2025 Judge's Profile

Isaac Tan is a seasoned creative strategist with a proven track record of delivering impactful, culturally relevant campaigns. As Regional Head of Creative Strategy at Hepmil Media Group, he drives social-first storytelling and influencer-led content across six Southeast Asian markets. Under his leadership, Hepmil Media Group has been recognised for its excellence in creative digital marketing and social-first storytelling.

With expertise spanning brands like CHAGEE, DBS, Carousell and Grab, Isaac combines data-driven insights with a deep understanding of digital behavior to develop strategies that resonate. He champions creativity, effective storytelling, and ideas that drive engagement and business impact.