2022 JUDGE’S PROFILE

Moheeta Tamrakar

Director of Experience & Social
Ogilvy Malaysia

Moheeta is the Director of Experience and Social at Ogilvy Malaysia. In this role she leads the Experience and Social teams to implement insight driven strategies to provide creatively charged consumer experiences and content. She works with brands to provide a seamless experience throughout multiple channels and touchpoints in a consumer journey to provide increased efficiency and agility to fulfil the dynamic nature of modern marketing. 

In her last job at airasia, she has helped incorporate data into corporate and commercial communication that is embed in the reputation management framework for brands within the group.

Before that she was the Director of Analytics at Reprise Digital leading their data initiatives to show the impact of digital on the clients’ business objectives.