#HashtagAwards

BECAUSE THE PHILIPPINES IS SO SOCIAL, IT DESERVES ITS OWN HASHTAG!

The Philippines. A nation where social media isn’t just a platform, it’s a way of life. From viral dance crazes to passionate online communities, Filipinos have woven social media into the very fabric of their culture. It’s where they connect, create, and inspire.

That’s why the Philippines deserves its own Hashtag Awards!

Inspired by the immense success of the Hashtag Asia Awards, now in its 4th year, the Hashtag PH Awards is born. Just like its regional counterpart, which celebrates social media excellence across Asia and Oceania, the Hashtag PH Awards is dedicated to recognising the exceptional talent and creativity that thrives within the Filipino social media landscape.

With 38 dedicated categories, we’re ready to honour the individuals, brands, and agencies who are pushing the boundaries of social media innovation and excellence. From captivating campaigns to influential voices, Hashtag PH Awards will shine a spotlight on the unique strategies, creativity, and impact that make the Philippines a true social media powerhouse.

It’s time to celebrate the vibrant voices and digital dynamism that make the Filipino social media scene so special.

#HashtagAwards #SocialMediaPH

You have until the 14 February 2025 to ignite your entry into the social media hall of fame.

Submit your masterpieces, your game-changers, and your stories of success today!

Good luck!

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Hashtag PH Awards 2025 you can:

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Increase credibility and gain industry-wide recognition for your campaigns, teams and company

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Showcase your best work, achievements and innovations to our independent, senior brand-side judges and potential future clients

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Receive extensive coverage across MARKETING-INTERACTIVE’s media platforms (web, newsletters, social media) pre and post event

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Promote your award-winning campaigns to your followers and consumer base

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Raise your profile to help attract new business

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Remind the industry, current clients, and customers that you are still swinging with the best

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Celebrate your business’ success with your entire company and project teams

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Boost team morale, motivation and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns alike. Judges will not be assigned entries that present a clear conflict of interest. This includes entries submitted by their own organisation or agency, as well as submissions by direct competitors.

Entries will close on 14 February 2025 so start your entries today.

SPONSORS & PARTNERS

For sponsorship opportunities, please email us: partnerships@marketing-interactive.com
Thank you to our past sponsors

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

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Context

Judges will be looking for:

  • Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge.
  • Elaborate on the strategy you were using before and what drove you to do things differently.

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Strategy

Judges will be looking for:

  • Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.

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Activity

Judges will be looking for:

  • Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms

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Response

Judges will be looking for:

  • Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels

PANEL OF JUDGES

Our expert judging panel will be announced soon. Please check back for regular updates!
If you’re interested in joining the judging panel of senior digital and social media marketing professionals, please contact:

Pang Sha Nee
Regional Assistant Awards Manager
Tel: +65 6423 0329 (Ext 219)
Email: shanee@marketing-interactive.com

HIGHLIGHTS

FROM THE HASHTAG ASIA AWARDS 2024

BRAND HIGHLIGHTS

FROM THE INAUGRUAL HASHTAG ASIA AWARDS