With over a decade of experience across both client and agency environments, Jenny brings a strategic yet practical approach to marketing—blending creativity, analytics, and execution to drive measurable outcomes.

As Deputy Director and Head of Digital Marketing at Singapore Management University, she leads a high-performing team responsible for strengthening institutional reputation and student recruitment through insight-led, integrated campaigns. Her work sits at the intersection of brand, content, digital platforms, and performance—grounded in a deep understanding of how storytelling, reputation, and data shape engagement in today’s dynamic landscape.

Jenny’s career spans multi-industry agency portfolios and client-side leadership in higher education, where she has consistently translated business goals into cohesive marketing strategies and led teams through change with clarity, empathy, and rigour.

She is particularly passionate about the future of higher education marketing and how digital can be leveraged to build more human, connected, and purpose-driven brands.