Submitting your entries for the Hashtag Asia Awards is simple and completely online. The entry submission deadline is 2 February 2024 at 23:59hrs.

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.

• Firstly, download and read the Entry Guidelines and follow the instructions and specific category requirements to ensure your entries are submitted successfully.
• Please download and use the Entry Form Templates provided to prepare your Entry Submission Document.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
• Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
• Please ensure that all details you enter into the Entry Details are CONSISTENT with the details in the Core Submission Document you upload.
• Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and cannot be changed and/or transferred to another party.
• Please include a photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and our media platforms etc.

2 February 2024, 23:59hrs

Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns. Judges will not be assigned entries that present a clear conflict of interest. This includes entries submitted by their own organisation or agency, as well as submissions by direct competitors.

Your entry will be evaluated on the following four key areas:

Context 10%

(MAX. 300 WORDS)

Judges will be looking for:

• Describe the problem or challenge the brand faced, competitor landscape, goals, target audience, and context of the challenge.
• Elaborate on the strategy you were using before and what drove you to do things differently.

Recommended information to submit:

• Start date
• End date
• Target audience
• Key objectives
• Budget

STRATEGY 35%

(MAX. 500 WORDS)

Judges will be looking for:

• Detail the plan devised to address your challenge, elaborate on the key considerations for choosing this over other platforms – timeline, budget, creative and media considerations, etc.

Recommended information to submit:

• Which channel/s were used and why?
• Outline the approach and why it was used

Activity  35%

(MAX. 500 WORDS)

Judges will be looking for:

• Describe how the strategy was executed and communicated to its audience and the rationale behind the chosen dissemination platforms

Response 20%

(MAX. 300 WORDS)

Judges will be looking for:

• Provide measurable metrics on the success of your programme in relation to the goals you wanted to achieve – for example, financial improvements/ customer satisfaction improvements/ engagement levels/ membership levels/ interaction and response levels

Best Social Media Platform Support

This category celebrates the social media platform that has demonstrated exceptional support, resources, and tools for brands and individuals to excel in their social media marketing endeavors.
Word limit: 2,000

Judges will be looking for:

1. Innovative Tools and Features (30%): The introduction of innovative tools, features, and updates that enhance the effectiveness of social media marketing.
2. Educational and Training Programs (25%): The provision of comprehensive training, webinars, or educational resources to help users make the most of the platform.
3. User Engagement and Support (25%): The platform’s responsiveness to user feedback, inquiries, and requests for assistance.
4. Positive Impact on the Industry (20%): The platform’s role in shaping and positively impacting the social media marketing industry as a whole.

• The eligibility period of work submitted is from 1 August 2022 to 31 December 2023. Entries should reflect results achieved during this period.
• Social Media Categories are open to marketing teams in client organisations across the Northeast Asia, Southeast Asia, South Asia and ANZ regions*. The organisation may be privately-owned, government or NGOs. Agencies and partners may submit on behalf of their client organisation.
• Influencer Categories are open to influencers and content creators across the Northeast Asia, Southeast Asia, South Asia and ANZ regions* Agencies and partners may submit on behalf of the influencer or content creator.
• Programmes / campaigns / systems / initiatives showcased should have demonstrable results within the eligibility period. Initiatives or strategies developed and implemented prior to this period are also eligible, provided the impact / results were measured during the eligibility period. Entrants from the following countries are eligible: Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, East Timor, Hong Kong, India, Indonesia, Japan, Laos, Malaysia, Maldives, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, South Korea, Sri Lanka, Thailand and Vietnam.
• Agencies who submit entries on behalf of clients should seek permission before submitting to avoid the duplication of entries.
• Organisations may submit the same work / campaign / initiative into multiple categories or different works / campaigns / initiatives into one category. In these instances, these will be classed as individual entries. There is no limit to the number of entries an organisation may submit but each individual submission will be charged as a single entry at SGD 359.

Entry Fee: SGD359 per entry

Price is exclusive of Government Service Tax (GST).

GST is only applicable to entries from Singapore-based companies. 

Payment methods:
Credit card (Visa, MasterCard, AMEX). All entries are non-refundable.

• Entry fees are non-refundable.
• Entries will not be considered for judging if payment has not been received when judging commences.
• The judges’ decisions are final.
• Without prior notice, MARKETING-INTERACTIVE’s Hashtag Asia Awards team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category / categories will not be refunded.
• Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.
• Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and/ or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.
• Finalists need to be present, or appoint a representative to be present, at the awards gala dinner in order to receive their trophy(ies) in case they win.
• Please refer to the full terms & conditions in the Entry Guidelines

• The entrant agrees that MARKETING-INTERACTIVE and/or Lighthouse Independent Media Pte Ltd will not accept responsibility for errors or omissions reproduced in the presentation of the Hashtag Asia Awards, in MARKETING-INTERACTIVE’s media platforms, or for work lost or corrupted under any circumstances.
• Any confidential information should be written in red font or highlighted in red. Any text in red font or highlighted in red will not be disseminated beyond the judging panel in any way.
• The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, on its media platforms and at such times as deemed appropriate.
• Entries done in any other format may not be accepted.
• Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.
• All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.

1. Stick to the word limit
   Remember, the jury will be looking at a lot of entries which will take hours of their time and can be tiring, so be concise! Help them find the information they need to know quickly and easily.
   It’s also important to note that judges can deduct marks for exceeded word counts.
   
2. Use images and graphs to support your entry
   Using images, charts and graphs can help to reduce the word count and convey your message in a clear and concise way.
3. Don’t assume the judges know your campaign
   Judges can only mark the work and evidence before them so don’t assume they already know your work – give them context and feed them the content they need to know.
4. Stick to the specific eligibility dates / locations
   Don’t be vague when reporting your results. Judges can only award marks for work and results gained within the eligibility period and location so break it down for them clearly. What happened this year?
5. Report specific results
   It’s important to be precise so the judges can really understand the success of your campaign and award deserved points. Percentages can help to show growth, but where possible, report numerical increases and achievements against specific targets.
   
   All of our judges are bound by non-disclosure agreements and you can highlight any work that is to remain strictly confidential and for judging purposes only. Anything highlighted in red will not be disseminated beyond the judging panel in any way.
6. Cover each criteria point
   Again, judges can only mark the work and evidence before them and they have to mark it against set criteria so make sure you’ve covered all areas so you don’t lose marks unnecessarily.
7. Tailor your submission to the specific category
   You might want to enter the same campaign in to multiple categories – that’s totally fine but each category will be looking at different aspects so make sure your entry is tailored to the category at hand. One entry doesn’t always fit all so help the judges find the information they need for that specific category.
8. Use the templates provided
   If you’re tight on time, don’t waste efforts creating a beautiful deck – impress the judges with key information and great results (and maybe a catchy title!). It’s nice to be creative and stand out but not at the expense of the content which will be marked against set criteria.
9. Double check your entry
   Double check everything is there and working before you submit. It would be such a shame if you missed a crucial section or have a key URL that is broken and the judges can’t access it.
10. Plan your schedule and enter on time!
    In the interests of fairness for other entrants and our busy judges, we cannot accept late entries so don’t waste all of your hard work by missing the entry deadline. Get prepped and started early so you can enter on time.