2025 Winners
Best of Show – Brand
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Standard Chartered Bank (Hong Kong) |
Best of Show – Agency
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dentsu Hong Kong |
1. Best Eco-Loyalty Initiative
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MTR Corporation MTR Malls – Maritime Square Live Fresh with Maritime Square |
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CLP Power Hong Kong “All For You. All In For Green.” Designed to Champion Decarbonisation & Promote Quality Customer Service Agency: Uth Creative Group |
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Swire Properties Swire Properties’ White Christmas Street Fair 2024 Agency: CIAO & CHEERS |
2. Best Short-Term Loyalty Initiative
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Shangri-La Group Shangri-La Circle Tuesday’s Treasures Agencies: Air Concepts, Lenovo PCCW Solutions |
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Standard Chartered Bank (Hong Kong) Standard Chartered Chartered Flight Campaign Agency: dentsu Hong Kong |
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American Express Platinum Legend. Confirmed Agencies: Ogilvy PR, Universal McCann (UM) |
3. Best AI-Powered Engagement Campaign
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu, Teads |
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Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Campaign Agencies: Hungry Digital, dentsu Hong Kong |
4. Best Engagement Campaign – Mass Audience
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Standard Chartered Bank (Hong Kong) Travel To The Fullest. Live Life To The Fullest. Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
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Uni-China Group Hong Kong Market Hong Kong Market “Home Chef” Chinese New Year Campaign Agencies: Hardchi Creative, The Bridge Agency |
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Cathay Pacific Airways Cathay Cathay Members’ Choice Awards 2024 Agencies: Cedar Hong Kong, Leo Burnett Hong Kong |
5. Best Engagement Campaign – Specific Audience
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PrimeCredit WeWa Card WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil – Apta Club Beyond Campaigns: the Loyalty Journey with AI and Human Touch Agency: PRIZM Group |
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Standard Chartered Bank (Hong Kong) Travel To The Fullest. Live Life To The Fullest. Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
6. Best Loyalty Campaign – Launch/Rebranding
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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DFI Retail Group 7-Eleven 7-11 App Launch Agencies: PHD Hong Kong, HOWDY, Noah |
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Sino Group S⁺ REWARDS S⁺ REWARDS 5th Anniversary Campaign |
7. Best Membership Programme
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Hysan Development Company Lee Gardens Discover Upgraded Lee Gardens App: One App Two Experiences, Connecting Community Agency: Deloitte Digital |
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Cathay Asia Miles by Cathay Asia Miles 25th Anniversary – Unlocking possibilities Agency: Leo Burnett Hong Kong, Digitas Hong Kong |
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Bupa (Asia) Blua Health Together For Your Health – Blua Health AI-powered Loyalty Mobile App Agency: DigiSalad |
8. Best Partnership Loyalty Campaign
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Standard Chartered Bank (Hong Kong) Standard Chartered Chartered Flight Campaign Agency: dentsu Hong Kong |
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American Express Platinum Legend. Confirmed Agencies: Ogilvy PR, Universal McCann (UM) |
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DFI Retail Group, FWD yuu, FWD yuu Insure x FWD Launch Agencies: de goose, PHD Hong Kong |
9. Best Global Reach and Impact
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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Cathay Pacific Airways Cathay Cathay Members’ Choice Awards 2024 Agencies: Cedar Hong Kong, Leo Burnett Hong Kong |
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Shangri-La Group Shangri-La Hotels & Resorts Shangri-La “Enchanted Wonders” 2024 Campaign Agency: Ogilvy Hong Kong |
10. Best Loyalty Strategy – eCommerce
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Taobao MTR* advertising – Taobao Double 11 Shopping Festival Agency: MTR* advertising, JCDecaux Transport |
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A.S. Watsons Group Watsons Hong Kong eShop Watsons All-in-One Care Companion on WhatsApp Agency: Omnichat |
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Uni-China Group Hong Kong Market Hong Kong Market Eshop Launch Campaign with WhatsApp O+O Innovation Agency: Omnichat |
12. Best Loyalty Strategy – Finance & Insurance
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Bupa (Asia) Blua Health Together For Your Health – Blua Health AI-powered Loyalty Mobile App Agency: DigiSalad |
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Standard Chartered Bank (Hong Kong) Travel To The Fullest. Live Life To The Fullest. Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
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CTF Life CTF Life CIRCLE Agency: Saatchi & Saatchi |
13. Best Loyalty Strategy – Food & Beverage
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil – Apta Club Beyond Campaigns: the Loyalty Journey with AI and Human Touch Agency: PRIZM Group |
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Mastercard Hong Kong A Mouthful of Loyalty |
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Café de Coral Club 100 Club 100 3.0 Upgraded – Joy Together! Agencies: Omakase Advertising, GBA, Deloitte Digital |
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Uni-China Group Bao Dim Sin Seng Bao Dim Sin Seng 15th Anniversary Campaign Agencies: Hardchi Creative, The Bridge Agency |
14. Best Loyalty Strategy – Lifestyle & Entertainment
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Studio City Hotels Studio City Studio City 2024 Halloween Campaign Agency:The Bread Digital |
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Bupa (Asia) Blua Health Together For Your Health – Blua Health AI-powered Loyalty Mobile App Agency: DigiSalad |
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LEGO® Hong Kong, Urban Renewal Authority, Sino Land LEGO® Hong Kong, Citywalk Citywalk “The LEGO® Bricktopia” Agencies: Makeitloud Marketing (STAYFUN), Boxing Promotions |
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Namco Enterprises Asia Namco Bandai Enjoy Playing 365 Days – Namco Bandai CRM Mobile App Agency: DigiSalad |
15. Best Loyalty Strategy – Retail
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DFI Retail Group yuu yuu Coalition Agency: PHD Hong Kong |
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Cityplaza Hong Kong Cityplaza x Hot Toys ‘Star Wars: The Power of the Dark Side’ Agency: DDPR |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP x Teletubbies Christmas Snowy Adventure |
16. Best Loyalty Strategy – Travel & Hospitality
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Shangri-La Group Shangri-La Circle Tuesday’s Treasures Agencies: Air Concepts, Lenovo PCCW Solutions |
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Cathay Asia Miles by Cathay Asia Miles 25th Anniversary – Unlocking possibilities Agencies: Leo Burnett Hong Kong, Digitas Hong Kong |
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Studio City Hotels Studio City Studio City 2024 Halloween Campaign Agency: The Bread Digital |
17. Best Customer Acquisition Strategy
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AXA Hong Kong and Macau Leading in medical protection, your needs come first Agency: Wavemaker Hong Kong, So Don’t Bore |
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Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu,Teads |
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Bupa (Asia) Blua Health Together For Your Health – Blua Health AI-powered Loyalty Mobile App Agency: DigiSalad |
18. Best Customer Engagement Strategy
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
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DFI Retail Group 7-Eleven 7-11 App Launch Agencies: PHD Hong Kong, HOWDY, Noah |
19. Best Customer Experience Strategy
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Standard Chartered Bank (Hong Kong) Standard Chartered Chartered Flight Campaign Agency: dentsu Hong Kong |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
20. Best Customer Relationship Management Strategy
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Shangri-La Group Shangri-La Circle Shangri-la Circle’s Members Journey Strategy |
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Standard Chartered Bank (Hong Kong) Standard Chartered Chartered Flight Campaign Agency: dentsu Hong Kong |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil – Apta Club Beyond Campaigns: the Loyalty Journey with AI and Human Touch Agency: PRIZM Group |
21. Best Customer Retention Strategy
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil – Apta Club Beyond Campaigns: the Loyalty Journey with AI and Human Touch Agency: PRIZM Group |
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Standard Chartered Bank (Hong Kong) Standard Chartered Chartered Flight Campaign Agency: dentsu Hong Kong |
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Namco Enterprises Asia Namco Bandai Enjoy Playing 365 Days – Namco Bandai CRM Mobile App Agency: DigiSalad |
22. Best Mobile Marketing Strategy
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Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Campaign Agencies: Hungry Digital, dentsu Hong Kong |
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AXA Hong Kong & Macau MBTI Travel Insurance Campaign Agencies: Wavemaker Hong Kong, SunfullShine |
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Bupa (Asia) Blua Health Together For Your Health – Blua Health AI-powered Loyalty Mobile App Agency: DigiSalad |
23. Best Omni-Channel Strategy
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Bank of China (Hong Kong) MTR* advertising – “BOCHK – Connect Every Excitement” Campaign Agencies: MTR* advertising, JCDecaux Transport, Think Inc. |
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HSBC Mastercard HSBC X Meituan-Dianping GBA Program Agency: Mastercard |
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Citibank (Hong Kong), Mastercard Asia/Pacific Citi Mastercard Citi Mastercard Card Usage Campaign With Hong Kong Mega Malls Agency: Carat Media Services Hong Kong |
24. Best Personalisation Strategy
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil – Apta Club Beyond Campaigns: the Loyalty Journey with AI and Human Touch Agency: PRIZM Group |
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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HSBC Mastercard Personalised Card Linked Offers (PCLO) Agency: Mastercard |
25. Best Social Media Strategy
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PrimeCredit WeWa Card WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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AXA Hong Kong & Macau MBTI Travel Insurance Campaign Agencies: Wavemaker Hong Kong, SunfullShine |
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Shangri-La Group Shangri-La Hotels & Resorts Shangri-La x XiaoHongShu – My Family Adventure |
26. Best Use of Content Marketing
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Shangri-La Group Shangri-La Hotels & Resorts Shangri-La x XiaoHongShu – My Family Adventure |
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
27. Best Use of Corporate Social Responsibility
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Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign Agencies: dentsu Hong Kong, Secret Tour |
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Chinachem Group (CCG) CCG Hearts CCG Hearts Loyalty Programme |
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Swire Properties Swire Properties’ White Christmas Street Fair 2024 Agency: CIAO & CHEERS |
28. Best Use of Customer Insights/Data Analytics
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Cathay Asia Miles by Cathay Asia Miles 25th Anniversary – Unlocking possibilities Agencies: Leo Burnett Hong Kong, Digitas Hong Kong |
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Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Campaign Agencies: Hungry Digital, dentsu Hong Kong |
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HSBC Mastercard Personalised Card Linked Offers (PCLO) Agency: Mastercard |
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L’OREAL SkinCeuticals SkinCeuticals eShop performance synergy with ads & in-web push Agencies : Appier, OMG |
29. Best Use of Experiential Marketing
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Standard Chartered Bank (Hong Kong) Travel To The Fullest. Live Life To The Fullest. Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
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PrimeCredit WeWa Card WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
30. Best Use of Gamification
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PrimeCredit WeWa Card WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Bank of China (Hong Kong) MTR* advertising – “BOCHK – Connect Every Excitement” Campaign Agencies: MTR* advertising, JCDecaux Transport, Think Inc. |
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Bupa (Asia) Blua Health Together For Your Health – Blua Health AI-powered Loyalty Mobile App Agency: DigiSalad |
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The Hong Kong Jockey Club Sha Tin Racecourse Delights Agency: Vide Insight Asia |
31. Best Use of Influencers
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Shangri-La Group Shangri-La Hotels & Resorts Shangri-La x XiaoHongShu – My Family Adventure |
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Cityplaza Hong Kong LIVE HAPPY BANK Agencies: Button Creations, Boxing Promotions |
32. Best Use of MarTech
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Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
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A.S. Watsons Group Watsons Hong Kong eShop Watsons All-in-One Care Companion on WhatsApp Agency: Omnichat |
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Danone Nutricia Early Life Nutrition (Hong Kong) Aptamil – Apta Club Beyond Campaigns: the Loyalty Journey with AI and Human Touch Agency: PRIZM Group |
33. Best Use of Rewards & Incentives
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Cathay Asia Miles by Cathay Asia Miles 25th Anniversary – Unlocking possibilities Agencies: Leo Burnett Hong Kong, Digitas Hong Kong |
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Namco Enterprises Asia Namco Bandai Enjoy Playing 365 Days – Namco Bandai CRM Mobile App Agency: DigiSalad |
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Sino Group S⁺ REWARDS S⁺ REWARDS 5th Anniversary Campaign |