Ria Sutrisno is a senior marketing leader with over 15 years of experience spanning FMCG, education, travel tech, and mass retail. She is currently Head of Marketing at MR.DIY Indonesia, where she leads brand strategy and consumer engagement for one of the country’s fastest-growing retail brands. Known for her sharp consumer instincts and grounded, results-driven approach, Ria has built award-winning campaigns, grown brands in challenging markets, and developed high-performing teams from the ground up. Outside of work, she is deeply interested in consumer psychology, culture, and how brands show up in real life—not just in decks. As a judge, she values work that is honest, strategically sound, and effective in the real world, not just creative for creativity’s sake.