2026 Judge's Profile

Elon Tan is the Digital Marketing Director at Razer, leading global digital strategies across the US, EU, and APAC. He champions a consumer-first approach, positioning the audience at the heart of every campaign. Elon believes social media is the essential engine for building community—unlocking marketing that drives business objectives while embedding brands into modern culture.

With over a decade of experience, Elon specialises in guiding brands through significant marketing shifts by leveraging data-driven consumer insights. During his tenure at VaynerMedia APAC, he managed major accounts like Under Armour and Maybank, improving efficiency by over 50% through platform-specific strategies. His diverse background includes managing luxury icons like Burberry and participating in the EDB Global Future Leaders programme in Sydney. Adept at bridging creative and strategy, Elon focuses on navigating the evolving digital landscape to build brands that truly resonate.