singapore Campaign: AIA CI – AIA Cancer Care Booster and AIA Recharge CI Cover Promo Agency: W/E + Partners |
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FairPrice Group Campaign: Always, FairPrice: 50 Years of Purpose |
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GSK Campaign: Carerhood Agency: MRM Singapore |
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IMI Lifestyle Products Brand: Goodsalt Campaign: Healthier Food Trail Agencies: Aires Adventure, Skale by Growth Desk |
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Jaspal Group Campaign: JASPAL: Crafting a Trendsetting Legacy with 87% Loyalty Growth Agency: Capillary Technologies |
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RHB Singapore Campaign: RHB Branch Network Refresh |
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Standard Chartered Bank Singapore Campaign: SC Mobile Agency: W/E + Partners |
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Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
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TSL Media Group Campaign: #TSL10 Anniversary Campaign |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Classic Remix Arcade Agencies: Jack Morton, Sqkii, Golin Singapore, Tower of Doom, Mindshare |
11. Best Loyalty Strategy – Lifestyle
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Fujioh International Trading Campaign: Fujioh Singapore Agency: PRM Marketing Services (PRMMS) |
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GUERLAIN Campaign: GUERLAIN CHRISTMAS ADVENT CALENDAR Agency: XGATE |
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MAPCLUB Digital Asia Brand: MAPCLUB Campaign: Building The Top-of-Mind Integrated Loyalty Program Ecosystem and Customer Engagement in Retail Lifestyle Sector |
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Tata Group Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users. Agency: Capillary Technologies |
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United Overseas Bank (UOB) Brand: UOB TMRW Campaign: Smooth payments with UOB TMRW Agency: GERMS Digital |
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United Overseas Bank (UOB) Brand: UOB Cards Campaign: Magic & Romance Regional Campaign Agency: GERMS Digital |
12. Best Loyalty Strategy – Retail
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Alcon Brand: Alcon Singapore Campaign: Alcon Singapore Reward Program Agency: Revenue Monster |
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Bandar Utama City Centre (1 Utama Shopping Centre) Brand: ONECARD Loyalty & 1PAY E-Wallet Campaign: ONECARD Loyalty Programme & 1PAY E-Wallet |
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Citi Mastercard Campaign: SG Mega Malls Cooperation Campaigns |
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GUERLAIN Campaign: GUERLAIN CHRISTMAS ADVENT CALENDAR Agency: XGATE |
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MAPCLUB Digital Asia Brand: MAPCLUB Campaign: Building The Top-of-Mind Integrated Loyalty Program Ecosystem and Customer Engagement in Retail Lifestyle Sector |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: ION+ Rewards Programme Agency: TEAM LEWIS |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Watsons Malaysia Campaign: Watsons CRM 2023 Agency: Accenture Song |
13. Best Loyalty Strategy – Travel & Hospitality
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ALH Group Campaign: Spring Racing Pub Promotion Agency: WINK |
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Enrich by Malaysia Airlines Campaign: Enrich A-TO-Z Agency: Magna Digital |
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Millennium Hotels and Resorts Campaign: My Millennium |
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Pan Pacific Hotels Group Campaign: #YoursToDiscover Agency: Bread Butter Bacon |
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Sentosa Development Corporation Campaign: MySentosa App Agency: Section |
14. Best Membership Programme
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Bandar Utama City Centre (1 Utama Shopping Centre) Brand: ONECARD Loyalty & 1PAY E-Wallet Campaign: ONECARD Loyalty Programme & 1PAY E-Wallet |
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Enrich by Malaysia Airlines Campaign: Enrich – YOUR EVERYDAY COMPANION Agency: Magna Digital |
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FairPrice Group Brand: NTUC Link Campaign: Get more with the FairPrice Group app |
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Fooma Campaign: Fooma Membership |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Imperial Treasure Restaurant Group Campaign: IMPERIAL TREASURE CLUB Agency: XGATE |
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Jaspal Group Campaign: JASPAL: Crafting a Trendsetting Legacy with 87% Loyalty Growth Agency: Capillary Technologies |
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minden.ai Brand: yuu Rewards Club Campaign: yuu Rewards Club |
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Shell Campaign: How Shell stands out in the Indian Market using Shell V-Power Rewards Agency: Capillary Technologies |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
15. Best Partnership in a Loyalty Programme
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Aspire Lifestyles (APAC) Campaign: Aspire Lifestyles Singapore |
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Enrich by Malaysia Airlines Campaign: FLY, STAY, PAY! Agency: Magna Digital |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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IMI Lifestyle Products Brand: Goodsalt Campaign: Healthier Food Trail Agencies: Aires Adventure, Skale by Growth Desk |
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RACQ Campaign: RACQ Member Benefits Cashback Agency: WINK |
16. Best Regional Loyalty Campaign
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Bank of China Campaign: Bank of China with Wink Agency: WINK |
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FedEx Campaign: My FedEx Rewards Signature |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: Spin and Win |
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Pan Pacific Hotels Group Campaign: #YoursToDiscover Agency: Bread Butter Bacon |
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Shell Campaign: How Shell stands out in the Indian Market using Shell V-Power Rewards Agency: Capillary Technologies |
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Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
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Tata Group Campaign: Tata’s IPL Blitz: 500k customer engaged with Tata Neu Rewards League! Agency: Capillary Technologies |
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Under Armour Campaign: UA Rewards Anniversary: Omnichannel Loyalty Beyond Borders Embarked on an ambitious endeavor, created a unified campaign across SAPAC. |
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United Overseas Bank (UOB) Brand: UOB Cards Campaign: UOB Cards x Taylor Swift Campaign Agency: GERMS |
17. Best Use of Artificial Intelligence
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DBS Bank Campaign: OTP Authentication |
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DBS Bank Campaign: DBS Car Loan Digibot |
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DBS Bank Campaign: Cash Investigation Workflow |
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minden.ai Campaign: Causal AI: From Mass Promotion to Personalized Engagement |
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Singtel Campaign: Aurora B2B Marketplace |
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The Ascott Limited Campaign: Engaging customers and driving bookings with Artificial Intelligence through our Ascott Star Rewards programme |
18. Best Use of Rewards & Incentives
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Civica Campaign: CSTAR Rewards Agency: WINK |
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Enrich by Malaysia Airlines Campaign: FAST-TRACKING Enrich Elite Status Agency: Magna Digital |
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FedEx Campaign: My FedEx Rewards Surprise and Delight Campaign: FedEx turns 50! Our Birthday, Your Rewards |
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Global Digital Niaga (Blibli) Campaign: Dream On |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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Salim Ivomas Pratama Brand: Palmia Campaign: Palmia Points Agency: Limestones |
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Tata Group Campaign: Tata’s IPL Blitz: 500k customer engaged with Tata Neu Rewards League! Agency: Capillary Technologies |
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UEM Sunrise Brand: Tresor by UEM Sunrise Campaign: Tresor Loyalty Programme |
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United Overseas Bank (UOB) Brand: UOB Cards Campaign: Magic & Romance Regional Campaign Agency: GERMS Digital |
ENGAGEMENT CATEGORIES
19. Best Customer Experience
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DBS Bank Campaign: Applying Continuous Discovery to deliver Cashless Cashback solutions |
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FairPrice Group Campaign: WAVES (Working A Vision of Excellence in Service) |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KELLY AND COMPANION Brand: KELLY & CO’S Campaign: Kelly & Co’s Unboxing Joy! |
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Oversea-Chinese Banking Corporation Brand: OCBC Campaign: OCBC Wisma Atria Agency: GOVT Singapore |
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RHB Singapore Campaign: Customers at the Heart of RHB |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Singlife Campaign: A Better Way to Financial Freedom |
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Standard Chartered Bank Singapore Campaign: SC Mobile Agency: W/E + Partners |
20. Best Employee Engagement Strategy
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Civica Campaign: CSTAR Rewards Agency: WINK |
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DBS Bank Campaign: Best of Me, Best of We, and Best of E! |
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DBS Bank Campaign: C^4 to Elevate The Employee Experience |
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FairPrice Group Campaign: ACE (Agent Competency & Enablement) |
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G8 Education Campaign: Team Saver Agency: WINK |
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GROW with Singlife Campaign: GROW with Singlife |
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Kenanga Investment Bank Campaign: Market Movement Challenge |
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RHB Singapore Campaign: At our Best, Together |
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Sime Darby Oils Campaign: #GetMovingChallenge 3.0 Agency: Edelman |
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Standard Chartered Bank Brand: Digital Client Engagement (DCE) Campaign: Frontline Enablement: Digital Masters Series |
21. Best Engagement Strategy – B2B
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GROW with Singlife Campaign: From Every Angle |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Hewlett Packard Enterprise Campaign: HPE Networking Instant On ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
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HSBC Campaign: HSBC Nexus@Singapore Fintech Festival Agencies: George P. Johnson, Design Bridge and Partners |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
22. Best Engagement Strategy – B2C
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Abbott Products Indonesia Brand: Pediasure Campaign: Pediasure Loyalty Program Agency: Epic Tech |
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Abbott Products Indonesia Brand: PEDIASURE & ENSURE Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR PHARMACIES, GENERAL TRADE AND MODERN TRADE Agency: Kartini Otomasi Indonesia |
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FairPrice Group Campaign: Always, FairPrice: 50 Years of Purpose |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #MySecretGarden |
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Inchcape Singapore Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
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Mandai Wildlife Reserve Campaign: Ranger Buddies Quest Agencies: Pico Art International, Media.Monks |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: ION+ Rewards Programme Agency: TEAM LEWIS |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Classic Remix Arcade Agencies: Jack Morton, Sqkii, Golin Singapore, Tower of Doom, Mindshare |
23. Best Engagement Strategy – Specific Audience
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CapitaLand Investment Brand: your Workplace Community @ CapitaLand Campaign: #LoveOurSeniors 2023 CSR activities for CapitaLand Workspace tenant community |
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DBS Bank Campaign: Moments that Matter with OneBot |
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Geneco Campaign: #MySecretGarden |
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Geneco Campaign: #GenecoFiVesta |
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HSBC Singapore Campaign: HSBC Women’s World Championship – Metaverse Challenge Agencies: Indexgames, Neo Media World |
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Schroder Investment Management (Singapore) Brand: Schroders Campaign: Schroder Asia More+ |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Shell Pilipinas Corporation (SPC) Campaign: The 56th Shell National Students Art Competition (NSAC) |
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Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
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Unilever Thailand Brand: Unilever Thailand Personal Care and Home Care Campaign: Trust & Transparency – Empowering Consumers with control of Data-Sharing to Create Genuine 1:1 Relationships, Powered by Consent Agencies: Bounty Media, Mindshare Thailand |
24. Best Omnichannel Strategy
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AIA Singapore Campaign: AIA CI – AIA Cancer Care Booster and AIA Recharge CI Cover Promo Agency: W/E + Partners |
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Etiqa Singapore Campaign: Etiqa “With You for the Ride” Agency: ADA Asia |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Under Armour Campaign: UA Rewards Anniversary: Omnichannel Loyalty Beyond Borders Embarked on an ambitious endeavor, created a unified campaign across SAPAC. |
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Watsons Malaysia Campaign: Watsons Giving You Seoul with the Biggest K-Beauty Festa! Agency: Accenture Song |
25. Best Online Experience
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Hewlett Packard Enterprise Campaign: HPE Networking Instant On ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
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HSBC Singapore Campaign: HSBC Women’s World Championship – Metaverse Challenge Agencies: Indexgames, Neo Media World |
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RHB Singapore Campaign: Beyond the Branch: RHB’s Mobile & Web Banking Revolution |
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Sentosa Development Corporation Campaign: MySentosa App Agency: Section |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Tata Group Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users. Agency: Capillary Technologies |
26. Best Use of Advocates
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Central Provident Fund Board Campaign: C.P.F: Community Paying it Forward |
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Cigna Campaign: The 5% Pledge Agency: MRM Singapore |
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Geneco Campaign: #MySecretGarden |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #GenecoFiVesta |
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GSK Campaign: Carerhood Agency: MRM Singapore |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Immigration and Checkpoints Authority Campaign: Happy 20th Birthday ICA! Agency: Digital Studio by APRW |
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Sime Darby Oils Campaign: #GetMovingChallenge 3.0 Agency: Edelman |
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UEM Sunrise Brand: Tresor by UEM Sunrise Campaign: Tresor Loyalty Programme |
27. Best Use of Contests / Promotions
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Abbott Products Indonesia Brand: PEDIASURE & ENSURE Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR PHARMACIES, GENERAL TRADE AND MODERN TRADE Agency: Kartini Otomasi Indonesia |
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AIA Singapore Campaign: AIA Recharge CI Cover Promo Agency: W/E + Partners |
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Danone Indonesia Brand: SGM Eksplor Campaign: KLUB GENERASI MAJU REFERRAL COMPETITION |
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Geneco Campaign: #MySecretGarden |
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Heinz ABC Indonesia Brand: KECAP ABC (ABC SOY SAUCE) Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR MODERN TRADE MINI MARKET Agency: Kartini Otomasi Indonesia |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: 12 Days of Giftmas Agency: Wordsmithery |
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Unilever Thailand Brand: Unilever Thailand Personal Care and Home Care Campaign: Trust & Transparency – Empowering Consumers with control of Data-Sharing to Create Genuine 1:1 Relationships, Powered by Consent Agencies: Bounty Media, Mindshare Thailand |
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United Overseas Bank (UOB) Brand: UOB Cards Campaign: Magic & Romance Regional Campaign Agency: GERMS Digital |
28. Best Use of Corporate Social Responsibility
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DBS Bank Campaign: People of Purpose with MINDS |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #MySecretGarden |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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HSBC Singapore Campaign: Shuttling with the Star Agency: CSM |
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minden.ai Brand: yuu Rewards Club Campaign: yuu’s 1st Birthday |
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RHB Singapore Campaign: Bank with a Heart |
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Sun Life Malaysia Campaign: Brighter Health – Championing Diabetes Awareness and Prevention through Screening |
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Vietnam Airlines Campaign: Lotusmiles Agency: Comarch |
29. Best Use of Experiential / Live Marketing
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #MySecretGarden |
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HSBC Campaign: HSBC Nexus@Singapore Fintech Festival Agencies: George P. Johnson, Design Bridge and Partners |
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HSBC Singapore Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation Agency: Hogarth Worldwide |
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HSBC Singapore Campaign: HSBC Women’s World Championship – Metaverse Challenge Agencies: Indexgames, Neo Media World |
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KELLY AND COMPANION Brand: KELLY & CO’S Campaign: KELLY & CO’S 30-DAY CHALLENGE |
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minden.ai Brand: yuu Rewards Club Campaign: yuu’s 1st Birthday Agency: Tribal Worldwide |
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Tata Group Campaign: Tata’s IPL Blitz: 500k customer engaged with Tata Neu Rewards League! Agency: Capillary Technologies |
30. Best Use of Gamification
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Central Provident Fund Board Campaign: C.P.F: Community Paying it Forward |
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Global Digital Niaga (Blibli) Campaign: Super Quest |
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Hewlett Packard Enterprise Campaign: HPE Networking Instant On ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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HSBC Singapore Campaign: HSBC Women’s World Championship – Metaverse Challenge Agencies: Indexgames, Neo Media World |
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Mandai Wildlife Reserve Campaign: Ranger Buddies Quest Agencies: Pico Art International, Media.Monks |
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minden.ai Brand: yuu Rewards Club Campaign: yuu’s 1st Birthday Agency: Tribal Worldwide |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Sime Darby Oils Campaign: #GetMovingChallenge 3.0 Agency: Edelman |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Classic Remix Arcade Agencies: Jack Morton, Sqkii, Golin Singapore, Tower of Doom, Mindshare |
31. Best Use of Influencers
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AIA Singapore Campaign: Live Better with Tottenham Hotspur |
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Geneco Campaign: #GenecoFiVesta |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #MySecretGarden |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: Be at ION Orchard – Where a Kaleidoscope of Possibilities Intersects Agency: TEAM LEWIS |
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Pan Pacific Hotels Group Campaign: PPHG #YoursToDiscover Agency: Bread Butter Bacon |
32. Best Use of Integrated Media
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AIA Singapore Campaign: AIA Health360 Agency: Ogilvy Singapore |
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AIA Singapore Campaign: AIA CI – AIA Cancer Care Booster and AIA Recharge CI Cover Promo Agency: W/E + Partners |
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Etiqa Singapore Campaign: Etiqa “With You for the Ride” Agency: ADA Asia |
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Geneco Campaign: #MySecretGarden |
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Geneco Campaign: #GenecoFiVesta |
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Geneco Campaign: The Magic of Hope |
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Standard Chartered Bank Singapore Campaign: SC Mobile Agency: W/E + Partners |
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Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
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Tata Group Campaign: Tata’s IPL Blitz: 500k customer engaged with Tata Neu Rewards League! Agency: Capillary Technologies |
33. Best Use of User-Generated Content
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Ayala Malls U.P. Town Center Campaign: Rekindle: Rediscovering Connections and the Community |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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KELLY AND COMPANION Brand: KELLY & CO’S Campaign: KELLY & CO’S PET AMBASSADORS PROGRAM |
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Kitchenette Lestari Brand: Djournal Coffee Campaign: UGC Campaign Strategy |
34. Best User Experience
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Heinz ABC Indonesia Brand: KECAP ABC (ABC SOY SAUCE) Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR MODERN TRADE MINI MARKET Agency: Kartini Otomasi Indonesia |
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Hewlett Packard Enterprise Campaign: HPE Networking Instant On ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
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Mandai Wildlife Reserve Campaign: Ranger Buddies Quest Agencies: Pico Art International, Media.Monks |
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Sentosa Development Corporation Campaign: MySentosa App Agency: Section |
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Tata Group Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users. Agency: Capillary Technologies |
RELATIONSHIP CATEGORIES
35. Best Customer Relationship Management Strategy
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Cigna Campaign: The 5% Pledge Agency: MRM Singapore |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Inchcape Singapore Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
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Shell Campaign: Shell’s Micro-Segment-Based Hyper-personalized Strategy Boosts In-Life Program Retention by 70% Agency: Capillary Technologies |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Sun Life Malaysia Campaign: Client Engagement Reimagined – Driving moments that matter |
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Watsons Malaysia Campaign: Watsons CRM 2023 Agency: Accenture Song |
36. Best Customer Retention Strategy
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Abbott Products Indonesia Brand: Pediasure Campaign: Pediasure Loyalty Program Agency: Epic Tech |
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Enrich by Malaysia Airlines Campaign: SHORTCUT TO THE TOP Agency: Magna Digital |
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FairPrice Group Brand: NTUC FairPrice Co-Operative Campaign: Sustain Online Groceries Success – Navigating Post-Pandemic Retention |
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Friesland Campina Brand: Friso Campaign: Friso Ecosystem Agency: MRM Singapore |
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Global Digital Niaga (Blibli) Campaign: Retention Strategy by Recency, Frequency & Monetary (RFM) customer segmentation – Blibli – Global Digital Niaga |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Inchcape Singapore Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
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Shell Campaign: Shell’s Micro-Segment-Based Hyper-personalized Strategy Boosts In-Life Program Retention by 70% Agency: Capillary Technologies |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
37. Best Personalisation in Relationship Marketing
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Friesland Campina Brand: Friso Campaign: Friso Ecosystem Agency: MRM Singapore |
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GSK Campaign: Carerhood Agency: MRM Singapore |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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minden.ai Campaign: Always On Card Linking and Acquisition |
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Schroder Investment Management (Singapore) Brand: Schroders Campaign: Schroder Asia More+ |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
38. Best Use of Consumer Insights / Data Analytics
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AIA Singapore Campaign: Customer Lifecycle Trigger (CLT) |
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FairPrice Group Brand: NTUC FairPrice Co-Operative Campaign: Elevating Omni-Channel Customer Engagement and Experience through Data Analytics and Insights |
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Go City Campaign: Buy Now Before Prices Go Up (Black Friday – Singles Day 11/11) |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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HSBC Campaign: HSBC Nexus@Singapore Fintech Festival Agencies: George P. Johnson, Design Bridge and Partners |
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Samsung Asia Brand: Samsung Campaign: Galaxy Z Flip5 and Z Fold5 CRM Agency: Digitas Singapore |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Singlife Campaign: Singlife Segments Study |
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Standard Chartered Bank Singapore Campaign: SC Mobile Agency: W/E + Partners |
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Unilever Thailand Brand: Unilever Thailand Personal Care and Home Care Campaign: Trust & Transparency – Empowering Consumers with control of Data-Sharing to Create Genuine 1:1 Relationships, Powered by Consent Agencies: Bounty Media, Mindshare Thailand |
39. Best Use of Content Marketing
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AIA Singapore Campaign: AIA Centurion PA Agency: Ogilvy Singapore |
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Friesland Campina Brand: Friso Campaign: Friso Ecosystem Agency: MRM Singapore |
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Geneco Campaign: #MySecretGarden |
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Geneco Campaign: #GenecoFiVesta |
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Geneco Campaign: The Magic of Hope |
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GSK Campaign: Carerhood Agency: MRM Singapore |
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Hewlett Packard Enterprise Campaign: HPE Networking Instant On ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: Be at ION Orchard – Where a Kaleidoscope of Possibilities Intersects Agency: TEAM LEWIS |
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Singtel Campaign: Don’t Worry, Be Hoppy! Agency: Akanga Film Asia |
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Watsons Malaysia Campaign: Watsons Health, Wellness, and Beauty Video Series 2023 Agency: Accenture Song |
40. Best Use of Direct Marketing
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Friesland Campina Brand: Friso Campaign: Friso Ecosystem Agency: MRM Singapore |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #MySecretGarden |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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ICICI Bank Campaign: Early Month on Book (EMOB) Campaign for Debit Card Activation Agency: Mastercard |
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State Bank of India (SBI) Campaign: New Card Activation Campaign for debit portfolio Agency: Mastercard |
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Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
41. Best Use of Mobile
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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Sentosa Development Corporation Campaign: MySentosa App Agency: Section |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
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Tata Group Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users. Agency: Capillary Technologies |
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Unitel Campaign: Propelling Unitel Laos with WhatsApp Business for seamless Customer Experience Agency: ADA Asia |
42. Best Use of Relationship Marketing – B2B
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Cigna Campaign: The 5% Pledge Agency: MRM Singapore |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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IMI Lifestyle Products Brand: Goodsalt Campaign: Healthier Food Trail Agencies: Aires Adventure, Skale by Growth Desk |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Standard Chartered Bank Brand: Digital Client Engagement (DCE) Campaign: Digital Masters Series & Treasury Leadership Forum (Digital Showcase) |
43. Best Use of Relationship Marketing – B2C
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Ayala Malls U.P. Town Center Campaign: Rekindle: Rediscovering Connections and the Community |
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Fujioh International Trading Campaign: Fujioh Singapore Agency: PRM Marketing Services (PRMMS) |
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Geneco Campaign: #MySecretGarden |
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Geneco Campaign: #GenecoFiVesta |
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Geneco Campaign: The Magic of Hope |
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GSK Campaign: Carerhood Agency: MRM Singapore |
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Oversea-Chinese Banking Corporation Brand: OCBC Campaign: OCBC Wisma Atria Agency: GOVT Singapore |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
44. Best Use of Social Media
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GenBrave Campaign: Social Media Rebranding and Refresh Agency: Wordsmithery |
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Geneco Campaign: #MySecretGarden |
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Geneco Campaign: #GenecoFiVesta |
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Geneco Campaign: The Magic of Hope |
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HSBC Singapore Campaign: Play for Good Agency: Ogilvy Singapore |
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Immigration and Checkpoints Authority Campaign: Happy 20th Birthday ICA! Agency: Digital Studio by APRW |
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Kenanga Investment Bank Campaign: 1-minute Warrants |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: 12 Days of Giftmas Agency: Wordsmithery |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: Be at ION Orchard – Where a Kaleidoscope of Possibilities Intersects Agency: TEAM LEWIS |
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Pan Pacific Hotels Group Campaign: PPHG #YoursToDiscover Agency: Bread Butter Bacon |
45. Best Use of Technology
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Abbott Products Indonesia Brand: PEDIASURE & ENSURE Campaign: WHATSAPP – DIGITAL VOUCHER DISTRIBUTION FOR PHARMACIES, GENERAL TRADE AND MODERN TRADE Agency: Kartini Otomasi Indonesia |
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Hewlett Packard Enterprise Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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HSBC Campaign: HSBC Nexus@Singapore Fintech Festival Agencies: George P. Johnson, Design Bridge and Partners |
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HSBC Singapore Campaign: HSBC Women’s World Championship – Metaverse Challenge Agencies: Indexgames, Neo Media World |
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Mandai Wildlife Reserve Campaign: Ranger Buddies Quest Agencies: Pico Art International, Media.Monks |
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Shell Campaign: Shell’s Pioneering Promo Engine Drives 10M+ Offers, Skyrocketing Sales by 2.6x |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Singtel Campaign: Aurora B2B Marketplace |
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Syngenta Asia Pacific Campaign: Syngenta ePartnerGrow Agency: PRM Marketing Services (PRMMS) |
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Tata Group Campaign: How Tata x Capillary Built & Scaled One of Largest Coalition Program to 100mn Registered Users. Agency: Capillary Technologies |
TALENT CATEGORIES
46. Team of the Year – Agency
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Digitas Singapore |
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PRM Marketing Services (PRMMS) |
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Revenue Monster |
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Wink |
47. Team of the Year – Brand
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FairPrice Group |
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Hewlett Packard Enterprise |
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Millennium Hotels and Resorts |
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yuu Rewards Club by minden.ai |