2025 Judge's Profile

Jaime is an accomplished marketer with over a decade of experience in marketing strategy, branding, and campaign execution. As the Head of Marketing & Communications at the Singapore Red Cross, Jaime leads a passionate team dedicated to amplifying the organisation’s impact and pushing creative boundaries. She thrives on breaking marketing norms to cut through the noise, finding fresh, unconventional ways to engage audiences and elevate humanitarian causes. Through bold storytelling and innovative campaigns, Jaime and her team bring to life the journeys of beneficiaries, inspire support, and spark meaningful conversations — connecting hearts to the SRC’s mission of humanity and hope.